Senior Presentation Designer, Brand Communication Strategist, and Visual Storyteller with 9+ years of experience across startups, agencies, consulting, and international brands. I specialize in transforming complex ideas into clear, visually compelling narratives through executive presentations, communication systems, brand storytelling, and strategic visual design. My background combines UX/UI design, brand communication, creative strategy, and narrative thinking — allowing me to bridge business goals, audience psychology, and high-impact visual communication. Senior Presentation Designer and Brand Communication Strategist with 9+ years of experience working across startups, agencies, consulting, and international brands including Bvlgari, Lampoo, H-Farm, and innovation-focused companies in tech and digital transformation. I specialize in executive presentations, visual storytelling, communication systems, and strategic narrative design — helping brands and leadership teams transform complex ideas into clear, impactful communication. Senior Presentation Designer, Brand Communication Strategist, and Creative Director with 9+ years of experience across startups, agencies, consulting, and international brands including Bvlgari, Gucci, Loro Piana, Adidas, Vodafone, H-Farm, Lampoo, and Autotorino. My work sits at the intersection of executive communication, visual storytelling, brand strategy, and digital experience design. I specialize in transforming complex ideas, technical systems, and business narratives into clear, impactful communication across presentations, campaigns, communication systems, and digital touchpoints. Over the years, I’ve led brand storytelling, presentation design, and strategic communication initiatives for luxury, retail, tech, and innovation-focused companies — collaborating closely with marketing teams, founders, stakeholders, and cross-functional product environments. Alongside client work, I founded Wazleft, an independent editorial and cultural research project focused on contemporary culture, aesthetics, consumer behavior, and brand communication. This research-driven approach strongly informs my creative direction, narrative thinking, and strategic framing work today.

Federico Salvatore

Senior Presentation Designer, Brand Communication Strategist, and Visual Storyteller with 9+ years of experience across startups, agencies, consulting, and international brands. I specialize in transforming complex ideas into clear, visually compelling narratives through executive presentations, communication systems, brand storytelling, and strategic visual design. My background combines UX/UI design, brand communication, creative strategy, and narrative thinking — allowing me to bridge business goals, audience psychology, and high-impact visual communication. Senior Presentation Designer and Brand Communication Strategist with 9+ years of experience working across startups, agencies, consulting, and international brands including Bvlgari, Lampoo, H-Farm, and innovation-focused companies in tech and digital transformation. I specialize in executive presentations, visual storytelling, communication systems, and strategic narrative design — helping brands and leadership teams transform complex ideas into clear, impactful communication. Senior Presentation Designer, Brand Communication Strategist, and Creative Director with 9+ years of experience across startups, agencies, consulting, and international brands including Bvlgari, Gucci, Loro Piana, Adidas, Vodafone, H-Farm, Lampoo, and Autotorino. My work sits at the intersection of executive communication, visual storytelling, brand strategy, and digital experience design. I specialize in transforming complex ideas, technical systems, and business narratives into clear, impactful communication across presentations, campaigns, communication systems, and digital touchpoints. Over the years, I’ve led brand storytelling, presentation design, and strategic communication initiatives for luxury, retail, tech, and innovation-focused companies — collaborating closely with marketing teams, founders, stakeholders, and cross-functional product environments. Alongside client work, I founded Wazleft, an independent editorial and cultural research project focused on contemporary culture, aesthetics, consumer behavior, and brand communication. This research-driven approach strongly informs my creative direction, narrative thinking, and strategic framing work today.

Available to hire

Senior Presentation Designer, Brand Communication Strategist, and Visual Storyteller with 9+ years of experience across startups, agencies, consulting, and international brands.

I specialize in transforming complex ideas into clear, visually compelling narratives through executive presentations, communication systems, brand storytelling, and strategic visual design.

My background combines UX/UI design, brand communication, creative strategy, and narrative thinking — allowing me to bridge business goals, audience psychology, and high-impact visual communication.

Senior Presentation Designer and Brand Communication Strategist with 9+ years of experience working across startups, agencies, consulting, and international brands including Bvlgari, Lampoo, H-Farm, and innovation-focused companies in tech and digital transformation.

I specialize in executive presentations, visual storytelling, communication systems, and strategic narrative design — helping brands and leadership teams transform complex ideas into clear, impactful communication.

