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Hi, I’m Federico Martinez, a digital marketing and growth strategist specializing in YouTube channel optimization, monetization, and data-driven content strategy. I’ve led cross-platform programs, built scalable processes, and delivered measurable gains in audience growth and revenue across music and entertainment channels. I thrive in innovative, collaborative environments and enjoy turning analytics into actionable plans that boost performance and user engagement. Driven by curiosity and a collaborative mindset, I design content strategies and campaigns that align with market trends and monetization goals. I continuously refine SEO/SEM, content initiatives, and audience insights to maximize visibility, traffic, and ROI across multi-channel ecosystems.…Hi, I’m Federico Martinez, a digital marketing and growth strategist specializing in YouTube channel optimization, monetization, and data-driven content strategy. I’ve led cross-platform programs, built scalable processes, and delivered measurable gains in audience growth and revenue across music and entertainment channels. I thrive in innovative, collaborative environments and enjoy turning analytics into actionable plans that boost performance and user engagement. Driven by curiosity and a collaborative mindset, I design content strategies and campaigns that align with market trends and monetization goals. I continuously refine SEO/SEM, content initiatives, and audience insights to maximize visibility, traffic, and ROI across multi-channel ecosystems.

Federico Martinez

Music Producer, Video Editor, Content Creator, +2

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Hi, I’m Federico Martinez, a digital marketing and growth strategist specializing in YouTube channel optimization, monetization, and data-driven content strategy. I’ve led cross-platform programs, built scalable processes, and delivered measurable gains in audience growth and revenue across music and entertainment channels. I thrive in innovative, collaborative environments and enjoy turning analytics into actionable plans that boost performance and user engagement. Driven by curiosity and a collaborative mindset, I design content strategies and campaigns that align with market trends and monetization goals. I continuously refine SEO/SEM, content initiatives, and audience insights to maximize visibility, traffic, and ROI across multi-channel ecosystems.…Hi, I’m Federico Martinez, a digital marketing and growth strategist specializing in YouTube channel optimization, monetization, and data-driven content strategy. I’ve led cross-platform programs, built scalable processes, and delivered measurable gains in audience growth and revenue across music and entertainment channels. I thrive in innovative, collaborative environments and enjoy turning analytics into actionable plans that boost performance and user engagement. Driven by curiosity and a collaborative mindset, I design content strategies and campaigns that align with market trends and monetization goals. I continuously refine SEO/SEM, content initiatives, and audience insights to maximize visibility, traffic, and ROI across multi-channel ecosystems.

Available to hire

Hi, I’m Federico Martinez, a digital marketing and growth strategist specializing in YouTube channel optimization, monetization, and data-driven content strategy. I’ve led cross-platform programs, built scalable processes, and delivered measurable gains in audience growth and revenue across music and entertainment channels. I thrive in innovative, collaborative environments and enjoy turning analytics into actionable plans that boost performance and user engagement.

Driven by curiosity and a collaborative mindset, I design content strategies and campaigns that align with market trends and monetization goals. I continuously refine SEO/SEM, content initiatives, and audience insights to maximize visibility, traffic, and ROI across multi-channel ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

YouTube Music Channel Manager at RHEI (Canada) - Remote

February 1, 2025 - Present

Led strategy, growth, and monetization of multiple YouTube music channels, focusing on catalog optimization, content performance, and data-driven publishing across genres such as Latin music, pop, EDM, and UGC. Implemented optimization strategies for 8 Warner Music artist channels, driving significant gains in views, watch time, and monetization. Managed rights, Content ID, and asset protection; developed digital monetization strategies across platforms, and coordinated cross-functional teams to ensure brand consistency and quality.

Digital Channel Administrator at Prodesal Colombia

April 1, 2022 - September 1, 2022

Administered digital channels, drove growth and monetization, and developed content formats aligned with market trends and monetization objectives. Managed analytics, performance optimization, and cross-platform publishing; coordinated with internal and external teams to maintain brand quality across digital assets.

Brand Manager at Prodesal Colombia

April 1, 2022 - September 30, 2022

Brand management and digital channel strategy; develop content formats and campaigns aligned with market trends and monetization objectives; coordinate internal teams to ensure brand consistency.

Digital Monetization & Rights Management Analyst at Caracol Television

April 1, 2022 - September 30, 2022

Analyze and optimize digital monetization and rights management for YouTube and other platforms; implement contract compliance, asset protection, and rights enforcement; monitor KPI improvements and revenue growth.

YouTube Music Channel Manager at RHEIL Canada (Remote)

February 1, 2022 - Present

Lead strategy, growth, and monetization for multiple YouTube music channels with a focus on Latin music, pop, and EDM. Design catalog optimization, content performance, and data-driven publishing; coordinate cross-functional teams to maximize revenue and audience engagement across Latin music channels.

Brand Manager at Prodesal Colombia

January 1, 2021 - April 1, 2022

Led brand management and digital channel initiatives, developing monetization strategies, optimizing content publishing, and coordinating internal and external teams to ensure brand consistency. Negotiated audiovisual content rights, improved KPI performance, and protected digital assets while driving revenue growth across channels.

Digital Channel Administrator at Prodesal Colombia

January 1, 2021 - April 30, 2022

Administration of digital channels; implement optimization strategies; monitor performance KPIs and drive growth.