Social Media Content Creator, Editor at Final Year Project (Short Film — Good Luck Miss Fortune)

Built a social media presence from the ground up, growing the account to 1,500 followers in 4 months. Conceptualised, scripted, and edited four short-form promotional videos that generated 10K–100K views and supported a successful $6,000 crowdfunding campaign within three months. Edited the short film including offline editing and sound design while overseeing colour grading and motion graphics.

Producer and Video Freelancer at Wee Kim Wee School of Communication and Information

Produced and directed official video coverage for IAMCR Singapore, delivering event content on a 3-day turnaround from filming to final delivery for end-of-event showcase and social media. Managed an 8-person production team across videography, photography, and social media. Scripted, directed, and edited short-form and long-form videos for NTU Open House, generating 100K+ organic impressions across social media. Developed and executed Instagram and TikTok campaigns for WKWSCI, planning budgets to maximise reach and engagement.

Social Media Strategist at Bizkut (Cycling Apparel)

Analysed social media performance and restructured cross-platform content strategy to drive brand rebranding and align content with refreshed tone and positioning. Planned and produced branded short-form video content aligned with rebranding objectives to strengthen social media messaging.

Writing and Research Intern at WeaveWriting

Led concept development, scripting, and pitch presentations for an AWS facility launch video in collaboration with the creative team to deliver a client-ready proposal. Prepared pitch decks for 10+ clients (including Omron and RSAF) while coordinating client communications and supporting presentations. Scripted and developed creative treatments for branded video projects to meet client briefs.

WeaveWriting and Research Intern at WeaveWriting

Led concept development, scripting, and pitch presentations for an Amazon Web Services (AWS) facility launch video, collaborating with the creative team to deliver a client-ready proposal. Prepared pitch decks for 10+ clients (e.g., Omron, RSAF) and supported client communications and presentations during pitching. Scripted and developed creative treatments for branded video projects to meet client briefs.

Producer and Video Freelancer at Wee Kim Wee School of Communication and Information (WKWSCI) / Independent (Freelance)

Produced and directed official event video coverage for IAMCR Singapore, delivering event content on a 3-day turnaround from filming to final delivery for end-of-event showcase and social media. Managed an 8-person production team across videography, photography, and social media. Scripted, directed, and edited short-form and long-form videos for NTU Open House, generating 100K+ organic impressions. Developed and executed Instagram and TikTok campaigns, planning budgets to maximise reach and engagement for WKWSCI.