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A Senior Creative Designer with over 10 years of experience applying a broad spectrum of visual design skills—including graphic design, UI/UX, and video editing—across diverse industries such as FMCG, Healthcare, Startup, and Corporate. I have a proven track record of translating business needs into effective visual solutions for major brands like Unicef, Qtela Snack, NinjaExpress, BUMA, and more. I am focused on creating designs that are not only aesthetically pleasing but also drive business growth.…A Senior Creative Designer with over 10 years of experience applying a broad spectrum of visual design skills—including graphic design, UI/UX, and video editing—across diverse industries such as FMCG, Healthcare, Startup, and Corporate. I have a proven track record of translating business needs into effective visual solutions for major brands like Unicef, Qtela Snack, NinjaExpress, BUMA, and more. I am focused on creating designs that are not only aesthetically pleasing but also drive business growth.

Farid Kardana

Graphic Designer, UI Designer, UX Designer, +2

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A Senior Creative Designer with over 10 years of experience applying a broad spectrum of visual design skills—including graphic design, UI/UX, and video editing—across diverse industries such as FMCG, Healthcare, Startup, and Corporate. I have a proven track record of translating business needs into effective visual solutions for major brands like Unicef, Qtela Snack, NinjaExpress, BUMA, and more. I am focused on creating designs that are not only aesthetically pleasing but also drive business growth.…A Senior Creative Designer with over 10 years of experience applying a broad spectrum of visual design skills—including graphic design, UI/UX, and video editing—across diverse industries such as FMCG, Healthcare, Startup, and Corporate. I have a proven track record of translating business needs into effective visual solutions for major brands like Unicef, Qtela Snack, NinjaExpress, BUMA, and more. I am focused on creating designs that are not only aesthetically pleasing but also drive business growth.

Available to hire

A Senior Creative Designer with over 10 years of experience applying a broad spectrum of visual design skills—including graphic design, UI/UX, and video editing—across diverse industries such as FMCG, Healthcare, Startup, and Corporate.

I have a proven track record of translating business needs into effective visual solutions for major brands like Unicef, Qtela Snack, NinjaExpress, BUMA, and more. I am focused on creating designs that are not only aesthetically pleasing but also drive business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Intermediate

Indonesian

Fluent

Work Experience

Graphic & UIUX Designer at PT Bukit Teknologi Digital

April 1, 2023 - Present

Initiated the implementation and standardization of the company's new branding across all communication assets, increasing visual brand consistency on digital and print platforms. Developed UI/UX designs for internal applications, from wireframes to high-fidelity mockups (Desktop & Mobile), and collaborated closely with the IT team to ensure optimal functionality and user experience. Designed a variety of visual communication materials (flyers, posters, social media content) for various departments to support product launches, internal training programs, and digital campaigns.

Graphic Designer at BUMA Indonesia (PT Bukit Makmur Mandiri Utama)

April 1, 2022 - April 1, 2023

Developed the end-to-end brand identity for a new subsidiary in the technology sector (PT BUKIT TEKNOLOGI DIGITAL), from logo design and brand guidelines to the complete visual design system for its initial launch. Collaborated directly with the CEO to translate strategic business concepts into high-impact presentation materials for executive audiences. Designed strategic visual communication materials to support brand activation and training programs, ensuring consistent brand adoption and understanding by internal teams.

Sr. Graphic Designer at umma Indonesia (PT Khazanah Prima Sukses)

November 1, 2019 - January 31, 2022

Contributed to the rapid growth of the umma app, helping it reach 1 million Daily Active Users (DAU) and 10 million total downloads through the design of effective marketing materials. Designed and produced a variety of creative assets for performance marketing campaigns on Google Ads and Facebook Ads, focusing on visual optimization for user acquisition. Served as the lead for maintaining brand consistency across all marketing and product materials, while collaborating with two other graphic designers to fulfill team requirements.

Digital Graphic Designer at Limestones Digital Agency

August 1, 2016 - November 30, 2019

Collaborated with the content writer team to design and execute digital campaigns for clients across FMCG (Palmia, Qtela Snack), Healthcare (EverE 250, Holisticare EsterC), and NGO (Unicef). Led the visual design for the 'Palmia Wonder Makers Hunt' digital campaign, from key visual to derivative assets for social media, website UI and digital activation. Produced creative assets for digital advertising on Google Ads and Meta Ads platforms to increase brand awareness and engagement.

Freelance Graphic Designer at Ninja Express

January 1, 2017 - December 31, 2019

Worked with Marketing and Content Writer teams as a versatile graphic designer to support initial campaigns in Indonesia. Executed all design requirements for social media campaigns to build brand awareness and follower growth in a new market. Developed essential print materials, such as brochures and marketing kits, to equip the field sales team and ensure a professional and consistent brand presentation.

Graphic Designer at Muara Foundation

December 1, 2014 - July 31, 2016

Designed all visual materials for the 2015 & 2016 ASEAN Literary Festival (ALF), a Southeast Asian-level international literary festival attended by speakers from various countries. Held full responsibility for the event's visual identity for two consecutive years (2015 & 2016), from concept to final execution. Produced various promotional and event assets, including main posters, stage backdrops, and event booklets, distributed to thousands of attendees.