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I am Syed Farhan Raza, an SEO Engineer focused on local services. With 15 years of experience building and optimizing conversion-driven websites for service-based and local businesses, I specialize in on-page SEO, site structure, schema markup, page speed optimization, and CMS-based development — delivering clean, SEO-friendly builds that attract qualified traffic and convert visitors into leads. I’ve led cross-functional teams across content and technology, including an AI content-at-scale pilot, and have consistently driven growth for enterprise brands such as DP World, Nike, and Lenovo. I’m passionate about turning data into actionable SEO strategies and mentoring teams to scale impact while delivering measurable ROI.…I am Syed Farhan Raza, an SEO Engineer focused on local services. With 15 years of experience building and optimizing conversion-driven websites for service-based and local businesses, I specialize in on-page SEO, site structure, schema markup, page speed optimization, and CMS-based development — delivering clean, SEO-friendly builds that attract qualified traffic and convert visitors into leads. I’ve led cross-functional teams across content and technology, including an AI content-at-scale pilot, and have consistently driven growth for enterprise brands such as DP World, Nike, and Lenovo. I’m passionate about turning data into actionable SEO strategies and mentoring teams to scale impact while delivering measurable ROI.

Syed Farhan Raza

SEO Expert, Content Strategist, Marketing Strategist, +7

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I am Syed Farhan Raza, an SEO Engineer focused on local services. With 15 years of experience building and optimizing conversion-driven websites for service-based and local businesses, I specialize in on-page SEO, site structure, schema markup, page speed optimization, and CMS-based development — delivering clean, SEO-friendly builds that attract qualified traffic and convert visitors into leads. I’ve led cross-functional teams across content and technology, including an AI content-at-scale pilot, and have consistently driven growth for enterprise brands such as DP World, Nike, and Lenovo. I’m passionate about turning data into actionable SEO strategies and mentoring teams to scale impact while delivering measurable ROI.…I am Syed Farhan Raza, an SEO Engineer focused on local services. With 15 years of experience building and optimizing conversion-driven websites for service-based and local businesses, I specialize in on-page SEO, site structure, schema markup, page speed optimization, and CMS-based development — delivering clean, SEO-friendly builds that attract qualified traffic and convert visitors into leads. I’ve led cross-functional teams across content and technology, including an AI content-at-scale pilot, and have consistently driven growth for enterprise brands such as DP World, Nike, and Lenovo. I’m passionate about turning data into actionable SEO strategies and mentoring teams to scale impact while delivering measurable ROI.

Available to hire

I am Syed Farhan Raza, an SEO Engineer focused on local services. With 15 years of experience building and optimizing conversion-driven websites for service-based and local businesses, I specialize in on-page SEO, site structure, schema markup, page speed optimization, and CMS-based development — delivering clean, SEO-friendly builds that attract qualified traffic and convert visitors into leads.

I’ve led cross-functional teams across content and technology, including an AI content-at-scale pilot, and have consistently driven growth for enterprise brands such as DP World, Nike, and Lenovo. I’m passionate about turning data into actionable SEO strategies and mentoring teams to scale impact while delivering measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Lead at Assembly Dubai

January 1, 2024 - Present

Assembly is a global omnichannel media agency specializing in SEO and performance marketing. I led SEO for top clients like DP World, Nike, and Lenovo, achieving 250% and 150% YoY increases in organic search traffic for enterprise accounts. I implemented advanced CRO methodologies to increase conversions by 10% QoQ and managed stakeholders, roadmaps, OKRs, prioritization, and reporting. Initiated and led a successful AI content-at-scale pilot project worth $200,000, overseeing technical SEO, content, and link building strategies.

Senior SEO Specialist at Bayzat Dubai

January 1, 2024 - July 22, 2025

Led SEO initiatives at Bayzat, a B2B SaaS HR software company. Delivered 233% YoY organic search traffic growth and a 35,200% YoY blog traffic rise by revamping blog structure and increasing content production fivefold. Conducted comprehensive technical SEO audits and executed strategies. Built and trained a team of 10+ content writers, reducing content costs by 80%. Developed scalable, in-house white-hat link-building systems to increase backlink acquisition.

SEO Specialist at Teaching.com San Juan, PR, US

January 1, 2023 - July 22, 2025

Managed SEO for high-traffic educational websites with 20M+ monthly visitors including Typing.com and Reading.com. Achieved 25% QoQ organic traffic growth via Product-Led SEO. Built semantic topical maps and content briefs using NLP and entity optimization. Created structured content frameworks to boost topical authority and internal linking. Secured organic backlinks through partnerships and high-value content.

SEO Specialist at vFairs Carrollton, TX, US

January 1, 2022 - July 22, 2025

Executed SEO strategies for a virtual events company serving 50M attendees. Delivered 45% QoQ organic traffic growth and 10% QoQ increase in Marketing Qualified Leads by optimizing product pages and content. Led a rigorous 170+ task technical SEO audit collaborating with product teams and developed advanced content strategies.

SEO Consultant at SFR Digital Islamabad, KP

January 1, 2020 - July 22, 2025

Freelance SEO consultant for over 10 years, supporting 50+ clients across B2B, SaaS, eCommerce, and enterprise businesses. Delivered technical SEO audits, content marketing, and white-hat link-building services. Built and led teams of SEOs, content writers, and VAs. Managed client acquisition, business development, and large-scale website migrations, maintaining SEO authority and traffic stability for clients including The World Bank and Bayt.com.

