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Hi, I’m Fatima Zaka, a versatile business development and social media professional with a proven track record of driving revenue growth, client engagement, and brand advocacy. I excel at blending data-driven insights with creative storytelling to optimize customer satisfaction, accelerate pipeline growth, and build loyalty-driven relationships across industries. From leading referral and partnership programs to executing customer-centric marketing campaigns and managing social/digital media strategies, I amplify reach and strengthen community connections. I’m passionate about turning insights into action and collaborating with cross-functional teams to deliver measurable results.…Hi, I’m Fatima Zaka, a versatile business development and social media professional with a proven track record of driving revenue growth, client engagement, and brand advocacy. I excel at blending data-driven insights with creative storytelling to optimize customer satisfaction, accelerate pipeline growth, and build loyalty-driven relationships across industries. From leading referral and partnership programs to executing customer-centric marketing campaigns and managing social/digital media strategies, I amplify reach and strengthen community connections. I’m passionate about turning insights into action and collaborating with cross-functional teams to deliver measurable results.

Fatima Zaka

Social Media Manager, Content Creator, Content Strategist, +3

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Hi, I’m Fatima Zaka, a versatile business development and social media professional with a proven track record of driving revenue growth, client engagement, and brand advocacy. I excel at blending data-driven insights with creative storytelling to optimize customer satisfaction, accelerate pipeline growth, and build loyalty-driven relationships across industries. From leading referral and partnership programs to executing customer-centric marketing campaigns and managing social/digital media strategies, I amplify reach and strengthen community connections. I’m passionate about turning insights into action and collaborating with cross-functional teams to deliver measurable results.…Hi, I’m Fatima Zaka, a versatile business development and social media professional with a proven track record of driving revenue growth, client engagement, and brand advocacy. I excel at blending data-driven insights with creative storytelling to optimize customer satisfaction, accelerate pipeline growth, and build loyalty-driven relationships across industries. From leading referral and partnership programs to executing customer-centric marketing campaigns and managing social/digital media strategies, I amplify reach and strengthen community connections. I’m passionate about turning insights into action and collaborating with cross-functional teams to deliver measurable results.

Available to hire

Hi, I’m Fatima Zaka, a versatile business development and social media professional with a proven track record of driving revenue growth, client engagement, and brand advocacy. I excel at blending data-driven insights with creative storytelling to optimize customer satisfaction, accelerate pipeline growth, and build loyalty-driven relationships across industries.

From leading referral and partnership programs to executing customer-centric marketing campaigns and managing social/digital media strategies, I amplify reach and strengthen community connections. I’m passionate about turning insights into action and collaborating with cross-functional teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Associate Referrals & Partnerships at Edge

March 1, 2025 - Present

Drove a 20% YoY lift in referred MQLs and an 18% boost in MQL→SQL conversion, surpassing B2B referral benchmarks. Increased campaign engagement with a 5.5% CTR uplift, influencing $500K+ pipeline and $200K+ closed referral revenue in 12 months. Streamlined reward fulfilment, cutting payout delays by 30% and ensuring 100% referrer attribution in Salesforce/HubSpot. Trained 25+ SDRs/CSMs with sales enablement assets, driving 40% more referral mentions in calls. Sourced 10+ testimonials and 50+ positive reviews to strengthen advocacy across Dental, Medical, and Insurance verticals.

Client Relations Associate at Decklaration

May 1, 2023 - December 31, 2024

Managed US-based real estate agent relationships, achieving 98% satisfaction. Optimized CRM for 100% accuracy and identified 15% growth opportunities. Collaborated with external stakeholders to contribute to 20% business expansion. Managed 200+ agreements and e-sign processes, reducing deal closure time by 30%. Implemented marketing strategies that increased engagement on StreetEasy by 25% and raised business prospects by 10%.

Customer Success Manager, SMB Sales at Motive Technologies

March 1, 2022 - March 31, 2023

Resolved inquiries for 300+ clients and improved first-contact resolution via Salesforce. Maintained detailed records of client transactions, boosting reporting accuracy by 30% through Notion and Salesforce. Enhanced client retention by 15% through proactive solutions and improved satisfaction.

Senior Business Development Manager at Quick Fix Real Estate

August 1, 2020 - March 31, 2022

Implemented lead generation strategies, driving a 25% increase in qualified leads in Roanoke and Charlotte. Maintained 95% client retention through timely communication and tailored solutions. Conducted market research and competitive analysis to identify trends on Zillow and Buffini Referral Maker. Led contract negotiations and acquisitions, ensuring regulatory compliance and favorable terms. Optimized CRM insights, supporting 15% sales revenue growth within six months.

Social Media Manager (Freelance) at Freelance

August 1, 2020 - October 31, 2022

Developed strategies to enhance brand visibility, increasing engagement by 30% across platforms. Created, curated, and managed published content to align with brand voice and audience. Collaborated with influencers to extend reach and built strategic partnerships. Optimized content schedules to maximize audience engagement and visibility.

Digital Marketing Associate at Repstack

June 1, 2021 - January 31, 2022

Monitored and responded to client inquiries, ensuring clear communication and issue resolution. Developed and implemented marketing campaigns to increase brand awareness and nurture leads. Planned social media advertisement campaigns on Facebook and Instagram. Maintained website content and functionality to ensure positive user experience. Measured campaign success through analytics, improving conversion rates by 15%.

Business Development and Client Relations at Linking Media

September 1, 2019 - April 30, 2021

Cultivated long-term relationships to address client needs, resulting in a 20% increase in retention and satisfaction. Used HubSpot to maintain organized records of interactions, feedback, and preferences. Developed a strategic growth plan that increased overall sales revenue by 15% in six months. Created and delivered proposals/presentations to pitch services, expanding the client base. Collaborated with marketing, web development, and design teams to improve project efficiency by 12%.

Client Relation Associate at Decklaration

May 1, 2023 - December 1, 2024

Managed client relationships with US-based real estate agents, achieving a 98% satisfaction rate. Optimized CRM for 100% accuracy in client records and identified 15% growth opportunities. Collaborated with external stakeholders to contribute to a 20% business expansion. Managed 200+ agreements/e-signatures, reducing deal closure time by 30%. Executed marketing strategies that increased engagement by 25% on platforms like StreetEasy, driving a 10% rise in business prospects.

Customer Success Manager SMB Sales at Motive Technologies

March 1, 2022 - March 1, 2023

Resolved inquiries for 300+ clients, improving first-contact resolution via Salesforce. Provided prompt multi-channel communication, handling 50+ customer requests and enhancing the client experience. Maintained detailed client transaction records, improving reporting accuracy by 30% through Notion and Salesforce. Increased client retention by 15% through proactive solutions and higher satisfaction.

Social Media Manager at Freelance

August 1, 2020 - October 1, 2022

Developed strategies to boost brand visibility, increasing engagement by 30% across platforms. Created, curated, and managed all published content to align with brand voice and target audience. Collaborated with influencers to extend reach and build partnerships. Optimized content schedules to maximize engagement and visibility.