Available to hire
I’m a growth marketing leader with 10+ years of experience building full-funnel demand-generation engines across acquisition, activation, and retention. I’ve led acquisition and lifecycle programs using performance media and CRM to drive measurable revenue impact, including multi-market strategies across B2B cybersecurity and consumer brands.
I enjoy aligning marketing campaigns with field and events, tailoring messaging by market and language, and running an AI-first, experiment-driven operating model. From owned budget pacing to conversion tracking, attribution, and lifecycle reporting, I focus on turning data and creative iteration into steady pipeline and revenue growth—while collaborating smoothly with global teams across time zones.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Growth Marketing Lead at Restart Longevity Spa
April 1, 2026 - PresentOwned full-funnel growth across acquisition, activation, and retention by integrating paid, organic, and lifecycle channels to drive demand through purchase. Improved first-month guest return (24% to 33%) and supported ~59% year-over-year revenue growth, including new-guest acquisition up 12% and paid return at 2.1x ROAS. Built and launched a D2C e-commerce channel end to end. Implemented an AI-first growth operating model across creative, web/content, and lifecycle, and owned measurement including conversion tracking, multi-touch attribution, and performance analytics. Contributed to improved AOV and revenue per guest via offer/pricing strategy and experimentation.
Marketing Lecturer (Part-time) at ENEI
January 1, 2022 - December 31, 2023Designed and delivered a specialized digital marketing program covering branding, content, and Meta Ads, taught part-time in the evenings alongside a full-time role.
Head of Commercial Marketing & Regional Lifecycle CRM Lead at SEK (formerly Neosecure by SEK)
January 1, 2022 - December 31, 2025Led regional demand generation and lifecycle CRM strategy across five LATAM markets (Argentina, Brazil, Colombia, Chile, Peru). Managed performance media (Google, LinkedIn, Meta), lifecycle programs, and ABM tailored by market (not one-size-fits-all), with an annual regional budget of USD 250K+ including USD 100K MDF. Aligned digital campaigns with field and flagship events/partner co-marketing and improved audience participation effectiveness to ~70% on average. Migrated 5 countries from HubSpot to Salesforce, designing data architecture and lead scoring to produce 6,500+ MQLs and 405 Enterprise accounts at 25% conversion. Orchestrated ABM for Enterprise and Mid-Market segments, reducing sales cycles from 9 to 3 months and increasing marketing-influenced revenue from 50% to 77%.
Marketing Lecturer at Escuela de Negocios Innovación - ENEI
January 1, 2022 - December 31, 2023Institution specialized in academic and professional training of leaders and entrepreneurs. Delivered 15 sessions to 15 students and designed a specialized program in Digital Marketing. Created a course on Strategic Digital Marketing, Branding, Content Marketing and Meta Ads. Organized webinars to generate demand, achieving 15% enrollment of attendees into the program.
Marketing Lecturer at Escuela de Negocios Innovación (ENEI)
January 1, 2022 - January 1, 2023Delivered lectures on Digital Marketing; designed a specialized program in Strategic Digital Marketing, Branding, Content Marketing, and Meta Ads; organized webinars to generate demand and enrollments for 15 students per session.
Marketing Lecturer at Escuela de Negocios ENEI
January 1, 2022 - January 1, 2023Institution specialized in academic and professional training of leaders and entrepreneurs; delivered 15 sessions to 15 students; designed a specialized program in Digital Marketing; organized webinars to generate demand; achieved 15% attendee enrollment in the program.
Head of Marketing at NeoSecure by SEK
January 1, 2022 - PresentLeading cybersecurity company in LATAM with 25+ years of experience; implemented marketing plan, managed local budget of $250k+, executing comprehensive communications strategies to elevate brand and drive funnel; drove sales pipeline, lead acquisition/conversion, and CRM automation; achieved 77% sales growth in 2024; generated MQL/SQL dashboards; developed co-marketing strategies and positioned within partner ecosystem.
