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I am a seasoned writer and marketer with nearly a decade of experience in social media management, integrated marketing, and copywriting. I specialize in helping small businesses and non-profits elevate their brands through creative campaigns, strategic advertising, and compelling storytelling.…

Felicia Gordon

Social Media Manager, Copywriter, Project Manager, +5

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I am a seasoned writer and marketer with nearly a decade of experience in social media management, integrated marketing, and copywriting. I specialize in helping small businesses and non-profits elevate their brands through creative campaigns, strategic advertising, and compelling storytelling.…

Available to hire

I am a seasoned writer and marketer with nearly a decade of experience in social media management, integrated marketing, and copywriting. I specialize in helping small businesses and non-profits elevate their brands through creative campaigns, strategic advertising, and compelling storytelling.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Manager at High Museum of Art

January 1, 2018 - December 31, 2019

Oversees strategy for social media and digital efforts, including paid and organic social, day-to-day posting, and overall content planning. Develops and launches social media influencer program with 12 campaigns and 75+ posts in its first year. Manages museum email communications for an 180,000+ email database. Writes copy for ads, radio spots, social media, and email blasts. Manages media planning and marketing promotions for over $1.3 million budget annually. Shapes marketing strategy for blockbuster Infinity Mirrors exhibition.

Digital Marketing Specialist at High Museum of Art

January 1, 2015 - December 31, 2018

Increased social media following by 27% (50k followers) in one year. Developed email marketing strategy, wrote copy, and deployed all marketing emails. Created new unified email marketing strategy across all museum departments for brand consistency and maximum click-through rate. Updated website events through WordPress.

Marketing Coordinator at High Museum of Art

December 30, 2012 - December 29, 2014

Developed promotional strategies and plans for all exhibits (approximately 15 per year). Coordinated between an agency and internal creative services team for all out-of-home, print, and digital advertisements. Established new partnerships to increase brand awareness and Museum tickets sales. Managed marketing events and teams at local events and festivals around Atlanta.

Marketing Consultant at Self-employed

January 31, 2020 - Present

Copywriting for emails, social media, website Project management, including video production and editorial calendar for social media campaigns Social media account management Wordpress website updating Email list management and scheduling