Syed Farhan Raza
I am Syed Farhan Raza, an SEO Engineer focused on local services.
About
I am Syed Farhan Raza, an SEO Engineer focused on local services. With 15 years of experience building and optimizing conversion-driven websites for service-based and local businesses, I specialize in on-page SEO, site structure, schema markup, page speed optimization, and CMS-based development — delivering clean, SEO-friendly builds that attract qualified traffic and convert visitors into leads.
I’ve led cross-functional teams across content and technology, including an AI content-at-scale pilot, and have consistently driven growth for enterprise brands such as DP World, Nike, and Lenovo. I’m passionate about turning data into actionable SEO strategies and mentoring teams to scale impact while delivering measurable ROI.
- 16 years' experience
- Joined May 2025
Industry experience
- Software & Internet
- Professional Services
- Education
- Media & Entertainment
- Financial Services
- Healthcare
- Other
- Retail
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Work experience· 16 roles
Led client-facing SEO initiatives; collaborated with cross-functional Content and Tech teams; set roadmaps and OKRs; launched AI content pilot; achieved 250% and 150% YoY growth in organic search traffic for two enterprise accounts; 10% QoQ conversions uplift via advanced CRO on priority pages; managed stakeholders and reporting.
Lead SEO and performance marketing for a global omnichannel media agency with 1,700+ employees, specializing in SEO and performance marketing. Managed client relationships for top brands, guided strategy, and coordinated cross-functional execution with Content and Tech teams. Led an AI-powered content-at-scale pilot and drove a $200,000 project to success. Implemented in-depth SEO initiatives across technical, content, and link-building domains, with emphasis on strategic planning, stakeholder management, and reporting for streamlined execution.
Led SEO initiatives at Bayzat, a B2B SaaS HR software company. Delivered 233% YoY organic search traffic growth and a 35,200% YoY blog traffic rise by revamping blog structure and increasing content production fivefold. Conducted comprehensive technical SEO audits and executed strategies. Built and trained a team of 10+ content writers, reducing content costs by 80%. Developed scalable, in-house white-hat link-building systems to increase backlink acquisition.
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