CREATIVE LEAD at PRIME TIME BEER

❖Led 360 creative across brand, digital, packaging, and content. Building and scaling the brand’s visual identity from launch to a high-growth business projected to exceed £1.2M revenue in year two. ❖ Directed the creative strategy for paid media, social, and PR campaigns. Ensuring all assets were performance-driven and brand-aligned. ❖ Delivered the brand’s Waitrose launch, including bespoke packaging, the first OOH campaign, and full supporting collateral across digital and print. ❖ Owned design and content across D2C and retail platforms (website, Amazon, Deliveroo) from product display pages to social packs. ❖Planned and directed seasonal photoshoots end-to-end: concept, production, styling, and retouching. ❖Created all SKU and packaging designs, including limited editions and custom POS for key accounts. ❖Designed high-impact press kits in collaboration with PR agencies to support launches and influencer engagement. ❖Managed weekly social content and newsletter design, guided by trend analysis and the annual marketing calendar. ❖Led creative for on-trade activations like Prime Time Sessions, bringing the brand to life in experiential formats. ❖Collaborated cross-functionally with marketing, sales, and ops to ensure brand consistency across every touchpoint.

DESIGN & BRANDING CONSULTANT at FBJ CREATIVE

❖ ATIENZA STUDIOS: Developed comprehensive brand guidelines from the ground up, including logo design, brand slogans, typography systems, colour palettes, and initial product concept development to establish a cohesive and distinctive brand identity. ❖ IXCHEL: Led graphic and custom product design, developing bespoke bottle designs and creating high-impact content in collaboration wit ADIDAS. ❖ MAS MUSICA: Delivered refreshed visual identity through logo development, updated branding, and social media design assets. ❖ VODAFONE: Produced short-form content (reels) for social media campaigns, tailored to PR and influencer partnership strategies. ❖ THE ZEIT CLUB: Designed assets for paid social media campaigns, email marketing (CRM), and branding updates to align with evolving brand goals. ❖ EMMA MATTRESS: Created engaging, on-brand reel content to support social media and PR campaigns. ❖ SOHO HOUSE & THE NED CO: Designed bespoke product concepts aligned with the luxury hospitality group’s brand aesthetic. ❖ YAKI DA DRINKS: Developed new brand identity assets and created product and packaging design for a new SKU launch, ensuring standout shelf appeal and brand consistency. ❖ ATP TOUR: Designed sales and sponsorship pitch decks as well as point-of-sale materials for global tennis events. ❖ BOHA LONDON: Provided end-to-end graphic design and high-quality content creation to support brand storytelling and marketing efforts. ❖EARTHCO & MAYA: Full brand identity (Logo suite, colour & typography). Including the design and creation for both their websites. ❖MIDAS SPORTS: Designed a high-impact pitch deck for Midas Sports, strategically crafted to communicate brand value, engage stakeholders, and support business development efforts.