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I’m a performance-focused digital marketing specialist based in Milan, helping startups and SMEs grow through paid media, CRO, and full-funnel strategy. I manage and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and native advertising, with a strong emphasis on CPA/CPL efficiency, MER, and ROAS improvements. I enjoy turning data into action—using GA4, GTM, and Looker Studio to track conversions in real time, run structured creative and audience testing, and continuously refine landing pages and funnel flow. Across freelance and in-house roles, I’ve supported growth targets across multiple markets, improved measurement accuracy with event tracking, and guided teams and founders to scale profitably.…I’m a performance-focused digital marketing specialist based in Milan, helping startups and SMEs grow through paid media, CRO, and full-funnel strategy. I manage and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and native advertising, with a strong emphasis on CPA/CPL efficiency, MER, and ROAS improvements. I enjoy turning data into action—using GA4, GTM, and Looker Studio to track conversions in real time, run structured creative and audience testing, and continuously refine landing pages and funnel flow. Across freelance and in-house roles, I’ve supported growth targets across multiple markets, improved measurement accuracy with event tracking, and guided teams and founders to scale profitably.

Fatih Ozusakli

Digital Marketer, Growth Marketer, PPC Manager, +2

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I’m a performance-focused digital marketing specialist based in Milan, helping startups and SMEs grow through paid media, CRO, and full-funnel strategy. I manage and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and native advertising, with a strong emphasis on CPA/CPL efficiency, MER, and ROAS improvements. I enjoy turning data into action—using GA4, GTM, and Looker Studio to track conversions in real time, run structured creative and audience testing, and continuously refine landing pages and funnel flow. Across freelance and in-house roles, I’ve supported growth targets across multiple markets, improved measurement accuracy with event tracking, and guided teams and founders to scale profitably.…I’m a performance-focused digital marketing specialist based in Milan, helping startups and SMEs grow through paid media, CRO, and full-funnel strategy. I manage and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and native advertising, with a strong emphasis on CPA/CPL efficiency, MER, and ROAS improvements. I enjoy turning data into action—using GA4, GTM, and Looker Studio to track conversions in real time, run structured creative and audience testing, and continuously refine landing pages and funnel flow. Across freelance and in-house roles, I’ve supported growth targets across multiple markets, improved measurement accuracy with event tracking, and guided teams and founders to scale profitably.

Available to hire

I’m a performance-focused digital marketing specialist based in Milan, helping startups and SMEs grow through paid media, CRO, and full-funnel strategy. I manage and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and native advertising, with a strong emphasis on CPA/CPL efficiency, MER, and ROAS improvements.

I enjoy turning data into action—using GA4, GTM, and Looker Studio to track conversions in real time, run structured creative and audience testing, and continuously refine landing pages and funnel flow. Across freelance and in-house roles, I’ve supported growth targets across multiple markets, improved measurement accuracy with event tracking, and guided teams and founders to scale profitably.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Turkish

Fluent

English

Advanced

Italian

Beginner

Work Experience

B2B Growth Partner (Founder) at Effeo Agency

January 1, 2025 - Present

Positioned Effeo as a B2B growth partner for manufacturers and industrial brands, combining paid media, content, and lead generation. Led LinkedIn ABM campaigns for senior decision-makers across European markets. Built multi-platform paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, and native/advertorial networks (Taboola, Outbrain, MGID, Mediago), plus TikTok Ads. Designed B2B lead capture funnels and landing pages with continuous A/B testing to improve conversion rates and CPL. Developed email marketing automation sequences for lead nurturing and onboarding. Integrated paid media with trade show and virtual event lead capture to maximize ROI.

Digital Marketing Specialist at Xevio GmbH

July 1, 2024 - July 1, 2025

Led high-budget performance marketing across Meta Ads, Taboola, and Outbrain, focusing on user acquisition and conversion optimization in global markets. Owned full-funnel strategy including creative testing frameworks, audience segmentation, retargeting, and performance optimization at scale. Managed large-scale media buying across verticals, balancing aggressive growth targets with efficiency metrics like CPA, CPL, and MER. Collaborated with analytics teams to monitor KPIs in real time and iterate quickly. Adapted campaigns for diverse geos and market dynamics to improve cost-efficiency and overall ROI.

Freelance Digital Marketing Consultant at Fatih Ozusakli Marketing Consultancy

January 1, 2023 - January 1, 2025

Provided end-to-end paid media consulting for startups and SMEs across Europe, running campaigns across Google Ads, Meta Ads, LinkedIn Ads, Taboola, Outbrain, MGID, Mediago, and TikTok Ads. Designed full-funnel acquisition strategies for e-commerce and DTC brands by combining search intent with audience targeting. Improved ROAS by 25–45% through structured campaign audits, creative testing, and bid strategy optimization. Implemented Google Tag Manager setups, custom event tracking, and conversion measurement. Mentored startup founders on paid acquisition, analytics setup, and full-funnel implementation. Managed client onboarding, campaign builds, and performance reporting with strategic recommendations.

Digital Marketing Specialist & Team Supervisor at Bidberry Media

October 1, 2021 - June 30, 2024

Led multi-channel campaigns for search arbitrage projects, managing ad spends of €150K+ monthly across Google, Meta, Taboola, Outbrain, and MGID. Built audience segmentation and smart bidding optimizations that reduced CPA by 25% while increasing ROI by 30%. Supervised a cross-functional team of 5 marketers and analysts, improving workflow efficiency and campaign launch speed by 20%. Conducted A/B testing and CRO to enhance monetization, landing-page performance, and traffic quality. Produced detailed performance analytics reports using Looker Studio, Google Analytics, and Excel dashboards for stakeholders.

Digital Marketing Specialist at Adresgezgini

April 1, 2018 - June 30, 2021

Managed PPC campaigns for 100+ SME clients under an agency model across Google Ads, Facebook/Instagram, LinkedIn, and Yandex, handling the full lifecycle from setup to optimization. Designed multi-channel digital strategies aligned with client KPIs, achieving an average 25% increase in conversion rates across the portfolio. Resolved technical tracking issues including pixel setup, conversion tracking, tag management, and audience configuration to maintain 100% campaign uptime and data accuracy. Delivered training sessions and educational content to help clients build in-house capabilities. Provided actionable performance reporting and recommendations to support client retention.

Education

Master's in Marketing & Digital Communication at LUMSA University

January 1, 2021 - January 1, 2023

Bachelor's in Statistics at Ege University

January 1, 2010 - January 1, 2016

Master's in Marketing & Digital Communication at LUMSA University

January 1, 2021 - January 1, 2023

Bachelor's in Statistics at Ege University

January 1, 2010 - January 1, 2016