Hi, I’m Francisco de la Vera, a Senior Video Editor and Creative Operations Leader with 15+ years of experience in high-fidelity broadcast and digital production. I bridge traditional cinematic storytelling with cutting-edge Generative AI workflows to boost creative output while maintaining exceptional quality. At CoStar Group, I spearheaded the integration of Generative AI (Firefly, AI video synthesis) into the production pipeline, driving a 312% increase in asset output for Homes.com and Apartments.com, while upholding a 4.0 quality rating. I empower multi-disciplinary teams, design scalable templates and visual identities, and relentlessly optimize workflows to deliver compelling media across platforms and regions.

Francisco de la Vera

Hi, I’m Francisco de la Vera, a Senior Video Editor and Creative Operations Leader with 15+ years of experience in high-fidelity broadcast and digital production. I bridge traditional cinematic storytelling with cutting-edge Generative AI workflows to boost creative output while maintaining exceptional quality. At CoStar Group, I spearheaded the integration of Generative AI (Firefly, AI video synthesis) into the production pipeline, driving a 312% increase in asset output for Homes.com and Apartments.com, while upholding a 4.0 quality rating. I empower multi-disciplinary teams, design scalable templates and visual identities, and relentlessly optimize workflows to deliver compelling media across platforms and regions.

Available to hire

Hi, I’m Francisco de la Vera, a Senior Video Editor and Creative Operations Leader with 15+ years of experience in high-fidelity broadcast and digital production. I bridge traditional cinematic storytelling with cutting-edge Generative AI workflows to boost creative output while maintaining exceptional quality.

At CoStar Group, I spearheaded the integration of Generative AI (Firefly, AI video synthesis) into the production pipeline, driving a 312% increase in asset output for Homes.com and Apartments.com, while upholding a 4.0 quality rating. I empower multi-disciplinary teams, design scalable templates and visual identities, and relentlessly optimize workflows to deliver compelling media across platforms and regions.

See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Video Editor / AI Post-Production Leader at CoStar Group
January 1, 2022 - Present
Senior Video Editor / AI Post-Production Leader responsible for integrating Generative AI into production workflows, leading a 7-person technical team, and ensuring on-time delivery of high-quality assets. Spearheaded a 312% increase in asset output for Homes.com and Apartments.com while maintaining a 4.0/4.0 quality rating.
Senior Producer & Post-Production Specialist at Freelance / International Consultant
January 1, 2015 - January 1, 2022
Provided post-production leadership and content strategy across the US and Latin America; developed social media content strategies, advised LatAm production houses on transitioning legacy broadcast workflows to cloud-based digital ecosystems; created two national TV series in Ecuador and contributed to national ratings.
Executive Creative Producer / Operations Lead at TC Television
January 1, 2010 - January 1, 2020
Led a 28-person cross-functional department (editors, sound engineers, camera crew, and talent) for Ecuador's largest network; delivered 1,000+ hours of broadcast-ready, prime-time content with zero air-time failures; coordinated logistics for live broadcasts and VIP production setups including security.
Senior Video Editor / AI Post-Production Lead at CoStar Group
January 1, 2022 - Present
Led AI integration and efficiency initiatives by spearheading Generative AI (Firefly, AI Video Synthesis) within the production pipeline, driving a 312% increase in asset output for Homes.com and Apartments.com. Served as second-in-command for a 7-person team; primary technical resource and QA authority for 6 editors, maintaining 100% on-time delivery for revenue-generating assets. Architected master templates and visual style guides for News & Learning social media pillars, scaling to a primary marketing driver. Pioneered AI-augmented workflows for 3D drone photogrammetry and architectural visualizations, elevating high-fidelity listings for premium market segments.
Senior Video Editor / AI Post- Production Leader at CoStar Group
January 1, 2022 - Present
AI Integration & Efficiency: Spearheaded the integration of Generative AI (Firefly, AI Video Synthesis) into the production pipeline, driving a 312% increase in asset output for Homes.com and Apartments.com. Technical Leadership: Served as secondary in-command for a 7-person team and primary Technical Resource and QA authority for 6 editors, maintaining 100% on-time delivery for revenue-generating assets. Creative Innovation: Led the design of master templates and visual style guides for the News & Learn social pillars, scaling a pilot program into a primary marketing driver.
Freelance / International Consultant | US & Latin America Senior Producer & Post- Production Specialist at Freelance / International Consultant
January 1, 2015 - January 1, 2022
Social Media Content Strategy: Developed high-volume content for social media influencers and brands using a hybrid of CapCut and AI synthesis tools to maximize engagement and virality. Broadcast Modernization: Advised major LatAm production houses on transitioning legacy broadcast workflows to modern, cloud-based digital ecosystems. Scripting & Directing: Created and wrote two Ecuadorian television series that achieved national record-breaking ratings.

Education

Bachelor of Science at New Jersey City University
January 11, 2030 - March 11, 2026
Bachelor of Science - Leadership in a Global Business Environment at New Jersey City University
January 11, 2030 - May 5, 2026
Bachelor of Science - Leadership in a Global Business Environment at New Jersey City University
January 11, 2030 - May 18, 2026

Qualifications

Accredited Management & Leadership Training
January 1, 2024 - January 1, 2025
Copilot Certified
January 11, 2030 - March 11, 2026
Generative AI for Creative Professionals
January 11, 2030 - March 11, 2026
Accredited Management & Leadership Training
January 1, 2024 - January 1, 2025
Copilot Certified
January 11, 2030 - May 5, 2026
Generative AI for Creative Professionals
January 11, 2030 - May 5, 2026
Accredited Management & Leadership Training
January 1, 2024 - January 1, 2025
Copilot Certified
January 1, 2024 - May 18, 2026
Generative AI for Creative Professionals
January 1, 2024 - May 18, 2026
Accredited Management & Leadership Training
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet