I’m a Graphic Designer, Art Director, and Illustrator with 15+ years of experience in branding, UI/UX, digital, print, and illustration. Creative and detail-driven, with a proven track record of designing for global brands such as Apple, Nestlé, and Johnson & Johnson. Bilingual (English/Spanish) and globally experienced, I combine hands-on creativity with strategic thinking to craft cohesive, high-impact design systems that elevate engagement and performance.…

Facundo Rodriguez

I’m a Graphic Designer, Art Director, and Illustrator with 15+ years of experience in branding, UI/UX, digital, print, and illustration. Creative and detail-driven, with a proven track record of designing for global brands such as Apple, Nestlé, and Johnson & Johnson. Bilingual (English/Spanish) and globally experienced, I combine hands-on creativity with strategic thinking to craft cohesive, high-impact design systems that elevate engagement and performance.…

Available to hire

I’m a Graphic Designer, Art Director, and Illustrator with 15+ years of experience in branding, UI/UX, digital, print, and illustration. Creative and detail-driven, with a proven track record of designing for global brands such as Apple, Nestlé, and Johnson & Johnson. Bilingual (English/Spanish) and globally experienced, I combine hands-on creativity with strategic thinking to craft cohesive, high-impact design systems that elevate engagement and performance.

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Skills

Experience Level

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Graphic Designer / Art Director at Addigy
January 1, 2019 - Present
Led the company’s 2019 rebrand, including logo, visual identity, website, and product UI. Oversaw design and maintenance of WordPress content, SEO, events, and product pages. Collaborated with cross-functional teams to elevate brand storytelling and user experience.
Screen Lead / Content Production Manager / Illustrator at Apple
December 1, 2016 - May 1, 2019
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across all digital and physical touchpoints. Advanced from Screen Artist to management role within three years.
Art Director / Illustrator at TG Investments
June 1, 2014 - August 15, 2017
Delivered branding, UI design, and illustration for diverse startups and apps. Key projects included Manny Wilson (security app), Mother Earth Organic Farms, EchoTransfer, and Bridge Financials.
Graphic Designer / Illustrator at International Preschool Curriculum
December 31, 2014 - August 5, 2025
Developed branding and educational illustrations for international curriculum materials. Created sub-brands logos and branding.
Co-Owner / Art Director / Illustrator at BeMag
January 1, 2014 - August 5, 2025
Co-founded a digital lifestyle magazine, directing brand identity, layout, and photography.
Graphic Designer / Team Leader at Ferocel / Liderlogo
September 1, 2010 - November 1, 2012
Led logo and brand creation for international clients in Europe and North America. Advanced from Junior Designer to team Lead role within two years.
Junior Designer at La Industria
January 1, 2010 - June 30, 2010
Worked on branding, advertising, and packaging for major clients like Nestlé and Johnson & Johnson.
Creative Director (Contract) at Dakota Developers
December 29, 2021 - Present
Led visual strategy for branding-focused projects, creating all necessary design assets and managing resources and budgets.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - Present
Led visual strategy for branding and design-focused projects, ensuring the creation and consistency of all client-requested brand assets.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2025 - September 9, 2025
Led the company’s 2019 rebrand, including logo, visual identity, social media, website, digital and print collateral, and product UI. Collaborated with cross-functional teams to elevate brand storytelling and user experience. Oversaw design and maintenance of WordPress content, SEO, events, and product pages. Since 2019, the company has grown, increasing social media engagement and reducing website bounce rates from 72% to 29%. AI: utilized Perplexity and Adobe Firefly to support the design and creative process, enhance website SEO, and assist with scheduling and agenda management.
Screen Lead / Content Production Manager / Illustrator at Apple
January 1, 2019 - September 9, 2025
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across all digital and physical touchpoints. Created illustrations for the iPad webpage and Apple Pencil campaigns. Advanced from Screen Artist to CPM role within three years, leading teams ranging from 5 to over 25 people.
Art Director / Illustrator at TG Investments
January 1, 2017 - September 9, 2025
Delivered branding, UI design, and illustration for diverse startups and apps. Key projects included Manny Wilson (security app), Mother Earth Organic Farms, EchoTransfer, Fenix Data, Bridge Financials and Player8.
Graphic Designer / Illustrator / Team Leader at Ferocel / Liderlogo
January 1, 2012 - September 9, 2025
Led over 1,500 logo and brand creation projects for international clients. Advanced from Junior Designer to team Lead within two years.
Graphic Designer / Illustrator at La Industria
January 1, 2010 - September 9, 2025
Branding, advertising, and packaging for major clients; produced graphic design and illustration for print and digital ads, including packaging mockups.
Graphic Designer / Illustrator at International Preschool Curriculum
January 1, 2014 - September 9, 2025
Branding and educational illustrations for international curriculum materials; created sub-brand logos and branding while maintaining the tone of the main brand.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - Present
Led visual strategy for branding and design-focused projects, ensuring the creation and consistency of all client-requested brand assets. Managed project timelines, bandwidth, and budgets to ensure on-time, high-quality delivery.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2019 - Present
