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Hi, I’m Juan Felipe Varner Velasquez, a bilingual Social Media Strategist and Content Creator based in Bogotá, Colombia. I’ve built an organic community from scratch, growing it to over 100,000 followers and driving millions of views across Instagram and TikTok. I’m skilled at nurturing high-volume communities, managing direct messaging strategies, and turning casual engagement into tangible leads through data-driven insights. I blend creative storytelling with an Industrial Engineering background to optimize engagement workflows, capture user data, and sustain steady profile growth across Instagram, TikTok, and YouTube. I design high-touch community management strategies, actively respond to DMs and comments to boost retention and sentiment, and collaborate with top brands to deliver impact while continuously analyzing metrics to monetize content.…Hi, I’m Juan Felipe Varner Velasquez, a bilingual Social Media Strategist and Content Creator based in Bogotá, Colombia. I’ve built an organic community from scratch, growing it to over 100,000 followers and driving millions of views across Instagram and TikTok. I’m skilled at nurturing high-volume communities, managing direct messaging strategies, and turning casual engagement into tangible leads through data-driven insights. I blend creative storytelling with an Industrial Engineering background to optimize engagement workflows, capture user data, and sustain steady profile growth across Instagram, TikTok, and YouTube. I design high-touch community management strategies, actively respond to DMs and comments to boost retention and sentiment, and collaborate with top brands to deliver impact while continuously analyzing metrics to monetize content.

Juan Felipe Varner Velasquez

Content Creator, Community Manager, Social Media Manager, +3

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Hi, I’m Juan Felipe Varner Velasquez, a bilingual Social Media Strategist and Content Creator based in Bogotá, Colombia. I’ve built an organic community from scratch, growing it to over 100,000 followers and driving millions of views across Instagram and TikTok. I’m skilled at nurturing high-volume communities, managing direct messaging strategies, and turning casual engagement into tangible leads through data-driven insights. I blend creative storytelling with an Industrial Engineering background to optimize engagement workflows, capture user data, and sustain steady profile growth across Instagram, TikTok, and YouTube. I design high-touch community management strategies, actively respond to DMs and comments to boost retention and sentiment, and collaborate with top brands to deliver impact while continuously analyzing metrics to monetize content.…Hi, I’m Juan Felipe Varner Velasquez, a bilingual Social Media Strategist and Content Creator based in Bogotá, Colombia. I’ve built an organic community from scratch, growing it to over 100,000 followers and driving millions of views across Instagram and TikTok. I’m skilled at nurturing high-volume communities, managing direct messaging strategies, and turning casual engagement into tangible leads through data-driven insights. I blend creative storytelling with an Industrial Engineering background to optimize engagement workflows, capture user data, and sustain steady profile growth across Instagram, TikTok, and YouTube. I design high-touch community management strategies, actively respond to DMs and comments to boost retention and sentiment, and collaborate with top brands to deliver impact while continuously analyzing metrics to monetize content.

Available to hire

Hi, I’m Juan Felipe Varner Velasquez, a bilingual Social Media Strategist and Content Creator based in Bogotá, Colombia. I’ve built an organic community from scratch, growing it to over 100,000 followers and driving millions of views across Instagram and TikTok. I’m skilled at nurturing high-volume communities, managing direct messaging strategies, and turning casual engagement into tangible leads through data-driven insights.

I blend creative storytelling with an Industrial Engineering background to optimize engagement workflows, capture user data, and sustain steady profile growth across Instagram, TikTok, and YouTube. I design high-touch community management strategies, actively respond to DMs and comments to boost retention and sentiment, and collaborate with top brands to deliver impact while continuously analyzing metrics to monetize content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Content Creator & Community Lead at Varner.Trip / Varner.Dev (Remote / Hybrid)

January 1, 2019 - Present

Successfully built a personal brand from scratch, managing all aspects of community engagement, content production, and partnership negotiations. Community growth: built and managed a loyal, engaged community of over 100,000 followers across Instagram, TikTok, and YouTube, generating over 10 million total views. Engagement strategy: implemented high-touch community management strategies, actively respond in DMs and comments to foster retention and sentiment, resulting in a highly committed audience. Brand partnerships: managed relationships and deliverables for top-tier global brands including BMW, ASUS, Insta360, Klim, ensuring contractual fulfillment and audience conversion. Analytics & optimization: analyzed platform metrics to optimize content formats, engagement timing, and monetization strategies, ensuring continuous profile growth. Event production: produced live storytelling events and Q&As to drive real-time interaction and deepen community connection.

Operations Manager at N42 Gaming

January 1, 2020 - Present

Led technical and community operations for an esports and gaming-streaming organization. Audience engagement: managed engagement optimization and quality control for live broadcasts, ensuring viewer retention during high-pressure events. Talent coordination: coordinated workflows between casters, hosts, and production teams to ensure seamless delivery of content to the community. Workflow efficiency: developed efficient workflows for live events, managing scene scheduling and real-time interactions to maintain professional standards.

Senior Software Engineer (Data & Analytics Focus) at Ryder Logistics / Double Nin es (Remote)

January 1, 2021 - December 31, 2024

Leveraged technical expertise to build tools that track user behavior and improve operational efficiency. User Behavior Analytics: built operational dashboards and analytics modules to track user behavior, providing the technical foundation necessary for data-driven social media strategies. Process Automation: utilized engineering principles to automate processes and improve system performance, a skill transferable to managing high-volume social media data and email lists.

Content Creator & Community Lead at Varner.Trip / Varner.Dev

January 1, 2019 - Present

Built and managed a personal brand from scratch, growing an organic community to 100,000+ followers across Instagram, TikTok, and YouTube. Implemented high-touch engagement strategies, DM workflows, sentiment monitoring, and live storytelling to foster retention and drive ongoing audience growth. Led content production, campaign planning, and partnerships with brand sponsors to monetize and expand reach.

Senior Software Engineer (Data & Analytics Focus) at Ryder Logistics / Double NinEs

January 1, 2021 - January 1, 2024

Led data- and analytics-focused software engineering efforts, building tooling to track usage, improve platform metrics, and support data-driven growth initiatives. Collaborated across teams to translate data into actionable insights that informed social and product strategies for high-volume environments.