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I’m a results-driven SEO strategist who loves turning data into actionable plans that boost visibility, traffic, and conversions. Over the past decade, I’ve partnered with clients across industries to build structured, content-driven SEO programs that align with how audiences search on Google and AI-powered platforms. I excel at marrying technical SEO with content strategy, site architecture, and cross-functional collaboration to deliver measurable growth. When I’m not optimizing websites, I mentor teams and translate complex analytics into clear roadmaps that drive sustainable success.…I’m a results-driven SEO strategist who loves turning data into actionable plans that boost visibility, traffic, and conversions. Over the past decade, I’ve partnered with clients across industries to build structured, content-driven SEO programs that align with how audiences search on Google and AI-powered platforms. I excel at marrying technical SEO with content strategy, site architecture, and cross-functional collaboration to deliver measurable growth. When I’m not optimizing websites, I mentor teams and translate complex analytics into clear roadmaps that drive sustainable success.

Felicity Nava

SEO Expert, Digital Marketer, Content Strategist, +2

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I’m a results-driven SEO strategist who loves turning data into actionable plans that boost visibility, traffic, and conversions. Over the past decade, I’ve partnered with clients across industries to build structured, content-driven SEO programs that align with how audiences search on Google and AI-powered platforms. I excel at marrying technical SEO with content strategy, site architecture, and cross-functional collaboration to deliver measurable growth. When I’m not optimizing websites, I mentor teams and translate complex analytics into clear roadmaps that drive sustainable success.…I’m a results-driven SEO strategist who loves turning data into actionable plans that boost visibility, traffic, and conversions. Over the past decade, I’ve partnered with clients across industries to build structured, content-driven SEO programs that align with how audiences search on Google and AI-powered platforms. I excel at marrying technical SEO with content strategy, site architecture, and cross-functional collaboration to deliver measurable growth. When I’m not optimizing websites, I mentor teams and translate complex analytics into clear roadmaps that drive sustainable success.

Available to hire

I’m a results-driven SEO strategist who loves turning data into actionable plans that boost visibility, traffic, and conversions. Over the past decade, I’ve partnered with clients across industries to build structured, content-driven SEO programs that align with how audiences search on Google and AI-powered platforms.

I excel at marrying technical SEO with content strategy, site architecture, and cross-functional collaboration to deliver measurable growth. When I’m not optimizing websites, I mentor teams and translate complex analytics into clear roadmaps that drive sustainable success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior SEO Strategist & Project Lead at Razor Rank

January 1, 2023 - Present

Lead multi-client SEO strategy encompassing site structure, content alignment, and long-term organic growth planning. Diagnose and resolve technical SEO gaps—indexing, crawlability, content, and architecture issues—to measurably improve search visibility. Serve as primary client point of contact for strategy, performance reporting, and ongoing optimization roadmaps. Partner with content and development teams to implement high-impact SEO improvements across client websites. Managed full-cycle SEO campaigns for a diverse client portfolio, delivering consistent improvements in organic traffic, rankings, and site performance. Developed data-driven keyword research and content strategies mapped to search intent and business objectives. Optimized site architecture, on-page elements, and internal linking to strengthen visibility and user engagement. Presented performance insights and strategic recommendations in client-facing meetings, building long-term trust.

SEO Strategist & Account Lead at Razor Rank

July 1, 2020 - December 1, 2022

Designed and executed integrated SEO strategies across multiple client accounts, aligning site structure, content plans, and technical enhancements with business goals. Led client communications, performance reporting, and optimization roadmaps to drive sustained organic growth and improved search visibility.

SEO Direct Senior SEO Manager at Razor Rank

January 1, 2018 - May 1, 2020

Directed senior-level SEO activities, including technical audits, content optimization, and strategic roadmap development, to enhance rankings and organic traffic for a portfolio of clients.

SEO Manager at Powerhouse Management

December 1, 2016 - January 1, 2018

Managed multi-client SEO campaigns, focusing on site structure, on-page optimization, and internal linking to improve organic visibility and engagement.

Lead Digital Strategist at SmartTouch Interactive

October 1, 2015 - October 1, 2016

Led digital strategy for client engagements, integrating SEO with content marketing, analytics, and cross-channel initiatives to drive qualified traffic and lead generation.