Directed the 2019 company rebrand (logo, visual identity, website, marketing collateral, product UI). Partnered cross-functionally to elevate brand storytelling and user experience. Managed WordPress builds, SEO, and event design, reducing website bounce rate from 72% to 29%. Boosted engagement across social channels and product platforms. Integrated AI tools (Perplexity, Adobe Firefly) to streamline workflows and enhance SEO.
Screen Lead / Content Production Manager / Illustrator at Apple
January 1, 2019 - October 12, 2025
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across digital and physical touchpoints. Created illustrations for the iPad webpage and Apple Pencil campaigns. Advanced from Screen Artist to Content Producer Manager, leading teams ranging from 5 to over 25 people.
Art Director / Illustrator at TG Investments
January 1, 2017 - October 12, 2025
Delivered branding, UI design, and illustration for startups and mobile apps.
Graphic Designer / Illustrator at International Preschool Curriculum
January 1, 2014 - October 12, 2025
Blended branding and illustration to bring international curriculum materials to life, from concept to print and binding.
Graphic Designer / Illustrator / Team Leader at Ferocel / Liderlogo
January 1, 2012 - October 12, 2025
Led over 1,000 logo and brand creation projects for international clients.
Graphic Designer / Illustrator at La Industria
January 1, 2010 - October 12, 2025
Worked on branding, advertising, and packaging for major clients like Nestlé and J&J.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - Present
Led visual strategy for branding and design-focused projects, ensuring creation and consistency of all client-requested brand assets. Managed project timelines, deadlines, bandwidth, and budgets to ensure on-time, high-quality delivery.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2025 - October 12, 2025
Directed 2019 company rebrand (logo, visual identity, website, marketing collateral, product UI). Partnered cross-functionally to elevate brand storytelling and user experience. Managed WordPress builds, SEO, and event design, reducing website bounce rate from 72% to 29%. Boosted engagement across social media channels and product platforms. Integrated AI tools (Perplexity, Adobe Firefly) to streamline design workflows and enhance SEO.
Screen Lead / Content Production Manager / Illustrator at Apple
January 1, 2019 - October 12, 2025
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across digital and physical touchpoints. Created illustrations for the iPad webpage and Apple Pencil campaigns. Advanced from Screen Artist to Content Producer Manager, leading teams ranging from 5 to over 25 people.
Art Director / Illustrator at TG Investments
January 1, 2017 - October 12, 2025
Delivered branding, UI design, and illustration for a range of startups and mobile apps.
Graphic Designer / Illustrator at International Preschool Curriculum
January 1, 2014 - October 12, 2025
Blended branding & illustration to bring international curriculum materials to life, from concept to print & binding.
Graphic Designer / Illustrator / Team Leader at Ferocel / Liderlogo
January 1, 2012 - October 12, 2025
Successfully led over 1,000 logo and brand creation projects for international clients.
Graphic Designer / Illustrator at La Industria
January 1, 2010 - October 12, 2025
Worked on branding, advertising, and packaging for major clients like Nestlé and J&J.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - Present
Led visual strategy for branding and design-focused projects, ensuring the creation and consistency of client-requested brand assets. Managed timelines, bandwidth, and budgets to ensure on-time, high-quality delivery.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2025 - October 13, 2025
Directed the 2019 company rebrand (logo, visual identity, website, marketing collateral, product UI). Partnered cross-functionally to elevate brand storytelling and user experience. Managed WordPress builds, SEO, and event design, reducing website bounce rate from 72% to 29%. Boosted engagement across social channels and product platforms. Integrated AI tools (Perplexity, Adobe Firefly) to streamline workflows and enhance SEO.
Screen Lead / Content Production Manager / Illustrator at Apple
January 1, 2019 - October 13, 2025
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across digital and physical touchpoints. Created illustrations for the iPad webpage and Apple Pencil campaigns. Advanced from Screen Artist to Content Production Manager, leading teams of 5 to 25+.
Art Director / Illustrator at TG Investments
January 1, 2017 - October 13, 2025
Delivered branding, UI design, and illustration for a range of startups and mobile apps.
Graphic Designer / Illustrator at International Preschool Curriculum
January 1, 2014 - October 13, 2025
Blended branding & illustration to bring international curriculum materials to life, from concept to print & binding.
Graphic Designer / Illustrator / Team Leader at Ferocel / Liderlogo
January 1, 2012 - October 13, 2025
Successfully led over 1,000 logo and brand creation projects for international clients.
Graphic Designer / Illustrator at La Industria
January 1, 2010 - October 13, 2025
Worked on branding, advertising, and packaging for major clients like Nestlé and J&J.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - Present
Led visual strategy for branding and design-focused projects, ensuring the creation and consistency of all client-requested brand assets. Managed project timelines, deadlines, bandwidth, and budgets to ensure on-time, high-quality delivery.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2019 - Present
Directed 2019 company rebrand (logo, visual identity, website, marketing collateral, product UI). Partnered cross-functionally to elevate brand storytelling and user experience. Managed WordPress builds, SEO, and event design, reducing website bounce rate from 72% to 29%.
