Hi, I'm Felicia — a data analyst and digital marketer who helps businesses make sense of their data and turn it into decisions they can act on. I'm currently completing a Master of Business Information Systems at the University of Canterbury, New Zealand, and I hold a Bachelor of Business (Hons) in Digital Marketing & Analytics, where I graduated with Dean's List recognition and a SAS specialisation in Digital Marketing and Data Analytics. What I do best: • Data analysis & cleaning — I've cleansed and analysed transaction data for 470 merchants using PostgreSQL and DBeaver, and worked with datasets of 200,000+ data points while keeping accuracy high. • Dashboards & reporting — I build clear visualisations and plain-language reports in Power BI, Tableau, Looker and Excel, so non-technical stakeholders can actually use them. My reports have supported decision-making at senior and government level. • Sentiment & social listening — I've run sentiment analysis on social media conversations to show how audiences really respond to a brand or campaign. • Digital marketing & campaigns — I've managed Facebook Ads campaigns, conducted market and competitor research, and qualified over 2,500 leads to improve conversion quality. • Content & social media growth — I grew an Instagram account to 46.7K followers organically and run my own online retail business, so I understand content that actually converts. Tools I work with: PostgreSQL, SQLite, DBeaver, Power BI, Tableau, Looker, advanced Excel, Google Workspace, SAS, RStudio, web scraping, Digimind, Facebook Ads Manager, Canva and Adobe Illustrator. What I enjoy working on: data cleaning and analysis projects, dashboard and reporting builds, market and competitor research, sentiment analysis, and social media or campaign performance reviews. I especially like projects where messy data needs to become something clear and useful. I speak Indonesian (native), English (professional), and conversational Mandarin and Malay, and I've lived and worked across Indonesia, Malaysia and New Zealand — so I'm comfortable working with clients across different markets and time zones. I'm detail-oriented, communicate clearly, and I'll always tell you honestly what the data does and doesn't show. If you'd like to talk through your project, feel free to message me — I'd be glad to help.…Hi, I'm Felicia — a data analyst and digital marketer who helps businesses make sense of their data and turn it into decisions they can act on. I'm currently completing a Master of Business Information Systems at the University of Canterbury, New Zealand, and I hold a Bachelor of Business (Hons) in Digital Marketing & Analytics, where I graduated with Dean's List recognition and a SAS specialisation in Digital Marketing and Data Analytics. What I do best: • Data analysis & cleaning — I've cleansed and analysed transaction data for 470 merchants using PostgreSQL and DBeaver, and worked with datasets of 200,000+ data points while keeping accuracy high. • Dashboards & reporting — I build clear visualisations and plain-language reports in Power BI, Tableau, Looker and Excel, so non-technical stakeholders can actually use them. My reports have supported decision-making at senior and government level. • Sentiment & social listening — I've run sentiment analysis on social media conversations to show how audiences really respond to a brand or campaign. • Digital marketing & campaigns — I've managed Facebook Ads campaigns, conducted market and competitor research, and qualified over 2,500 leads to improve conversion quality. • Content & social media growth — I grew an Instagram account to 46.7K followers organically and run my own online retail business, so I understand content that actually converts. Tools I work with: PostgreSQL, SQLite, DBeaver, Power BI, Tableau, Looker, advanced Excel, Google Workspace, SAS, RStudio, web scraping, Digimind, Facebook Ads Manager, Canva and Adobe Illustrator. What I enjoy working on: data cleaning and analysis projects, dashboard and reporting builds, market and competitor research, sentiment analysis, and social media or campaign performance reviews. I especially like projects where messy data needs to become something clear and useful. I speak Indonesian (native), English (professional), and conversational Mandarin and Malay, and I've lived and worked across Indonesia, Malaysia and New Zealand — so I'm comfortable working with clients across different markets and time zones. I'm detail-oriented, communicate clearly, and I'll always tell you honestly what the data does and doesn't show. If you'd like to talk through your project, feel free to message me — I'd be glad to help.WWWW…