Head of Marketing at NetVoiss
January 1, 2020 - December 31, 2022Multi-vertical group in telecom technology, consumer marketplaces, and sports retail. Developed the marketing plan, created and executed marketing strategies tailored to each brand; implemented and optimized digital advertising across marketplaces (Google Ads, Meta Ads, LinkedIn, TikTok), emailing, onsite, landing pages, popups, NPS, and web connect. Managed marketplace operations (product catalog, SEO, PPC, cross-promotions for major players in Peru such as Falabella, Ripley, Linio, Dinners Club, and 15+ others). Led a 4-person team; built strategic partnerships and negotiated with vendors.
Head of Marketing at NetVoss
January 1, 2020 - December 31, 2022Led marketing for a multi-vertical telecom technology, consumer marketplaces, and sports retail group; developed and executed the marketing plan; implemented and optimized digital advertising across Google Ads, Meta Ads, LinkedIn, TikTok, and Emblue; managed email, onsite optimization, landing pages, pop-ups, and NPS initiatives; oversaw marketplace management, catalog, SEO, PPC, and cross-promotions with major Peruvian retailers such as Falabella, Ripley, Linio, and Dinners Club, plus 15+ more.
Head of Marketing at NetVois
January 1, 2020 - December 31, 2022Led multi-vertical group in telecom technology, consumer marketplaces, and sports retail; developed and executed marketing strategies, managed digital advertising in marketplaces (Google Ads, Meta Ads), oversaw product catalog, SEO, PPC, cross-promotions for Falabella, Ripley, Linio, Diners Club and 15+ other e-commerce players; strong leadership and CRM automation; drove growth and go-to-market initiatives.
E-commerce Marketing Coordinator at Grupo Deltron
January 1, 2019 - December 31, 2020Led a 4-person team executing 360° paid campaigns (Cyber Day, Black Friday, Cyber Monday) on a $50K budget. Supported marketplace strategy and managed strategic partnerships.
Marketing Coordinator at Grupo Delta Tron
January 1, 2019 - January 1, 2020Led a four-person team; ensured presence in marketplaces; established strategic partnerships and vendor negotiations; managed 360° marketing campaigns (Cyber Day, Black Friday, Cyber Monday); administered a $50k monthly budget and tracked KPIs.
Marketing Coordinator at Grupo Deltron
January 1, 2019 - January 1, 2020Led marketing for a leading tech wholesaler; planned and executed 360° marketing campaigns (Cyber Day, Black Friday, Cyber Monday); managed $50k budget; led 4-person team; built partnerships with vendors; analyzed KPIs using Google Analytics and Data Studio to drive growth.
Marketing Coordinator at Trade IT BrokerHouse
January 1, 2018 - December 31, 2019Managed a $10K monthly Google Ads budget, driving a 50% increase in web traffic. Built KPI dashboards and supported ongoing monitoring and performance optimization.
Marketing Analyst at Clínica Continental
January 1, 2017 - January 1, 2018Private clinic specializing in plastic surgery, aesthetic dermatology, and hair restoration; managed multi-channel marketing and cross-promotions across PR, TV, radio, print, digital, and OOH; led a small team and managed a $63k yearly budget; created dashboards and KPIs using Google Analytics and Data Studio.
Marketing Analyst at Clinica Continental
January 1, 2017 - January 1, 2018Managed multi-channel marketing plans; strengthened brand positioning; PR actions in TV, radio, press, digital and OOH; led 2-person team; managed Meta Ads and Google Ads campaigns focusing on acquisition and conversion; managed a $63k annual budget.
Marketing Assistant at Falkenrott Group S.A.C.
January 1, 2016 - December 31, 2017Corporate training firm delivering programs in occupational and professional development. Implemented B2B lead generation strategies through educational content (white papers, webinars, blog posts) and targeted campaigns for HR and safety managers. Managed events and training sessions in Lima and provinces, overseeing audiovisual production, registration, catering, and logistics; managed an annual budget around $90K.
Marketing Assistant at Falkenrot Group S.A.C.
January 1, 2016 - January 1, 2017Corporate training firm delivering programs in occupational and professional development; implemented B2B lead generation strategies through educational content (white papers, webinars, blog posts) and targeted HR/safety campaigns; organized events in Lima and provinces; managed a yearly budget of around $90k.
Marketing Assistant
January 1, 2014 - December 31, 2017Supported B2B lead-generation campaigns (whitepapers, webinars) and managed events with budgets up to $90K; tracked enrollment and satisfaction metrics while supporting marketing and business development work.