Screen Lead / Content Production Manager / Illustrator at Apple
January 1, 2019 - October 13, 2025
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across digital and physical touchpoints. Created illustrations for the iPad webpage and Apple Pencil campaigns. Advanced from Screen Artist to Content Producer Manager within three years, leading teams ranging from 5 to over 25 people.
Art Director / Illustrator at TG Investments
January 1, 2017 - October 13, 2025
Delivered branding, UI design, and illustration for a range of startups and mobile apps.
Graphic Designer / Illustrator at International Preschool Curriculum
January 1, 2014 - October 13, 2025
Blended branding & illustration to bring international curriculum materials to life, from concept to print & binding.
Graphic Designer / Illustrator / Team Leader at Ferocel / Liderlogo
January 1, 2012 - October 13, 2025
Led over 1,000 logo and brand creation projects for international clients.
Graphic Designer / Illustrator at La Industria
January 1, 2010 - October 13, 2025
Branding, advertising, and packaging for major clients like Nestlé and J&J.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - Present
Led visual strategy for branding and design-focused projects, ensuring the creation and consistency of all client-requested brand assets. Managed project timelines, deadlines, bandwidth, and budgets to ensure on-time, high-quality delivery.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2025 - October 19, 2025
Directed 2019 company rebrand (logo, visual identity, website, marketing collateral, product UI). Partnered cross-functionally to elevate brand storytelling and user experience. Managed WordPress builds, SEO, and event design, reducing website bounce rate from 72% to 29%. Boosted engagement across social media channels and product platforms. Integrated AI tools to streamline design workflows and enhance SEO.
Screen Lead / Content Production Manager / Illustrator at Apple
January 1, 2019 - October 19, 2025
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across digital and physical touchpoints. Created illustrations for the iPad webpage and Apple Pencil campaigns. Advanced from Screen Artist to Content Producer Manager role within three years, leading teams ranging from 5 to over 25 people.
Art Director / Illustrator at TG Investments
January 1, 2017 - October 19, 2025
Delivered branding, UI design, and illustration for a range of startups and mobile apps.
Graphic Designer / Illustrator at International Preschool Curriculum
January 1, 2014 - October 19, 2025
Blended branding & illustration to bring international curriculum materials to life, from concept to print & binding.
Graphic Designer / Illustrator / Team Leader at Ferocel / Liderlogo
January 1, 2012 - October 19, 2025
Successfully led over 1,000 logo and brand creation projects for international clients.
Graphic Designer / Illustrator at La Industria
January 1, 2010 - October 19, 2025
Worked on branding, advertising, and packaging for major clients like Nestlé and J&J.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - November 1, 2025
Led visual strategy for branding and design-focused projects, ensuring the creation and consistency of all client-requested brand assets. Manage project timelines, deadlines, bandwidth, and budgets to ensure on-time, high-quality delivery.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2025 - January 1, 2025
Directed 2019 company rebrand (logo, visual identity, website, marketing collateral, product UI). Partnered cross-functionally to elevate brand storytelling and user experience. Managed WordPress builds, SEO, and event design, reducing website bounce rate from 72% to 29%. Boosted engagement across social media channels and product platforms. Integrated AI tools (Perplexity, Adobe Firefly) to streamline design workflows and enhance SEO.
Screen Lead / Content Production Manager / Illustrator at Apple
January 1, 2019 - January 1, 2019
Directed localization of Apple’s web and print content for LATAM and Canadian markets. Ensured brand consistency across all digital and physical touchpoints. Created illustrations for the iPad webpage and Apple Pencil campaigns. Advanced from Screen Artist to Content Producer Manager role within three years, leading teams ranging from 5 to over 25 people.
Art Director / Illustrator at TG Investments
January 1, 2017 - January 1, 2017
Delivered branding, UI design, and illustration for a range of startups and mobile apps.
Graphic Designer / Illustrator at International Preschool Curriculum
January 1, 2014 - January 1, 2014
Blended branding & illustration to bring international curriculum materials to life, from concept to print & binding.
Graphic Designer / Illustrator / Team Leader at Ferocel / Liderlogo
January 1, 2012 - January 1, 2012
Led over 1,000 logo and brand creation projects for international clients.
Graphic Designer / Illustrator at La Industria
January 1, 2010 - January 1, 2010
Worked on branding, advertising, and packaging for major clients like Nestlé and J&J.
Graphic Designer / Illustrator / Art Director at Addigy
January 1, 2019 - November 1, 2025
Directed 2019 company rebrand (logo, visual identity, website, marketing collateral, product UI). Partnered cross-functionally to elevate brand storytelling and user experience. Managed WordPress builds, SEO, and event design, reducing website bounce rate from 72% to 29%. Boosted engagement across social media channels and product platforms. Integrated AI tools to streamline design workflows and enhance SEO.
Art Director / Illustrator (Contract) at Dakota Developers
January 1, 2022 - November 4, 2025
Led visual strategy for branding and design-focused projects, ensuring the creation and consistency of all client-requested brand assets. Manage project timelines, deadlines, bandwidth, and budgets to ensure on-time, high-quality delivery.

