Senior marketing leader with over 8 years of experience driving e-commerce strategy and marketing analytics for both global brands and SMBs. Skilled at transforming data insights and AI-powered tools into creative campaigns that boost engagement and conversions. Proven track record leading cross-functional teams to deliver consistent, high-quality output across digital channels. Passionate about shaping brand vision and continuously improving performance through testing and iteration.

Felicitas Baca

Senior marketing leader with over 8 years of experience driving e-commerce strategy and marketing analytics for both global brands and SMBs. Skilled at transforming data insights and AI-powered tools into creative campaigns that boost engagement and conversions. Proven track record leading cross-functional teams to deliver consistent, high-quality output across digital channels. Passionate about shaping brand vision and continuously improving performance through testing and iteration.

Available to hire

Senior marketing leader with over 8 years of experience driving e-commerce strategy and marketing analytics for both global brands
and SMBs. Skilled at transforming data insights and AI-powered tools into creative campaigns that boost engagement and conversions.
Proven track record leading cross-functional teams to deliver consistent, high-quality output across digital channels. Passionate about
shaping brand vision and continuously improving performance through testing and iteration.

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