SEO Lead at Assembly

January 1, 2024 - Present

Lead SEO and performance marketing for a global omnichannel media agency with 1,700+ employees, specializing in SEO and performance marketing. Managed client relationships for top brands, guided strategy, and coordinated cross-functional execution with Content and Tech teams. Led an AI-powered content-at-scale pilot and drove a $200,000 project to success. Implemented in-depth SEO initiatives across technical, content, and link-building domains, with emphasis on strategic planning, stakeholder management, and reporting for streamlined execution.

Senior SEO Specialist at Bayzat

January 1, 2023 - December 31, 2024

Delivered strong YoY growth in organic search traffic (233% YoY, from 12,000 to 64,000) and blog traffic (35,200% YoY, from 707 to 249,000). Led content production efforts (567% MoM growth, 3 to 20 posts/month) and revamped the blog structure to improve SEO performance and user experience. Hired, trained, and led a 10+ person content team, reducing content costs by 80%. Built scalable in-house white-hat linking systems to scale backlinks acquisition. Collaborated cross-functionally with Product and Tech teams to optimize pages and conversions.

SEO Specialist at Teach.in

January 1, 2022 - December 31, 2023

Built products for students and teachers to succeed in classrooms and beyond. Drove SEO growth for high-traffic sites (e.g., Typing.com, Readinga.com, NitroType.com) by applying semantic topical maps, NLP-driven content briefs, and structured internal linking. Created detailed content briefs, outlines, and calendars for scalable content production. Established content frameworks to boost topical authority and internal linking, secured organic backlinks through client relationships and high-value content.

SEO Specialist at Fairs Carrollton

January 1, 2020 - December 31, 2022

Led SEO for B2B SaaS and other clients, achieving 45% QoQ growth in organic search traffic and 10% QoQ growth in conversions by optimizing product pages and CRO-focused strategies. Managed a team of 10+ high-performing SEOs and writers across multiple projects. Rebuilt in-house SEO frameworks, conducted public speaking and contributed to industry publications, and secured World Bank-backed training funds totaling $100K for SEO initiatives.

Freelance SEO Consultant at SFR Digital

January 1, 2010 - Present

Independent consultant helping 50+ B2B, SaaS, eCommerce, and enterprise businesses scale organic search traffic and ROI. Built full-stack SEO systems across blogs, product pages, and marketplaces; led technical audits, content strategy, and link-building efforts for clients including major platforms. Delivered end-to-end SEO programs, with documented case studies and client success.

SEO Specialist at Teaching.com

January 1, 2022 - December 31, 2023

Built products for students and teachers; site attracts 20M+ visitors per month and serves 75M+ registered users; achieved 25% QoQ increase in organic search traffic through product-led SEO; managed SEO for Typing.com, Reading.com, and NitroType.com; built semantic topical maps and content briefs; created detailed content briefs and calendars for scalable content production; established structured content frameworks and secured backlinks.

SEO Specialist at Fairs

January 1, 2020 - December 31, 2022

Spearheaded SEO for Fair’s Carrollton, a 250+ employee organization delivering 60,000+ virtual events per month; achieved 45% QoQ growth in organic search traffic with B2B SaaS SEO methodologies; improved MQLs by optimizing on-page content and blog architecture; led a 10+ person SEO/writer team; built scalable blog networks and secured high-value backlinks.

SEO Lead at Assemble

January 1, 2024 - Present

Led client-facing SEO initiatives; collaborated with cross-functional Content and Tech teams; set roadmaps and OKRs; launched AI content pilot; achieved 250% and 150% YoY growth in organic search traffic for two enterprise accounts; 10% QoQ conversions uplift via advanced CRO on priority pages; managed stakeholders and reporting.

SEO Consultant at Self-Employed / Freelance

January 1, 2010 - Present

Freelance SEO consultant helping 50+ B2B SaaS, eCommerce, and enterprise businesses scale organic search traffic and ROI; notable projects include Events.com, Bayt.com, Postal.com, AutoLeap.com, Remo.com, and Spout.ph; built scalable content strategies, technical audits, and link-building programs.

SEO Specialist at Teaching.co

January 1, 2022 - December 31, 2023

Builts/delivers SEO for an education-focused product. Drove a 25% QoQ increase in organic search traffic through Product-Led SEO. Managed SEO for high-traffic sites such as Typing.com, Readinga.com, and NitroType.com. Built semantic topical maps and content briefs leveraging NLP and entity-based optimization. Created detailed content briefs, outlines, and calendars for scalable content production. Built structured content frameworks to enhance topical authority and internal linking. Secured backlinks organically through clients, partners, and high-value content.

SEO Consultant at SFR Digital Islamabad

January 1, 2010 - Present

Freelance SEO consultant with 10+ years of experience helping 50+ B2B, SaaS, eCommerce, and enterprise businesses scale organic search traffic and ROI. Led SEO systems across blogs, product, and marketplaces for clients such as Events.com, Bayt.com, Postal.com, Auto Leap, Remo.com, and Sprout.ph. Delivered technical audits and content frameworks to improve rankings and ROI; built AI-assisted content strategies and scalable workflows; led multiple client projects to successful outcomes.