With over 7 years of experience in digital marketing, I’ve led paid media strategies for global brands, startups, and e-commerce businesses across platforms like Meta, Google, TikTok, and LinkedIn. My background includes managing both performance-driven and branding campaigns — always focused on delivering real business results. I’ve worked in fintech, education, and retail, both in-house and agency-side, with a strong track record in structuring campaigns, optimizing KPIs, and scaling results.

Farney Victor Sobral dos Santos

With over 7 years of experience in digital marketing, I’ve led paid media strategies for global brands, startups, and e-commerce businesses across platforms like Meta, Google, TikTok, and LinkedIn. My background includes managing both performance-driven and branding campaigns — always focused on delivering real business results. I’ve worked in fintech, education, and retail, both in-house and agency-side, with a strong track record in structuring campaigns, optimizing KPIs, and scaling results.

Available to hire

With over 7 years of experience in digital marketing, I’ve led paid media strategies for global brands, startups, and e-commerce businesses across platforms like Meta, Google, TikTok, and LinkedIn. My background includes managing both performance-driven and branding campaigns — always focused on delivering real business results.

I’ve worked in fintech, education, and retail, both in-house and agency-side, with a strong track record in structuring campaigns, optimizing KPIs, and scaling results.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Paid Media Lead at Wigoo Digital
June 1, 2024 - July 1, 2025
Led Panasonic’s e-commerce paid media campaigns, boosting ROAS and conversions through scalable cross-platform campaigns.
Growth Marketing Manager at Farani Business School
April 1, 2024 - June 1, 2024
Drove digital growth via lead-generation funnels and A/B testing to optimize multi-channel campaigns.
Paid Media Specialist at Panasonic
November 1, 2023 - April 1, 2024
Managed Panasonic’s digital/offline branding campaigns, maximizing awareness and performance in peak seasons.
Paid Media Specialist at Saks Global
May 1, 2021 - August 1, 2023
Scaled app campaigns with focus on user acquisition, leveraging Google, Meta and advanced tracking.
Paid Media Specialist at Mentorama
April 1, 2021 - July 1, 2021
Optimized paid campaigns across Google and Meta Ads to increase student acquisition.
Media Coordinator & Growth Marketer at Gama Academy
July 1, 2019 - March 1, 2021
Built growth funnels and digital campaigns, scaling leads and engagement for education programs.
Marketing Expert at Facebook (Meta)
October 1, 2018 - July 1, 2019
Advised clients on Facebook Ads strategy, audience targeting, and ROI optimization.

Education

Technical Diploma in Marketing at ETEC Martin Luther King
January 1, 2014 - January 1, 2016
Growth Hacking at Gama Academy
January 1, 2019 - January 1, 2019

Qualifications

Meta Media Buying Professional
January 11, 2030 - February 8, 2026
Facebook Ads Media Buyer Certification
January 11, 2030 - February 8, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail