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I'm Fatima Amjad, a Lead Product Designer with 5+ years of experience owning end-to-end UX/UI across identity verification, RegTech, InsurTech, and SaaS platforms. At Programmers Force, I led a 12-person design team through a 100+ page website revamp, delivering a 43% boost in organic traffic and a 35% increase in time-on-page. I designed compliant workflows for 15+ KYC/AML/KYB products serving 230+ countries and shipped 5 products from zero-to-one while producing 150+ demand-generation collaterals with a 94% open rate. I apply design thinking and AI-augmented workflows (Claude Design, Gemini, Figma AI) to accelerate ideation and delivery. I’m adept at stakeholder management, mentoring designers, and translating regulatory requirements into intuitive experiences across web, mobile, and enterprise platforms.…I'm Fatima Amjad, a Lead Product Designer with 5+ years of experience owning end-to-end UX/UI across identity verification, RegTech, InsurTech, and SaaS platforms. At Programmers Force, I led a 12-person design team through a 100+ page website revamp, delivering a 43% boost in organic traffic and a 35% increase in time-on-page. I designed compliant workflows for 15+ KYC/AML/KYB products serving 230+ countries and shipped 5 products from zero-to-one while producing 150+ demand-generation collaterals with a 94% open rate. I apply design thinking and AI-augmented workflows (Claude Design, Gemini, Figma AI) to accelerate ideation and delivery. I’m adept at stakeholder management, mentoring designers, and translating regulatory requirements into intuitive experiences across web, mobile, and enterprise platforms.

Fatima Amjad

Product Designer, UX Designer, UI Designer, +2

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I'm Fatima Amjad, a Lead Product Designer with 5+ years of experience owning end-to-end UX/UI across identity verification, RegTech, InsurTech, and SaaS platforms. At Programmers Force, I led a 12-person design team through a 100+ page website revamp, delivering a 43% boost in organic traffic and a 35% increase in time-on-page. I designed compliant workflows for 15+ KYC/AML/KYB products serving 230+ countries and shipped 5 products from zero-to-one while producing 150+ demand-generation collaterals with a 94% open rate. I apply design thinking and AI-augmented workflows (Claude Design, Gemini, Figma AI) to accelerate ideation and delivery. I’m adept at stakeholder management, mentoring designers, and translating regulatory requirements into intuitive experiences across web, mobile, and enterprise platforms.…I'm Fatima Amjad, a Lead Product Designer with 5+ years of experience owning end-to-end UX/UI across identity verification, RegTech, InsurTech, and SaaS platforms. At Programmers Force, I led a 12-person design team through a 100+ page website revamp, delivering a 43% boost in organic traffic and a 35% increase in time-on-page. I designed compliant workflows for 15+ KYC/AML/KYB products serving 230+ countries and shipped 5 products from zero-to-one while producing 150+ demand-generation collaterals with a 94% open rate. I apply design thinking and AI-augmented workflows (Claude Design, Gemini, Figma AI) to accelerate ideation and delivery. I’m adept at stakeholder management, mentoring designers, and translating regulatory requirements into intuitive experiences across web, mobile, and enterprise platforms.

Available to hire

I’m Fatima Amjad, a Lead Product Designer with 5+ years of experience owning end-to-end UX/UI across identity verification, RegTech, InsurTech, and SaaS platforms. At Programmers Force, I led a 12-person design team through a 100+ page website revamp, delivering a 43% boost in organic traffic and a 35% increase in time-on-page. I designed compliant workflows for 15+ KYC/AML/KYB products serving 230+ countries and shipped 5 products from zero-to-one while producing 150+ demand-generation collaterals with a 94% open rate. I apply design thinking and AI-augmented workflows (Claude Design, Gemini, Figma AI) to accelerate ideation and delivery. I’m adept at stakeholder management, mentoring designers, and translating regulatory requirements into intuitive experiences across web, mobile, and enterprise platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Product Designer at Programmers Force (Shufti)

January 1, 2025 - Present

Led a team of 12 designers through a comprehensive website revamp of Shufti, redesigning 100+ pages in 30 days. The revamp drove a 43% increase in organic traffic, a 35% improvement in time-on-page, and improved lead conversion across 7 product lines. Architected and launched the Content Library with 150+ client-facing collaterals and a gated content engine that generated 10+ qualified leads in its first month with a 94% open rate. Defined and governed the product design system across Shufti’s verification suite (Face Verification, Document Verification, Age Assurance, AML Screening, VideoIdent, eIDV, Address Verification) and designed compliant back-office interfaces for 15+ KYC/AML verification products serving 230+ countries. Established a mentoring program for junior and mid-level designers with weekly critique sessions.

Product Designer at Programmers Force (Shufti)

October 1, 2022 - December 31, 2024

Owned end-to-end product design across 5 products spanning identity verification, business compliance, biometric security, and agentic AI. Shufti: designed onboarding, document verification interfaces, back-office review dashboards, and client-facing product pages for a globally deployed KYC platform. TheKYB: created UBO discovery flows, real-time risk dashboards, and compliance reporting that reduced onboarding time by 85%. AML Watcher: redesigned screening interfaces and streamlined the compliance officer workflow across 3,500+ watchlists in 235+ countries. Barie.AI: built a complete agentic AI platform from scratch, establishing brand guidelines, memory interfaces, and 200+ connectors.

Senior UX/UI Designer (Freelance) at Freelance Design Practice

July 1, 2021 - Present

Delivered end-to-end UX/UI design for multiple clients across UK, DE, CH, SA, and PK, including InsureMart (Pakistan’s first fully digital insurance marketplace), Get Your Photo (event photography booking platform), Höri Beck Pizza (online ordering and loyalty), Appointo (SaaS scheduling), SeatFillers UK, Resolute Technologies (LegalTech), and Health Corner (e-commerce). Led design systems, user research, usability testing, and interface design for diverse industries.