Senior Presentation Designer, Brand Communication Strategist, and Creative Director with 9+ years of experience across startups, agencies, consulting, and international brands including Bvlgari, Gucci, Loro Piana, Adidas, Vodafone, H-Farm, Lampoo, and Autotorino.

My work sits at the intersection of executive communication, visual storytelling, brand strategy, and digital experience design. I specialize in transforming complex ideas, technical systems, and business narratives into clear, impactful communication across presentations, campaigns, communication systems, and digital touchpoints.

Over the years, I’ve led brand storytelling, presentation design, and strategic communication initiatives for luxury, retail, tech, and innovation-focused companies — collaborating closely with marketing teams, founders, stakeholders, and cross-functional product environments.

Alongside client work, I founded Wazleft, an independent editorial and cultural research project focused on contemporary culture, aesthetics, consumer behavior, and brand communication. This research-driven approach strongly informs my creative direction, narrative thinking, and strategic framing work today.

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Language

English
Fluent
Italian
Fluent

Work Experience

Senior Presentation Designer & Brand Communication Strategist at Freelance / Self-Employed
May 8, 2026 - Present
Designed executive presentations, pitch decks, communication systems, and strategic visual storytelling projects for startups, agencies, consultants, and international brands. Worked across brand communication, presentation design, UX/UI, digital experiences, and founder positioning — translating complex ideas into clear, high-impact visual narratives.
Senior UX/UI Designer & Art Director at H-Farm industry
June 1, 2017 - Present
Worked on digital products, brand communication, and visual storytelling projects for international clients including Bvlgari and innovation-focused companies. Collaborated with multidisciplinary teams across strategy, design, and communication to deliver high-end digital experiences and executive-facing presentations.
Senior UX/UI Designer & Art Director at exsite communications - Dublin
September 1, 2014 - June 1, 2017
Art Direction & Visual Concepting – Definition of brand storytelling, guidelines, and visual concepts. Brand Identity & Digital Aesthetics – Creation and application of digital-first visual identities. Presentation & Stakeholder Management – Effective communication of creative concepts and strategies.

Education

MA (Hons) in Advertising & Communication at University of Urbino
October 1, 2011 - July 1, 2014
BA in Communication at Alma Mater Studiorum - University of Bologna
May 8, 2026 - July 1, 2011

Qualifications

UX Research Masterclass — Talent Garden / Unguess
January 1, 2024 - May 1, 2024
AI & Prompt Design for Creative Workflows
May 1, 2025 - July 1, 2025
Advanced Presentation Design & Visual Storytelling
February 1, 2024 - March 1, 2024

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
    paper Federico Salvatore — Strategic Communication, Presentation Design & Product Systems

    Senior multidisciplinary designer with 10+ years of experience across executive communication, presentation storytelling, UX/UI systems, brand strategy, and product design.

    Worked across startups, consulting, luxury, fashion, media, e-commerce, and technology environments, helping brands translate complex ideas into clear visual narratives, scalable systems, and high-impact communication assets.

    Portfolio includes:
    • Executive keynote & strategic presentations
    • Brand storytelling systems
    • Product & UX architecture
    • Conversion-focused digital experiences
    • Multi-actor platform design
    • Creative direction & campaign systems

    Selected experience includes work across luxury resale, programmatic media, e-commerce, executive communication, and innovation-driven environments.

    Portfolio PDF:
    https://www.twine.net/signin

    paper Executive Keynote Design — The African Century

    Designed a keynote presentation exploring Africa’s emerging role as a global talent, technology, and infrastructure powerhouse for an international leadership audience.

    The project focused on translating complex geopolitical, demographic, and technological trends into a cinematic executive narrative designed for CEOs, investors, and policymakers.

    I developed the full narrative structure, visual system, information hierarchy, and presentation design from scratch, using a TED-style storytelling approach rather than a traditional corporate deck. The presentation combined data storytelling, strategic messaging, editorial pacing, and high-impact visual metaphors to shift the audience’s perception of Africa from aid recipient to strategic global partner.

    The visual direction was intentionally built around large-scale keynote communication principles: minimal text density, emotionally charged imagery, dramatic typography, and clear narrative progression optimized for live stage delivery.

    View Presentation Deck:
    https://www.twine.net/signin

    Tools used: PowerPoint, Figma, Canva, Photoshop, AI-assisted visual exploration.