Education

Bachelor’s in Graphic Design at Universidad de Palermo
February 1, 2006 - November 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2004 - August 5, 2025
Art, Communication & Design Specialization at Euskal Echea High School
January 1, 2001 - August 5, 2025
Digital Art & Illustration at El Cuarto Ojo
January 1, 2010 - June 1, 2010
Bachelor's in Graphic Design at Universidad de Palermo
January 11, 2030 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 11, 2030 - January 1, 2004
Art, Communication & Design Specialization at Euskal Echea High School
January 11, 2030 - January 1, 2001
Digital Art & Illustration at El Cuarto Ojo
January 11, 2030 - January 1, 2010
Bachelor's Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
Art, Communication & Design at Euskal Echea High School
January 1, 1999 - January 1, 2001
Bachelor's Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
Art, Communication & Design at Euskal Echea High School
January 1, 1999 - January 1, 2001
Bachelor’s Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
Art, Communication & Design at Euskal Echea High School
January 1, 1999 - January 1, 2001
Bachelor's Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
Art, Communication & Design at Euskal Echea High School
January 1, 1999 - January 1, 2001
Bachelor’s Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
Art, Communication & Design at Euskal Echea High School
January 1, 1999 - January 1, 2001
Bachelor's Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
Art, Communication & Design at Euskal Echea High School
January 1, 1999 - January 1, 2001
Bachelor’s Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
High School Diploma at Euskal Echea High School
January 1, 1999 - January 1, 2001
Bachelor’s Degree in Graphic Design at Universidad de Palermo
January 1, 2006 - January 1, 2012
CBC in Arts at University of Buenos Aires
January 1, 2002 - January 1, 2004
High School Diploma in Art, Communication & Design at Euskal Echea High School
January 1, 1999 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Consumer Goods, Software & Internet, Real Estate & Construction, Non-Profit Organization, Other, Retail, Financial Services, Professional Services, Healthcare

Skills

Experience Level