Farrell Gamaliel

This programme develops strategic, analytical, and responsible business competencies with emphasis on contemporary marketing practice, integrating global perspectives with digital transformation, sustainability, and ethical strategy. Key areas include responsible marketing strategy, data-driven and digital marketing, strategic management, and project management. Through applied coursework, I developed strategies aligning commercial objectives with social and environmental responsibility. The programme emphasises using data and digital insight for decision-making and campaign evaluation, strengthening my ability to interpret market data and develop targeted acquisition strategies. The project management component developed my ability to work within structured project environments, focusing on planning, risk management, and teamwork. Overall, the programme strengthened my strategic thinking and ability to design marketing solutions balancing performance with responsible practices.

Launching a New Venture – Developed "BluVibe", a smart water bottle for BRI Ventures, focusing on product innovation, sustainability, and user-centred design. Sales Management – Designed "Vista Tour Journey" for Kesultanan Yogyakarta, applying sales planning, service positioning, and customer value creation in cultural tourism. Integrated Marketing Communications – Planned IMC strategies for consistent brand messaging across digital and offline channels. Digital Marketing – Created a social media campaign for Persita FC (#PersitaLooksGoodOnYou), focusing on content strategy and performance evaluation. Business Communication – Pitched "EcoStep", eco-friendly footwear for Aquanest, applying USP development, SWOT/PESTLE analysis, and marketing communication. Marketing Processes and Planning – Developed a marketing plan for Titik Temu café (SCBD Jakarta), including market analysis, segmentation, and media planning.