Federica Retta
I'm Federica Retta, a freelance Art Director and Graphic Designer based in Barcelona, working between Spain and Italy since 2019.
About
I’m Federica Retta, a freelance Art Director and Graphic Designer based in Barcelona, working between Spain and Italy since 2019. I craft authentic brand identities and high-impact visuals for hospitality concepts, fashion, and wellness, guiding projects from concept to execution with a calm, collaborative approach.
My work blends branding, packaging, and social content strategy with expert photo retouching and composition. I’ve collaborated with global brands like Lastminute.com, Campari Group, Ray-Ban, Zara, and H&M, delivering emotionally engaging visuals for campaigns, editorial layouts, and retail activations across 360° channels.
- 13 years' experience
- Joined November 2024
Skills· 17
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- ItalianFluent
Industry experience
- Travel & Hospitality
- Consumer Goods
- Media & Entertainment
- Retail
- Professional Services
- Other
- Telecommunications
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Work experience· 10 roles
Worked on ATL, BTL, digital and social networks content creation and strategy. Managed clients and budgets while training and supervising internal resources. Clients included Grupo TGT, Radhe Shyam, Random Gastro, Óscar Herrera, Atmosfera Home, and Dr. Pizza.
ATL, BTL, digital and social networks contents creation & strategy. Managing clients and budgets, training and supervising internal resources. Clients: Grupo TGT, Radhe Shyam, Random Gastro, Óscar Herrera, Atmosfera Home, Dr. Pizza.
Created ATL, BTL, digital and social network content strategies for clients such as Coca Cola, Huawei, Red-Bull, RayBan, Nokia, Fanta, and Intesa San Paolo.
Education· 10
Certifications and awards
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