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Hi! I'm Federica Rao, a passionate marketing specialist with hands-on experience in social media management, event coordination, SEO, and content creation. I love blending creativity with analytics to deliver effective communication strategies and boost brand presence. Having recently completed my Bachelor's degree in Political Science and Marketing, I am always eager to learn and grow in the digital marketing world. I'm currently working with Carmila (Carrefour Group) where I work on everything from community management to influencer marketing and CRM campaigns. I thrive in fast-paced environments and enjoy collaborating with teams to create meaningful marketing outcomes that connect with customers.…Hi! I'm Federica Rao, a passionate marketing specialist with hands-on experience in social media management, event coordination, SEO, and content creation. I love blending creativity with analytics to deliver effective communication strategies and boost brand presence. Having recently completed my Bachelor's degree in Political Science and Marketing, I am always eager to learn and grow in the digital marketing world. I'm currently working with Carmila (Carrefour Group) where I work on everything from community management to influencer marketing and CRM campaigns. I thrive in fast-paced environments and enjoy collaborating with teams to create meaningful marketing outcomes that connect with customers.

Federica Rao

Marketing Strategist, Content Creator, Social Media Manager, +7

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Hi! I'm Federica Rao, a passionate marketing specialist with hands-on experience in social media management, event coordination, SEO, and content creation. I love blending creativity with analytics to deliver effective communication strategies and boost brand presence. Having recently completed my Bachelor's degree in Political Science and Marketing, I am always eager to learn and grow in the digital marketing world. I'm currently working with Carmila (Carrefour Group) where I work on everything from community management to influencer marketing and CRM campaigns. I thrive in fast-paced environments and enjoy collaborating with teams to create meaningful marketing outcomes that connect with customers.…Hi! I'm Federica Rao, a passionate marketing specialist with hands-on experience in social media management, event coordination, SEO, and content creation. I love blending creativity with analytics to deliver effective communication strategies and boost brand presence. Having recently completed my Bachelor's degree in Political Science and Marketing, I am always eager to learn and grow in the digital marketing world. I'm currently working with Carmila (Carrefour Group) where I work on everything from community management to influencer marketing and CRM campaigns. I thrive in fast-paced environments and enjoy collaborating with teams to create meaningful marketing outcomes that connect with customers.

Available to hire

Hi! I’m Federica Rao, a passionate marketing specialist with hands-on experience in social media management, event coordination, SEO, and content creation. I love blending creativity with analytics to deliver effective communication strategies and boost brand presence. Having recently completed my Bachelor’s degree in Political Science and Marketing, I am always eager to learn and grow in the digital marketing world.

I’m currently working with Carmila (Carrefour Group) where I work on everything from community management to influencer marketing and CRM campaigns. I thrive in fast-paced environments and enjoy collaborating with teams to create meaningful marketing outcomes that connect with customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Marketing Specialist at CARMILA (Carrefour Group)

September 1, 2024 - Present

Lead creation and monitoring of social media and corporate website content, managing community engagement across multiple Facebook, Instagram, and LinkedIn profiles together with management of eight websites using WordPress. Planned and coordinated events for shopping centers collaborating with tenants and management. Managed SEO and PPC campaigns to optimize online visibility and drive traffic. Coordinated marketing materials production with agencies and managed budgets and co-marketing partnerships. Strengthened brand awareness through collaborations with influencers and brands. Leveraged Salesforce Marketing Cloud for personalized CRM campaigns and monitored campaign performances with KPI and ROI analysis. Supervised corporate social responsibility initiatives balancing business and social impact.

Marketing & Communication Intern at CARMILA (Carrefour Group)

September 30, 2024 - July 9, 2025

Created and monitored content for social media channels and corporate websites, managed community for multiple profiles, and coordinated event supervision and retail support. Executed SEO and PPC strategies to increase online visibility. Supported marketing material management, budget planning, and co-marketing efforts. Developed strategic collaborations with influencers and brands. Implemented CRM campaigns with Salesforce Marketing Cloud and performed analysis and reporting of campaign results. Oversaw CSR initiatives.

Waitress and Bartender at Cafe Broletto

October 31, 2023 - July 9, 2025

Provided customer service working as waitress and bartender, focusing on precision, organization, and attention to detail in a fast-paced hospitality environment.

Hostess and Catering Worker at Bees

April 30, 2022 - July 9, 2025

Worked in customer management and event coordination roles, emphasizing organization and attention to detail in catering and hospitality settings.

Marketing Specialist at Carmila (Carrefour Group)

September 1, 2024 - Present

Creation and monitoring of content for social media and the corporate website: managing multiple Facebook, Instagram, and LinkedIn profiles alongside WordPress website management. Planning and coordination of events in collaboration with store tenants and center management. Managing SEO and PPC campaigns to optimize online visibility and drive traffic. Coordinating production of marketing communication materials, budget control, co-marketing partnerships, and influencer marketing efforts. Utilization of Salesforce Marketing Cloud for personalized CRM campaigns. Monitoring performance, analysis, reporting on KPIs and ROI, and overseeing CSR initiatives.

Marketing & Communication Intern at Carmila (Carrefour Group)

September 30, 2024 - July 9, 2025

Supported content creation and community management for social media and websites. Assisted with event supervision and retail support at shopping centers. Assisted in SEO and PPC campaign management and marketing material coordination. Participated in budget management, co-marketing activities, and strategic collaborations. Assisted in CRM campaigns using Salesforce Marketing Cloud and reporting activities.

Waitress and bartender at Cafe Broletto

October 31, 2023 - July 9, 2025

Worked in customer service roles focused on precision, organization, and attention to detail while supporting catering and restaurant operations.

Hostess and catering worker at Bees

April 30, 2022 - July 9, 2025

Participated in customer management and event coordination roles ensuring smooth hospitality operations.