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Claire Farrell is a Cincinnati-based marketing strategist and graphic designer with 10 years of experience building brands, campaigns, and creative systems that drive real business outcomes across 25+ organizations in B2B, B2C, healthcare, retail, and nonprofit sectors. With a BFA in Graphic Design and a career that has never strayed far from the craft, Claire operates at the intersection of strategy and execution. She has built brand identities for 10+ organizations, designed and launched 200+ web pages, produced an award-winning 78-page product catalog, and directed creative for national clients including Kroger, White Castle, and Xavier University, all while leading teams, managing budgets, and presenting to senior leadership. Beyond client work, Claire serves on the board of the American Marketing Association Cincinnati Chapter and volunteers with TogetHER Digital, staying rooted in the mission-driven work that has shaped her career from the beginning. She does not just build brands. She builds the infrastructure behind them.…Claire Farrell is a Cincinnati-based marketing strategist and graphic designer with 10 years of experience building brands, campaigns, and creative systems that drive real business outcomes across 25+ organizations in B2B, B2C, healthcare, retail, and nonprofit sectors. With a BFA in Graphic Design and a career that has never strayed far from the craft, Claire operates at the intersection of strategy and execution. She has built brand identities for 10+ organizations, designed and launched 200+ web pages, produced an award-winning 78-page product catalog, and directed creative for national clients including Kroger, White Castle, and Xavier University, all while leading teams, managing budgets, and presenting to senior leadership. Beyond client work, Claire serves on the board of the American Marketing Association Cincinnati Chapter and volunteers with TogetHER Digital, staying rooted in the mission-driven work that has shaped her career from the beginning. She does not just build brands. She builds the infrastructure behind them.

Claire Farrell

Graphic Designer, Brand Designer, Designer, +2

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Claire Farrell is a Cincinnati-based marketing strategist and graphic designer with 10 years of experience building brands, campaigns, and creative systems that drive real business outcomes across 25+ organizations in B2B, B2C, healthcare, retail, and nonprofit sectors. With a BFA in Graphic Design and a career that has never strayed far from the craft, Claire operates at the intersection of strategy and execution. She has built brand identities for 10+ organizations, designed and launched 200+ web pages, produced an award-winning 78-page product catalog, and directed creative for national clients including Kroger, White Castle, and Xavier University, all while leading teams, managing budgets, and presenting to senior leadership. Beyond client work, Claire serves on the board of the American Marketing Association Cincinnati Chapter and volunteers with TogetHER Digital, staying rooted in the mission-driven work that has shaped her career from the beginning. She does not just build brands. She builds the infrastructure behind them.…Claire Farrell is a Cincinnati-based marketing strategist and graphic designer with 10 years of experience building brands, campaigns, and creative systems that drive real business outcomes across 25+ organizations in B2B, B2C, healthcare, retail, and nonprofit sectors. With a BFA in Graphic Design and a career that has never strayed far from the craft, Claire operates at the intersection of strategy and execution. She has built brand identities for 10+ organizations, designed and launched 200+ web pages, produced an award-winning 78-page product catalog, and directed creative for national clients including Kroger, White Castle, and Xavier University, all while leading teams, managing budgets, and presenting to senior leadership. Beyond client work, Claire serves on the board of the American Marketing Association Cincinnati Chapter and volunteers with TogetHER Digital, staying rooted in the mission-driven work that has shaped her career from the beginning. She does not just build brands. She builds the infrastructure behind them.

Available to hire

Claire Farrell is a Cincinnati-based marketing strategist and graphic designer with 10 years of experience building brands, campaigns, and creative systems that drive real business outcomes across 25+ organizations in B2B, B2C, healthcare, retail, and nonprofit sectors.
With a BFA in Graphic Design and a career that has never strayed far from the craft, Claire operates at the intersection of strategy and execution. She has built brand identities for 10+ organizations, designed and launched 200+ web pages, produced an award-winning 78-page product catalog, and directed creative for national clients including Kroger, White Castle, and Xavier University, all while leading teams, managing budgets, and presenting to senior leadership.
Beyond client work, Claire serves on the board of the American Marketing Association Cincinnati Chapter and volunteers with TogetHER Digital, staying rooted in the mission-driven work that has shaped her career from the beginning.
She does not just build brands. She builds the infrastructure behind them.

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Work Experience

Graphic Design & Marketing Consultant at CMF Designs, LLC

October 1, 2018 - Present

Partnered with 20+ organizations delivering creative strategy and design as an agency-style consultant. Designed 12 brand identities from concept through delivery: logos, brand guidelines, and full print and digital libraries with custom illustrations. Architected 200+ SEO-optimized website pages and design systems, managing full workflow from wireframing through production in WordPress, Squarespace, and Wix. Created video and motion design: GIFs, animated ads, reels, and explainer videos. Executed paid social and display campaigns across Meta, Google Ads, LinkedIn, and Reddit with audience targeting, hierarchy, and conversion goals.

Co-Vice President & Board Member at American Marketing Association, Young Professionals Cincinnati Chapter

January 1, 2023 - Present

Contributed to strategic planning, design, and event coordination. Founded the YP Community from zero to 160+ members; converting 10% to paid members.

Director, Marketing & Strategic Partnerships at Constellation4 Health

October 1, 2021 - September 30, 2024

Cultivated brand identity systems and visual frameworks: logos, color systems, guidelines, publications, presentations, website designs, and illustrations to support stealth launch through post-acquisition. Used Otter.AI, DALL-E, and ChatGPT to prototype visual concepts and storytelling approaches, streamline leadership communication and build rapid alignment. Increased qualified prospect pipeline by 500% and LinkedIn presence by 2,000% through integrated creative strategy, account-based marketing, and brand execution. Produced thought leadership content (blogs, case studies, white papers) to position as industry leaders and improve SEO, UX, and brand clarity. Produced and presented reporting and RFPs to stakeholders and prospects.

Marketing Manager at Ryan Homes

September 1, 2024 - December 31, 2025

Directed high-volume, multi-channel production for 50+ communities and orchestrated 20+ product launches, presentations, and event collateral across 3 major divisions. Leveraged Copilot and Photoshop Generative AI to accelerate design iteration cycles, optimize creative variations, and maintain rapid turnaround while ensuring quality. Unified marketing teams and vendor partnerships through creative delivery, design standards, and streamlined asset approval workflows to ensure consistency. Streamlined product launch systems to accelerate timelines by 50%, consolidating design approvals, creative handoffs, and collaboration across sales and operations. Generated 96% regional sales pipeline growth through integrated digital and traditional marketing strategy by combining visual storytelling and data-driven optimization. Managed $600K+ budget across 240+ Google Ads, 40+ Meta Ads, and 20+ Zillow Ads.

Graphic Design & Marketing Strategist at KDM P.O.P. Solutions Group

November 1, 2019 - October 31, 2021

Crafted an award-winning 78-page product catalog from concept through press-ready delivery with illustrated layouts, custom graphics, CMYK profiles, and ecommerce support page. Produced national-client print materials (menus, floor stickers, P.O.P. clings, merchandise displays) for Kroger, White Castle, Five Star, and Alani Nu from brief through delivery.