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I'm Felipe Araujo Guimaraes, a multilingual content and operations specialist with over 6 years of experience at global tech companies, including TikTok, Accenture, Google and Meta. I've worked across content moderation, policy implementation, data annotation and labeling, and quality assurance, supporting AI training initiatives and writing SOPs, moderation guidelines, and training materials. I'm skilled in vendor performance management, annotation QA, and cross-functional collaboration across LATAM and EMEA. I bring a strong balance of analytical thinking and clear communication, and I’m passionate about improving digital systems through accurate data and thoughtful content.…I'm Felipe Araujo Guimaraes, a multilingual content and operations specialist with over 6 years of experience at global tech companies, including TikTok, Accenture, Google and Meta. I've worked across content moderation, policy implementation, data annotation and labeling, and quality assurance, supporting AI training initiatives and writing SOPs, moderation guidelines, and training materials. I'm skilled in vendor performance management, annotation QA, and cross-functional collaboration across LATAM and EMEA. I bring a strong balance of analytical thinking and clear communication, and I’m passionate about improving digital systems through accurate data and thoughtful content.

Felipe Araujo Guimaraes

Content Producer, Content Creator, QA Engineer, +4

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I'm Felipe Araujo Guimaraes, a multilingual content and operations specialist with over 6 years of experience at global tech companies, including TikTok, Accenture, Google and Meta. I've worked across content moderation, policy implementation, data annotation and labeling, and quality assurance, supporting AI training initiatives and writing SOPs, moderation guidelines, and training materials. I'm skilled in vendor performance management, annotation QA, and cross-functional collaboration across LATAM and EMEA. I bring a strong balance of analytical thinking and clear communication, and I’m passionate about improving digital systems through accurate data and thoughtful content.…I'm Felipe Araujo Guimaraes, a multilingual content and operations specialist with over 6 years of experience at global tech companies, including TikTok, Accenture, Google and Meta. I've worked across content moderation, policy implementation, data annotation and labeling, and quality assurance, supporting AI training initiatives and writing SOPs, moderation guidelines, and training materials. I'm skilled in vendor performance management, annotation QA, and cross-functional collaboration across LATAM and EMEA. I bring a strong balance of analytical thinking and clear communication, and I’m passionate about improving digital systems through accurate data and thoughtful content.

Available to hire

I’m Felipe Araujo Guimaraes, a multilingual content and operations specialist with over 6 years of experience at global tech companies, including TikTok, Accenture, Google and Meta. I’ve worked across content moderation, policy implementation, data annotation and labeling, and quality assurance, supporting AI training initiatives and writing SOPs, moderation guidelines, and training materials.

I’m skilled in vendor performance management, annotation QA, and cross-functional collaboration across LATAM and EMEA. I bring a strong balance of analytical thinking and clear communication, and I’m passionate about improving digital systems through accurate data and thoughtful content.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Quality Assurance Specialist at TikTok

November 1, 2022 - November 12, 2025

Lead BPO vendor teams supporting data labeling for ML initiatives, including content moderation model training; ensured guideline clarity, led calibrations, and monitored QA scores to support model accuracy; collaborated with cross-functional teams to resolve policy ambiguities; contributed to SOPs, training decks, and policy updates; analyzed vendor KPIs to drive throughput and precision; evaluated CVs and conducted interviews; led engagement team and event planning.

Risk Management Specialist at TaskUs

October 31, 2022 - October 31, 2022

Supported EMEA and LATAM clients by identifying fraud patterns, resolving complex escalations, and ensuring proactive account protection; trained and guided new joiners; collaborated cross-functionally to resolve client-facing issues and align fraud detection strategies with client goals; analyzed behavioral data to detect anomalies and contribute to risk reduction; maintained client relationships with policy enforcement, empathy, transparency, and timely resolution of issues; led EMEA Diversity and Inclusion ERG.

Risk Management Specialist at TaskUs

October 1, 2022 - October 1, 2022

Supported EMEA and LATAM clients by identifying fraud patterns in data, resolving complex escalations, and ensuring proactive account protection. Trained and guided new joiners and support teams, improving onboarding consistency and adherence to risk processes. Collaborated cross-functionally with internal teams to resolve client-facing issues and align fraud detection strategies with client goals. Analyzed behavioural data to detect anomalies and trends, contributing to risk reduction and operational performance improvement. Maintained strong client relationships by balancing policy enforcement with empathy, transparency, and timely resolution of issues. Led EMEA Diversity and Inclusion ERG, responsible for team structuring, task delegation, and event planning.

Trust & Safety Analyst – Ads & Content Moderation at Accenture

July 31, 2020 - July 31, 2020

Specialised in content moderation and data annotation across English, Portuguese, and Spanish markets, ensuring compliance with platform guidelines; responded to user disputes, providing accurate data labels and ensuring a positive user experience; identified workflow inefficiencies and implemented solutions to enhance data annotation and content review processes; played a key role in training and onboarding new employees.

Trust & Safety Analyst – Ads & Content Moderation at Accenture

July 1, 2020 - July 1, 2020

Specialised in content moderation and data annotation across English, Portuguese, and Spanish markets, ensuring compliance with platform guidelines. Responded to user disputes, providing accurate data labels and ensuring a positive user experience. Identified workflow inefficiencies and implemented solutions to enhance data annotation and content review processes. Played a key role in training and onboarding new employees, maintaining high productivity and adherence to policies.

Advertising Account Manager at Milk Sports Marketing Agency

May 31, 2015 - May 31, 2015

Managed integrated marketing campaigns and events, overseeing end-to-end project delivery and ensuring alignment with business objectives for key clients; led cross-functional teams in Marketing, Customer Support, and Events, coaching and developing talent through regular 1:1s and performance reviews; analysed campaign performance using SEO/SEM and analytics tools, delivering actionable insights and optimisation recommendations; identified new business opportunities, maintaining high client satisfaction (95%) and retention (90%), and consistently drove revenue growth through strategic account management.

Advertising Account Manager at Milk Sports Marketing Agency

May 1, 2015 - May 1, 2015

Managed integrated marketing campaigns and events, overseeing end-to-end project delivery and ensuring alignment with business objectives for key clients. Led cross-functional teams in Marketing, Customer Support, and Events, coaching and developing talent through regular 1:1s and performance reviews. Analyzed campaign performance using SEO/SEM and analytics tools, delivering actionable insights and optimization recommendations to clients. Identified new business opportunities, maintained high client satisfaction and retention, and drove revenue growth through strategic account management.