Available to hire
Paid media and performance marketing professional with 7+ years of experience driving growth across Google Ads, Meta, LinkedIn, and TikTok. Background in agency and in-house environments, managing campaigns for brands like Panasonic and Panini. Focused on scalable acquisition, ROAS optimization, and data-driven decision making. Currently based in Australia and open to global opportunities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Paid Media Lead at Wigoo Digital
June 1, 2024 - July 1, 2025Led Panasonic’s e-commerce paid media campaigns, boosting ROAS and conversions through scalable cross-platform campaigns.
Growth Marketing Manager at Farani Business School
April 1, 2024 - June 1, 2024Drove digital growth via lead-generation funnels and A/B testing to optimize multi-channel campaigns.
Paid Media Specialist at Panasonic
November 1, 2023 - April 1, 2024Managed Panasonic’s digital/offline branding campaigns, maximizing awareness and performance in peak seasons.
Paid Media Specialist at Saks Global
May 1, 2021 - August 1, 2023Scaled app campaigns with focus on user acquisition, leveraging Google, Meta and advanced tracking.
Paid Media Specialist at Mentorama
April 1, 2021 - July 1, 2021Optimized paid campaigns across Google and Meta Ads to increase student acquisition.
Media Coordinator & Growth Marketer at Gama Academy
July 1, 2019 - March 1, 2021Built growth funnels and digital campaigns, scaling leads and engagement for education programs.
Marketing Expert at Facebook (Meta)
October 1, 2018 - July 1, 2019Advised clients on Facebook Ads strategy, audience targeting, and ROI optimization.
Paid Media Specialist at Response
November 1, 2023 - April 1, 2024Managed Panasonic’s digital/offline branding campaigns, maximizing awareness and performance in peak seasons.
Paid Media Specialist at S KS Global
May 1, 2020 - August 1, 2023Managed scalable app campaigns with focus on user acquisition, leveraging Google, Meta and advanced tracking.
Media Coordinator and Growth Marketer at Gama Academy
July 1, 2019 - March 1, 2021Built growth funnels and digital campaigns, scaling leads and engagement for education programs.
Education
Technical Diploma in Marketing at ETEC Martin Luther King
January 1, 2014 - January 1, 2016Growth Hacking at Gama Academy
January 1, 2019 - January 1, 2019Technical Diploma in Marketing at ETEC Martin Luther King
January 1, 2014 - January 1, 2016Growth Hacking at Gama Academy
January 1, 2019 - April 1, 2026Strategic Marketing Management at The CMOs
January 1, 2023 - April 1, 2026Qualifications
Meta Media Buying Professional
January 11, 2030 - February 8, 2026Facebook Ads Media Buyer Certification
January 11, 2030 - February 8, 2026Meta Media Buying Professional Global Certification
January 11, 2030 - April 1, 2026Facebook Ads Media Buyer Certification
January 11, 2030 - April 1, 2026Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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