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I'm Federica Retta, a freelance Art Director and Graphic Designer based in Barcelona, working between Spain and Italy since 2019. I craft authentic brand identities and high-impact visuals for hospitality concepts, fashion, and wellness, guiding projects from concept to execution with a calm, collaborative approach. My work blends branding, packaging, and social content strategy with expert photo retouching and composition. I’ve collaborated with global brands like Lastminute.com, Campari Group, Ray-Ban, Zara, and H&M, delivering emotionally engaging visuals for campaigns, editorial layouts, and retail activations across 360° channels.…I'm Federica Retta, a freelance Art Director and Graphic Designer based in Barcelona, working between Spain and Italy since 2019. I craft authentic brand identities and high-impact visuals for hospitality concepts, fashion, and wellness, guiding projects from concept to execution with a calm, collaborative approach. My work blends branding, packaging, and social content strategy with expert photo retouching and composition. I’ve collaborated with global brands like Lastminute.com, Campari Group, Ray-Ban, Zara, and H&M, delivering emotionally engaging visuals for campaigns, editorial layouts, and retail activations across 360° channels.

Federica Retta

Graphic Designer, Art Director, Brand Designer, +4

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I'm Federica Retta, a freelance Art Director and Graphic Designer based in Barcelona, working between Spain and Italy since 2019. I craft authentic brand identities and high-impact visuals for hospitality concepts, fashion, and wellness, guiding projects from concept to execution with a calm, collaborative approach. My work blends branding, packaging, and social content strategy with expert photo retouching and composition. I’ve collaborated with global brands like Lastminute.com, Campari Group, Ray-Ban, Zara, and H&M, delivering emotionally engaging visuals for campaigns, editorial layouts, and retail activations across 360° channels.…I'm Federica Retta, a freelance Art Director and Graphic Designer based in Barcelona, working between Spain and Italy since 2019. I craft authentic brand identities and high-impact visuals for hospitality concepts, fashion, and wellness, guiding projects from concept to execution with a calm, collaborative approach. My work blends branding, packaging, and social content strategy with expert photo retouching and composition. I’ve collaborated with global brands like Lastminute.com, Campari Group, Ray-Ban, Zara, and H&M, delivering emotionally engaging visuals for campaigns, editorial layouts, and retail activations across 360° channels.

Available to hire

I’m Federica Retta, a freelance Art Director and Graphic Designer based in Barcelona, working between Spain and Italy since 2019. I craft authentic brand identities and high-impact visuals for hospitality concepts, fashion, and wellness, guiding projects from concept to execution with a calm, collaborative approach.

My work blends branding, packaging, and social content strategy with expert photo retouching and composition. I’ve collaborated with global brands like Lastminute.com, Campari Group, Ray-Ban, Zara, and H&M, delivering emotionally engaging visuals for campaigns, editorial layouts, and retail activations across 360° channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Magazine

Expert

Illustration

Expert

DaVinci Resolve Studio

Expert

Web Design

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Fluent

Work Experience

Freelance Art Director & Graphic Designer at Self-employed

January 1, 2019 - Present

Focused on branding and visual identity for restaurants and hospitality concepts in Barcelona as well as branding for Lastminute.com. Created graphic design and packaging for Grupo TGT’s stand at Alimentaria 2024. Developed social media content strategies and creation for Bioma Kombucha and music industry clients, high-end photo retouching and compositing for brands like Campari Group, Ray-Ban, Zara, and more. Also involved in campaigns, editorial layouts, and point-of-sale materials.

Creative Designer & Director at Vilax

May 31, 2024 - July 17, 2025

Worked on ATL, BTL, digital and social networks content creation and strategy. Managed clients and budgets while training and supervising internal resources. Clients included Grupo TGT, Radhe Shyam, Random Gastro, Óscar Herrera, Atmosfera Home, and Dr. Pizza.

Sr. Art Director at Miyagi, Media.Monks Group

December 31, 2019 - July 17, 2025

Created ATL, BTL, digital and social network content strategies for clients such as Coca Cola, Huawei, Red-Bull, RayBan, Nokia, Fanta, and Intesa San Paolo.

Digital Art Director at Alkemy | Enabling Evolution

November 2, 2015 - November 13, 2016

Created digital and social network content for clients like Plasmon, UniCredit, and Deutsche Bank.

Digital Creative Designer at Ambito5 | Saatchi & Saatchi, Publicis Group

November 11, 2012 - November 2, 2015

Produced ATL, BTL, digital and social networks content for clients including Barilla Group, Mulino Bianco, Beck’s, Amaro Montenegro, Decathlon, Ferrarelle Group, Infinity Mediaset, Fanta, and Costa Crociere.

Freelance Art Director & Graphic Designer at Self-employed

January 1, 2019 - Present

Independent Art Director and Graphic Designer delivering branding, visual identities, packaging and campaigns for hospitality concepts, Lastminute.com, and stand graphics for Alimentaria 2024. Leading end-to-end projects across branding, packaging, social content and photo retouching, collaborating with international clients in Spain and Italy.

Creative Designer & Director at Vilax

May 1, 2024 - September 21, 2025

ATL, BTL, digital and social networks contents creation & strategy. Managing clients and budgets, training and supervising internal resources. Clients: Grupo TGT, Radhe Shyam, Random Gastro, Óscar Herrera, Atmosfera Home, Dr. Pizza.

Sr. Art Director at Miyagi, Media.Monks Group

January 1, 2019 - September 21, 2025

ATL, BTL, digital and social networks contents creation & strategy. Clients: Coca Cola, Huawei, Red-Bull, RayBan, Nokia, Fanta, Intesa San Paolo.

Digital Art Director at Alkemy | Enabling Evolution

January 1, 2016 - September 21, 2025

Digital and social networks contents creation. Clients: Plasmon, UniCredit, Deutsche Bank.

Digital Creative Designer at Ambito5 | Saatchi & Saatchi, Publicis Group

January 1, 2015 - September 21, 2025

ATL, BTL, digital and social networks contents creation. Clients: Barilla Group, Mulino Bianco, Beck’s, Amaro Montenegro, Decathlon, Ferrarelle Group, Infinity Mediaset, Fanta, Costa Crociere.