I am a multidisciplinary creative producer with over 20 years of experience in Peru’s dynamic cultural scene. I have led teams on TV shows, music productions, events, and campaigns for major brands, delivering content from concept through to final delivery while collaborating with national and international talents. Currently I run a creative consultancy and music production studio, directing original scores, concerts, music records, and media coverage. I’ve worked on US tours with Myriam Hernandez and collaborated across Peru’s advertising, retail, and telecom sectors, bringing a hands-on approach and a passion for innovative storytelling.

Fernando Casanova Salinas

I am a multidisciplinary creative producer with over 20 years of experience in Peru’s dynamic cultural scene. I have led teams on TV shows, music productions, events, and campaigns for major brands, delivering content from concept through to final delivery while collaborating with national and international talents. Currently I run a creative consultancy and music production studio, directing original scores, concerts, music records, and media coverage. I’ve worked on US tours with Myriam Hernandez and collaborated across Peru’s advertising, retail, and telecom sectors, bringing a hands-on approach and a passion for innovative storytelling.

Available to hire

I am a multidisciplinary creative producer with over 20 years of experience in Peru’s dynamic cultural scene. I have led teams on TV shows, music productions, events, and campaigns for major brands, delivering content from concept through to final delivery while collaborating with national and international talents.

Currently I run a creative consultancy and music production studio, directing original scores, concerts, music records, and media coverage. I’ve worked on US tours with Myriam Hernandez and collaborated across Peru’s advertising, retail, and telecom sectors, bringing a hands-on approach and a passion for innovative storytelling.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Copywriter at Circus Grey
January 1, 2009 - January 1, 2014
Prepared and maintained campaigns on social media for Denim Lab, Dooy Sybilla, de Saga Falabella, and Rimac Seguros; collaborated with major retail and insurance brands in Peru.
Digital Creative Producer at LINE - Apoyo Comunicaciones
January 1, 2014 - January 1, 2015
Produced TV shows and spots; led a 20-person production team; directed filmed interviews and oversaw post-production; worked with national and international talents.
TV Producer / Curator at Movistar Musica
January 1, 2016 - January 1, 2020
Provided strategic guidance to individuals and organizations seeking to enhance artistic projects and brand identities. Created jingles and acted as audio consultant.
Creative Consultant / Music Producer at 60 25 Creative Laboratory
January 1, 2021 - Present
Creative consultant and music producer; leading a multidisciplinary team; responsible for artistic projects and brand ideas.
Digital Creative Producer at Inline Comunicaciones
January 1, 2014 - December 31, 2015
Producer of TV shows and specials. Led a 20-person production team, directed filmed interviews and oversaw post-production; worked with national and international talents.
Musician at Ex-member of Libido (band)
January 1, 2010 - December 31, 2010
Live musician for a former member of Libido, an award-winning band (MTV Latin). Part of the team presenting the solo album at Teatro Municipal de Lima.
Concert Producer at Trementina (Chilean shoegaze band)
January 1, 2010 - December 31, 2010
Produced live shows for Trementina in Lima; events were sold-out with full attendance; collaborated with a Chilean shoegaze/dream-pop band.
TV Producer / Curator at Movistar Música
January 1, 2016 - December 31, 2020
Strategic guidance to individuals/organizations seeking to enhance artistic projects and brand identities; created jingles and provided audio consultancy.
Digital Creative Producer at In Line - Apoyo Comunicaciones
January 1, 2014 - January 1, 2015
Creative producer for TV shows and specials. Led a 20-person production team, directed filmed interviews and post-production supervision. Worked with national and international talents.
Creative Consultant / Music Producer at 60 25 Creative Lab
January 1, 2021 - Present
Creative consultancy and music production for artists and organizations; strategic guidance for artistic projects, brand identity, and content creation; formed as a multidisciplinary art team and produced concerts, music records, and TV content.

Education

Bachelor en Ciencias de la Comunicación at Universidad de Lima
January 11, 2030 - October 3, 2025
MBA at Universidad de Lima - Business School
January 11, 2030 - October 3, 2025
at Universidad de Lima
January 11, 2030 - October 3, 2025
Bachelor in Communication at Universidad de Lima
January 1, 2007 - January 1, 2012
MBA at EAE Business School
January 1, 2015 - January 1, 2016
Bachelor in Communication at Universidad del Lima
January 1, 2007 - December 31, 2012
MBA at EAE Business School
January 1, 2015 - December 31, 2016
Bachelor in Communication at Universidad de Lima
January 1, 2007 - January 1, 2012
MBA at Universidad de Lima
January 1, 2015 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Software & Internet, Financial Services