Mohammed Fazil

Strategized and executed targeted digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube to boost new student admissions. Developed hyper-local campaigns focused on mothers of toddlers (ages 3–4) within a 4 km radius of school branches to drive relevant leads. Created engaging content, including banners, videos, and ad copy tailored to the academic calendar and admission cycles. Managed social media pages, improved engagement through consistent posting, and handled inbound queries professionally. Analyzed campaign performance, optimized ad spend, and regularly presented performance reports to school management. Collaborated with the admissions team to ensure lead-to-admission tracking and follow-ups. Increased brand visibility and contributed to a notable rise in admission inquiries through performance-driven strategies.

Strategized and executed targeted digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube to boost new student admissions. Developed hyper-local campaigns targeting mothers of toddlers aged 3–4 within a 4 km radius of school branches to drive relevant leads. Created engaging content, including banners, videos, and ad copy tailored to the academic calendar and admission cycles. Managed social media pages, improved engagement through consistent posting, and professionally handled inbound queries. Analyzed campaign performance, optimized ad spend, and regularly presented performance reports to school management. Collaborated with the admissions team to ensure lead-to-admission tracking and follow-ups. Increased brand visibility and contributed to a notable rise in admission inquiries through performance-driven strategies.

Developed and managed successful Google Ads campaigns, resulting in increased lead generation and reduced cost-per-click. Spearheaded social media marketing initiatives across platforms such as Facebook and Instagram, boosting overall engagement. Implemented SEO strategies that improved organic search rankings, leading to increased website traffic. Executed targeted email marketing campaigns with a focus on customer segmentation and personalized content, achieving good open and conversion rates. Analyzed campaign performance data to optimize marketing efforts and maximize ROI.