Marketing Assistant at Instituto Peruano de Marketing (IPM)
January 1, 2014 - January 1, 2016Educational institution focusing on marketing; created and tracked customer service and client satisfaction indicators; produced daily sales reports; supported internal communications and planning of corporate events.
Marketing Assistant at IPM - Instituto Peruano de Marketing
January 1, 2014 - January 1, 2016Educational institution in Peru specializing in marketing, business and digital strategies; created and tracked customer service and client satisfaction indicators; provided insights for continuous improvement; prepared daily sales reports; supported internal communications and corporate events planning and execution.
Education
UX specialization program at ESAN Graduate School of Business
January 1, 2020 - January 1, 2020Professional Degree in Marketing at IPM Instituto Peruano de Marketing
January 1, 2013 - January 1, 2016Business Administration and Marketing at Universidad Tecnológica del Peru
January 1, 2019 - January 1, 2020UX Specialization Program at ESAN Graduate School of Business
January 1, 2020 - January 1, 2020Business Administration and Marketing at Universidad Tecnológica del Peru (UPT)
January 1, 2019 - January 1, 2020Professional Degree in Marketing at Instituto Peruano de Marketing (IPM)
January 1, 2013 - January 1, 2016UX Specialization Program at ESAN Graduate School of Business
January 1, 2020 - January 1, 2020Business Administration and Marketing at Universidad Tecnológica del Perú
January 1, 2019 - January 1, 2020Professional Degree in Marketing at Instituto Peruano de Marketing (IPM)
January 1, 2013 - January 1, 2016Specialization Program at ESAN Graduate School of Business
January 1, 2020 - January 1, 2020Business Administration & Marketing at UTP — Universidad Tecnológica del Perú
January 1, 2019 - January 1, 2021Professional Degree in Marketing at IPM — Instituto Peruano de Marketing
January 1, 2013 - January 1, 2016Qualifications
Google Ads Display Advertising Certification
January 1, 2024 - January 1, 2025Inbound Marketing - HubSpot Academy
January 1, 2024 - January 1, 2025International SEO Course - Semrush
January 1, 2024 - January 1, 2025From Goals to Content Strategy - Meta Advertising
January 1, 2024 - January 1, 2025CRO: Conversion Rate Optimization - LinkedIn
January 1, 2024 - January 1, 2025Big Data Fundamentals - LinkedIn
January 1, 2024 - January 1, 2025SEO - Semrush / Ahrefs / Ubersuggest
January 1, 2024 - January 1, 2025Programmatic Advertising
January 1, 2024 - January 1, 2025CI (Lusha, Apollo)
January 1, 2024 - January 1, 2025Google Ads Display Advertising Certification
January 11, 2030 - January 19, 2026Google Ads International SEO Course
January 11, 2030 - January 19, 2026Semrush Inbound Marketing
January 11, 2030 - January 19, 2026HubSpot Academy Certification
January 11, 2030 - January 19, 2026Google Ads Display Advertising Certification
January 11, 2030 - March 18, 2026Google Ads Certification
January 11, 2030 - March 18, 2026International SEO Course
January 11, 2030 - March 18, 2026Inbound Marketing
January 11, 2030 - March 18, 2026From Business Objective to Content Strategy
January 11, 2030 - March 18, 2026Meta Ads Policies for Content and Targeting
January 11, 2030 - March 18, 2026CRO: Conversion Rate Optimization
January 11, 2030 - March 18, 2026Big Data Fundamentals
January 11, 2030 - March 18, 2026B2B Marketing: Lead Processing
January 11, 2030 - March 18, 2026Forward Program — McKinsey & Company
January 11, 2030 - September 24, 2026Google Search & Display Advertising Certifications
January 11, 2030 - September 24, 2026HubSpot Academy — Inbound Marketing
January 11, 2030 - September 24, 2026LinkedIn — B2B Lead Processing & Demand Generation
January 11, 2030 - September 24, 2026Semrush — International SEO
January 11, 2030 - September 24, 2026Meta — Content Strategy & Advertising
January 11, 2030 - September 24, 2026Industry Experience
Software & Internet, Professional Services, Retail, Telecommunications, Media & Entertainment, Consumer Goods, Computers & Electronics, Education, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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