Hi, I’m a multidisciplinary graphic designer and creative director who loves turning ideas into visual narratives. I’ve led branding, packaging, book covers, and experiential graphics for clients in F&B, fashion, tech, and lifestyle, delivering cohesive identities across digital and print. I thrive in collaborative environments and enjoy shaping brands and experiences that people remember. As a freelance remote designer and former teaching assistant at ArtCenter College of Design, I mentor students, explore interactive installations and projection mapping, and create social media content and signage that reinforce a brand’s story. I’m passionate about education, design literacy, and cross-cultural communication, and I enjoy bringing diverse perspectives into every project.

feimaidesign

Hi, I’m a multidisciplinary graphic designer and creative director who loves turning ideas into visual narratives. I’ve led branding, packaging, book covers, and experiential graphics for clients in F&B, fashion, tech, and lifestyle, delivering cohesive identities across digital and print. I thrive in collaborative environments and enjoy shaping brands and experiences that people remember. As a freelance remote designer and former teaching assistant at ArtCenter College of Design, I mentor students, explore interactive installations and projection mapping, and create social media content and signage that reinforce a brand’s story. I’m passionate about education, design literacy, and cross-cultural communication, and I enjoy bringing diverse perspectives into every project.

Available to hire

Hi, I’m a multidisciplinary graphic designer and creative director who loves turning ideas into visual narratives. I’ve led branding, packaging, book covers, and experiential graphics for clients in F&B, fashion, tech, and lifestyle, delivering cohesive identities across digital and print. I thrive in collaborative environments and enjoy shaping brands and experiences that people remember.

As a freelance remote designer and former teaching assistant at ArtCenter College of Design, I mentor students, explore interactive installations and projection mapping, and create social media content and signage that reinforce a brand’s story. I’m passionate about education, design literacy, and cross-cultural communication, and I enjoy bringing diverse perspectives into every project.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Craft Studio Assistant at TuTugether
May 1, 2025 - Present
Provide guest support at a craft experience studio by introducing tufting, pouring art, and decoden workshops, demonstrating the use of tools, and offering guidance on color choices and creative techniques. Handle finishing services such as trimming and fine trimming rugs, packaging pouring art, and organizing delicate decoden materials. Maintain daily studio operations, including restocking, cleaning, and preparing for events and private parties while serving as host. Contribute design expertise by creating visual content for social media, signage, and promotional materials to strengthen the studio’s brand identity.
Graphic Designer & Creative Director at Freelance Remote
June 1, 2024 - Present
Led multidisciplinary design projects across F&B, fashion, tech, and lifestyle, creating brand identities, logos, and guidelines while delivering applications from websites and packaging to apparel. Produced visual assets including book and album covers, VJ loops, environmental graphics, signage, and hospitality installations. Oversaw the full creative process from concept to production to ensure consistency and quality, while also providing portfolio coaching focused on visual storytelling and presentation.
Teaching Assistant at ArtCenter College of Design
October 1, 2020 - Present
Assisted Ivan Cruz with his Mediatecture course. Worked with students to create interactive installations using different materials as extensions to their other projects. Tutored students in MadMapper and other projecting software.
Graphic Design Intern at R EDOG Studio
May 1, 2020 - October 2, 2025
Collaborated with the design team on Chinese Merchants Bank festive promotion visuals, enhancing awareness of the brand. Worked closely with the creative director on the studio’s marketing blog cover design templates, improving the efficiency and marketing sequence of the design. Helped to launch the studio's own physical phone case store, including designing promotional posters and phone case graphics.

Education

Bachelor of Fine Arts - Graphic Design at ArtCenter College Of Design
September 3, 2019 - May 27, 2024
Bachelor of Fine Arts in Graphic Design at ArtCenter College of Design
September 1, 2019 - April 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education