Available to hire
I am an Indonesia-based social media marketer specializing in growing Instagram brands through strategy, short-form video, community engagement, and paid campaigns. I turn data into action, creating data-driven content and analyzing performance metrics to optimize reach, engagement, and follower growth. I thrive on a collaborative, creative-analytic approach to boost brand visibility and generate leads.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Growth Marketer at Growbyts - Indonesia
July 1, 2025 - PresentDeveloped and executed Instagram content strategy including Reels, digital flyers, and educational posts to strengthen brand positioning and audience engagement. Produced 11+ visual contents (short-form videos and promotional creatives) aligned with campaign objectives and brand tone. Grew Instagram followers by 25% through consistent posting, content optimization, and engagement tactics. Managed community interactions and outbound outreach to potential clients via Instagram to support lead generation. Supported paid social campaigns on Meta Ads by creating ad creatives, writing captions, and analyzing performance metrics such as reach, CTR, CPC, and impressions. Achieved 1,260 reach and 1,354 impressions in awareness campaigns with CTR up to 16.2% while maintaining efficient CPC levels.
Social Media Marketer at Sahabat Marketer - Indonesia
June 1, 2022 - November 30, 2022Built and managed an educational Instagram account focused on digital marketing and AI topics for micro-business audiences. Created 59 content pieces (flyers, carousels, and Reels) optimized for discoverability and engagement. Increased followers organically by 103 users through content consistency and platform trend adaptation. Collaborated on a co-branding post with a major marketing account (253K+ followers), generating 172 likes and 76 saves. Designed all visual assets independently using Canva and CapCut. Analyzed post performance (reach, saves, engagement rate) to refine content themes and posting schedule.
Performance Marketer at Houzzes - Indonesia
November 1, 2022 - July 31, 2025Supported social media growth and conversion campaigns through Meta Ads across Instagram and Facebook. Conducted A/B testing on creatives, captions, and audience segments, improving engagement rate by 25%. Delivered 65,000+ reach and 87,000+ impressions, generating 162 purchases and 292 add-to-cart actions. Worked closely with content and design teams to align ad visuals with brand storytelling. Monitored performance dashboards daily and optimized creatives based on CTR, CPC, and conversion data.
Warehouse Location and Inventory Controller at PT Agung Raya - Indonesia
July 1, 2023 - PresentOversaw stock management and inventory documentation to ensure accurate data recording and real-time reporting. Coordinated with cross-functional teams including logistics and operations to ensure smooth product flow. Managed documentation and report accuracy using spreadsheet tools, developing structured data tracking that aligns with performance analysis in digital campaigns. Conducted regular inventory audits and maintained systematic control to optimize operational efficiency. Assisted in process improvement initiatives that streamlined warehouse operations.
Education
Management Degree at Universitas Islam Indonesia
January 1, 2018 - January 1, 2022Bootcamp Digital Marketing at Hari Senin Bootcamp
January 1, 2024 - January 1, 2024Management Degree at Universitas Islam Indonesia
January 1, 2018 - December 31, 2022Digital Marketing Bootcamp at Hari Senin
January 1, 2024 - September 22, 2025Bachelor's Degree at Universitas Islam Indonesia
January 1, 2018 - January 1, 2022Bootcamp Certificate at Hari Senin Bootcamp Digital Marketing
January 1, 2024 - September 22, 2025Management Degree at Universitas Islam Indonesia
January 1, 2018 - January 1, 2022Bootcamp Digital Marketing at Hari Senin Bootcamp
January 1, 2024 - September 22, 2025Bachelor's Degree in Management at Universitas Islam Indonesia
January 1, 2018 - January 1, 2022Bootcamp Digital Marketing at Hari Senin
January 1, 2024 - October 6, 2025Management Degree at Universitas Islam Indonesia
January 1, 2018 - December 31, 2022Digital Marketing Bootcamp at Hari Senin Bootcamp
January 1, 2024 - October 6, 2025Management Degree at Universitas Islam Indonesia
January 1, 2018 - January 1, 2022Digital Marketing Bootcamp at Hari Senin
January 1, 2024 - January 1, 2024Bachelor of Management at Universitas Islam Indonesia
September 1, 2018 - August 31, 2022Qualifications
Bootcamp Digital Marketing
January 1, 2024 - January 1, 2024Digital Marketing Bootcamp Certification
January 1, 2024 - September 22, 2025Hari Senin Bootcamp Digital Marketing
January 1, 2024 - September 22, 2025Bootcamp Digital Marketing
January 1, 2024 - September 22, 2025Bootcamp Digital Marketing
January 1, 2024 - October 6, 2025Digital Marketing Bootcamp
January 1, 2024 - October 6, 2025Digital Marketing Bootcamp
January 1, 2024 - January 1, 2024Digital Marketing Specialist
January 1, 2024 - February 11, 2026Ahli K3 Umum (Kemnaker)
January 1, 2024 - February 11, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
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