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I’m Felipe Guedes, a digital designer who loves turning brand ideas into engaging web and interactive experiences. I specialise in branding, UI/UX, and creative technology—using design systems, interactive solutions, and modern web practices to deliver client-ready work that performs. Across roles at Rakuten Advertising and UTS College, I’ve led scalable design processes, mentored teams, and collaborated cross-functionally to improve quality and efficiency. I’m also experienced in producing campaign assets across channels (including animation and eDMs), always with a focus on optimising the customer experience and bringing thoughtful creative concepts to life.…I’m Felipe Guedes, a digital designer who loves turning brand ideas into engaging web and interactive experiences. I specialise in branding, UI/UX, and creative technology—using design systems, interactive solutions, and modern web practices to deliver client-ready work that performs. Across roles at Rakuten Advertising and UTS College, I’ve led scalable design processes, mentored teams, and collaborated cross-functionally to improve quality and efficiency. I’m also experienced in producing campaign assets across channels (including animation and eDMs), always with a focus on optimising the customer experience and bringing thoughtful creative concepts to life.

Felipe Guedes

Web Developer, Brand Designer, UI Designer, +4

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I’m Felipe Guedes, a digital designer who loves turning brand ideas into engaging web and interactive experiences. I specialise in branding, UI/UX, and creative technology—using design systems, interactive solutions, and modern web practices to deliver client-ready work that performs. Across roles at Rakuten Advertising and UTS College, I’ve led scalable design processes, mentored teams, and collaborated cross-functionally to improve quality and efficiency. I’m also experienced in producing campaign assets across channels (including animation and eDMs), always with a focus on optimising the customer experience and bringing thoughtful creative concepts to life.…I’m Felipe Guedes, a digital designer who loves turning brand ideas into engaging web and interactive experiences. I specialise in branding, UI/UX, and creative technology—using design systems, interactive solutions, and modern web practices to deliver client-ready work that performs. Across roles at Rakuten Advertising and UTS College, I’ve led scalable design processes, mentored teams, and collaborated cross-functionally to improve quality and efficiency. I’m also experienced in producing campaign assets across channels (including animation and eDMs), always with a focus on optimising the customer experience and bringing thoughtful creative concepts to life.

Available to hire

I’m Felipe Guedes, a digital designer who loves turning brand ideas into engaging web and interactive experiences. I specialise in branding, UI/UX, and creative technology—using design systems, interactive solutions, and modern web practices to deliver client-ready work that performs.

Across roles at Rakuten Advertising and UTS College, I’ve led scalable design processes, mentored teams, and collaborated cross-functionally to improve quality and efficiency. I’m also experienced in producing campaign assets across channels (including animation and eDMs), always with a focus on optimising the customer experience and bringing thoughtful creative concepts to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Portuguese

Fluent

Work Experience

Senior Creative Technology Developer at Rakuten Advertising

January 1, 2022 - January 1, 2025

Spearheaded creative strategies and scalable design processes to deliver high-performing, client-branded advertising solutions. Mentored team members while collaborating with multiple departments to raise design quality, improve operational efficiency, and support additional client investment. Delivered impactful client-tailored campaigns using advanced design tools and web technologies, and contributed to improved campaign performance through streamlined workflows and strategic cross-department support.

Senior Digital Designer at UTS College

January 1, 2016 - April 1, 2022

Created digital design assets including web content, graphics, video, and animations to maintain consistent branding across multiple channels, including international campaigns under the UTS Masterbrand. Partnered with marketing teams to design and deliver digital campaigns aligned to strategic goals and brand guidelines. Streamlined design workflows to improve efficiency for web and visual asset production and helped grow brand presence by increasing engagement through audience-resonant digital campaigns.

Freelance UI and Digital Designer at Freelance

January 1, 2015 - January 1, 2016

Designed and maintained eDMs for marketing campaigns with consistent branding and messaging across digital platforms. Created animated and static digital banners using HTML5 and supported legacy workflows (Flash and Photoshop) to achieve strong performance and visual appeal. Delivered high-quality assets under tight deadlines and improved engagement through optimisation for multiple digital platforms.

Freelance UI and Digital Designer at SBS Australia, Fairfax Media, BMF Australia, Cadre – Nativas

January 1, 2015 - January 1, 2016

Designed and maintained eDMs for marketing campaigns, ensuring consistent branding and messaging across digital platforms. Created animated and static digital banners leveraging HTML5, Flash, and Photoshop for performance and visual impact. Delivered high-quality assets under tight deadlines and improved user engagement by optimising design elements for different digital platforms to strengthen overall user experience.

Founder at Keenlo

January 1, 2014 - January 1, 2015

Founded and operated Keenlo, working on early-stage design and development activities to support product goals.

Founder at Quotify – Sensis Group

January 1, 2014 - January 1, 2015

Built and led early-stage work as founder (company and responsibilities referenced in the resume entry). Focused on product and user-facing design/experience as part of the startup context.

Front end, UX/UI at Quotify (Sensis Group)

January 1, 2012 - January 1, 2014

Worked as a front-end and UX/UI contributor, supporting user interface design and front-end implementation aligned with product and design needs.

Front end, UX/UI at Quotify – Sensis Group

January 1, 2012 - January 1, 2014

Worked on front-end development and UX/UI design for product and user experience needs during the period listed in the resume.