I'm a journalist and branded content specialist with 25+ years of experience crafting engaging texts and campaigns across strategy and execution. I adapt to the moment, choosing the best format for impact—from long-form articles to social content and video. I was born in Brazil, became a Portuguese citizen in 2021, and I am eligible to work in the EU. Currently based in Lisbon, I collaborate with teams across Europe and Latin America.

Felipe Barbalho Martins

I'm a journalist and branded content specialist with 25+ years of experience crafting engaging texts and campaigns across strategy and execution. I adapt to the moment, choosing the best format for impact—from long-form articles to social content and video. I was born in Brazil, became a Portuguese citizen in 2021, and I am eligible to work in the EU. Currently based in Lisbon, I collaborate with teams across Europe and Latin America.

Available to hire

I’m a journalist and branded content specialist with 25+ years of experience crafting engaging texts and campaigns across strategy and execution. I adapt to the moment, choosing the best format for impact—from long-form articles to social content and video.

I was born in Brazil, became a Portuguese citizen in 2021, and I am eligible to work in the EU. Currently based in Lisbon, I collaborate with teams across Europe and Latin America.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Copywriter at Betsat Brasil
April 1, 2023 - Present
Content creation across social media, video, copywriting, translation and localization; branded content; digital marketing; iGaming and BET campaigns; responsible for strategy-to-execution and adapting formats to moments.
Video Content Producer at OneFootball
March 31, 2023 - September 15, 2025
Produced and edited video content; wrote and translated material; localization; developed branded content; collaborated across Berlin and Lisbon on media/journalism and hard news-related pieces.
Content Editor at Globo
December 31, 2021 - September 15, 2025
Led content creation, writing, editing, translation and localization; team coordination; video and podcast work; SEO optimization; coverage of hard news.
Translator at Editora Grande Área
September 30, 2021 - September 15, 2025
Translation and localization Italian to Brazilian Portuguese for the book La Partita. Il romanzo di Italia-Brasile, Piero Trellini, Mondadori.
Content Manager at Global Sports Network
March 31, 2012 - September 15, 2025
Content management, team coordination and leadership; project management; strategic planning; SEO; media and journalism; hard news.
Content Manager at Grupo A TARDE (Salvador)
May 31, 2011 - September 15, 2025
Content strategy; team leadership; strategic planning; SEO; newspaper and journalism; hard news.
Content Creator at Infoglobo
December 31, 2008 - September 15, 2025
Content creation; writing; editing; video; translation; localization; strategic planning; SEO; media; journalism; hard news.
Content Editor at Globo
May 31, 2006 - September 15, 2025
Content creation; writing; editing; translation; localization; team coordination; strategic planning; SEO; journalism; hard news.
Intern at Globo
September 30, 1999 - September 15, 2025
Writing; event planning.
Corporate Communications Intern at Clube de Regatas do Flamengo
June 30, 1999 - September 15, 2025
Content; writing; editing; corporate communications; journalism.
Copywriter at Betsat Brasil
April 1, 2023 - Present
Content, social media, video, copywriting, translation and localization; branded content; digital marketing; iGaming; BET video content.
Video Content Producer at OneFootball
March 1, 2023 - October 2, 2025
Video content production, writing, editing, translation and localization; media and journalism work; branded content and hard news.
Content Editor at Globo
December 1, 2021 - October 2, 2025
Led content production across platforms; writing, editing, translation, localization; team coordination; video and podcast; SEO; hard news.
Translator at Editora Grande Área
September 1, 2021 - October 2, 2025
Translation and localization Italian to Brazilian Portuguese for La Partita. Il romanzo di Italia-Brasile.
Content Manager at GSN - Global Sports Network
March 1, 2012 - October 2, 2025
Content management; team coordination; team leadership; project management; strategic planning; SEO; media; journalism; hard news.
Content Manager at Grupo A TARDE
May 1, 2011 - October 2, 2025
Content leadership for Salvador unit; team coordination; strategic planning; SEO; newspaper journalism; hard news.
Content Creator at Infoglobo
December 1, 2008 - October 2, 2025
Content creation, writing, editing, video, translation, localization; strategic planning; SEO for media outlets.
Content Editor at Globo
May 1, 2006 - October 2, 2025
Content leadership: writing, editing, translation, localization; team coordination; strategic planning; SEO; journalism; hard news.
Intern at Globo
September 1, 1999 - October 2, 2025
Writing and event planning; supporting newsroom activities.
Corporate Communications Intern at Clube de Regatas do Flamengo
June 1, 1999 - October 2, 2025
Content creation, writing, editing; corporate communications; journalism.

Education

Bachelor's Degree in COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS at Federal University of Rio de Janeiro - Brazil
January 1, 1995 - January 1, 1999
Bachelor's Degree in Communication, Journalism, and Related Programs at Federal University of Rio de Janeiro - Brazil
January 1, 1995 - January 1, 1999

Qualifications

IELTS (International English Testing System)
January 1, 2003 - September 15, 2025
The Oxford Examination in English as a Foreign Language
January 1, 1997 - September 15, 2025
IELTS (International English Testing System)
January 1, 2003 - October 2, 2025
The Oxford Examination in English as a Foreign Language
January 1, 1997 - October 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Education