Available to hire
Creative and detail-oriented Content Creator with hands-on experience in visual design, short-form video editing (Reels/TikTok), and social media execution. I create engaging content aligned with brand identity and campaign goals.
I’m a strong collaborator who supports campaign planning, scripting and hooks, and engagement/analytics improvements to increase reach and interaction. I’ve delivered measurable results through content strategy, coordination, and performance-driven iterations across multiple brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Social Media Content Creator & Manager at SWITCH 360
January 1, 2026 - PresentPlanned and executed social media content, assisted with content calendars, and supported engagement activities. Analyzed performance metrics and suggested improvements to increase reach and interaction. Coordinated with the creative team to ensure consistent brand messaging across campaigns.
Marketing & Sales Intern at MR Consultants
January 1, 2025 - PresentPartnered with graphic designers and copywriters to create and execute trend-driven short-form video content for TikTok and Instagram Reels, resulting in a 45% increase in engagement.
Social Media Management Intern at Xcentric DHA
January 1, 2024 - January 1, 2024Managed social media accounts, created and scheduled engaging content to increase user interaction. Researched trending hashtags and industry topics to maximize reach and engagement.
Content/Marketing Support (Bees Naturals) at Bees Naturals
January 1, 2023 - December 31, 2023Coordinated with sales and production teams to deliver campaigns, increasing reach by 40%, engagement by 30%, and supporting a 15% rise in online sales. Assisted in bringing campaign execution together across teams.
Social Media Management Intern at Bees Naturals
January 1, 2023 - January 1, 2023Coordinated with sales and production teams to deliver campaigns that increased reach by 40%, engagement by 30%, and supported a 15% rise in online sales.
Marketing Intern at Bees Naturals
January 1, 2023 - January 1, 2023Developed campaigns increasing social media reach by 40% and engagement by 30%. Supported brand strategy execution, leading to a 15% rise in online sales.
Marketing and Sales Intern at MR Consultants
July 1, 2022 - August 31, 2022Created and edited engaging content (scripts, videos, TikToks, Instagram Reels). Boosted content output quality by 40% after restructuring video deliverables from 5 mixed posts per week to 2 concept videos and 3 TikToks, improving consistency and audience engagement. Enhanced engagement on TikTok by 45% through trend-based video concepts.
Content Strategy & Fundraising Support at Shaukat Khanum
January 1, 2021 - December 31, 2021Created content strategies that increased donor engagement by 20% and supported a 10% increase in donations. Focused on audience engagement through content planning and execution in support of fundraising goals.
Content Strategist at Shaukat Khanum
January 1, 2021 - January 1, 2021Created content strategies that increased donor engagement by 20% and supported a 10% increase in donations.
Social Media & Content Creator at Shaukat Khanum
January 1, 2021 - January 1, 2021Created digital content and social media strategies boosting donor engagement by 20%. Supported fundraising campaigns, raising cancer donations by 10%.
Education
Bachelor of Business Administration (Sales & Marketing) at Forman Christian College (A Chartered university), Lahore
January 1, 2022 - January 1, 2026O Levels / A Levels at Beaconhouse Defence Campus
January 1, 2017 - January 1, 2022Bachelor of Business Administration (Sales & Marketing) at Forman Christian College, Lahore
January 1, 2022 - January 1, 2026O & A Levels at Beaconhouse Defence Campus
January 1, 2017 - January 1, 2022Bachelor of Business Administration (Sales & Marketing) at Forman Christian College
January 1, 2022 - January 1, 2026O & A Levels at Beaconhouse Defence Campus
January 1, 2017 - January 1, 2022Qualifications
Certificate of Creative Excellence in Social Media Content Creation
January 11, 2030 - December 23, 2025TEDxWomen – Curation Team Member
January 11, 2030 - December 23, 2025TEDxFCCU – Publications Lead
January 11, 2030 - December 23, 2025Certificate of Creative Excellence in Social Media Content Creation
January 11, 2030 - December 23, 2025Professional Certification in Business Communication & AI (LUMS)
January 11, 2030 - December 23, 2025Business Communication & AI (Professional Certification) - LUMS
January 11, 2030 - July 8, 2026Certificate of Creative Excellence in Social Media Content Creation
January 11, 2030 - July 8, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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