Felipo Bellotto

Available to hire

I'm a performance-driven marketing leader with over 10 years of experience bridging the gap between high-level strategy and technical execution.

About

I’m a performance-driven marketing leader with over 10 years of experience bridging the gap between high-level strategy and technical execution. I scale brand awareness through integrated digital campaigns, SEO, and user-centric design.

Currently I lead marketing initiatives for DHE Group and manage complex multi-brand portfolios, aligning cross-functional teams to revenue targets and delivering measurable ROI. I’ve led ambassador campaigns (including an AFLW testimonial with Erin Phillips), launched high-ROI Black Friday offers, and driven SEO-driven market expansion to Queensland to build demand before rollout.

  • 11 years' experience
  • Joined March 2026

Languages

  • PortugueseFluent
  • EnglishFluent

Industry experience

  • Retail
  • Professional Services
  • Real Estate & Construction
  • Software & Internet
  • Media & Entertainment

More experts in Adelaide, Australia

Work experience· 4 roles

Marketing Specialist / Digital Marketing Manager · DHE GroupApr 2022 – Present · 4 yrs 8 mos

Led Ambassador Campaign Strategy for Open'N'Shut featuring AFLW star Erin Phillips, producing video and photo assets to generate high-intent leads. Directed the Black Friday home-improvement offer (36% off + Free Installation) and optimized ad spend for homeowners 35–54. Engineered an SEO-driven market expansion for Queensland (Brisbane & Gold Coast). Achieved a CTR of 1.94% and CPL of A$10.87 for Outdoor Blinds, outperforming industry benchmarks. Coordinated cross-functional efforts with Sales and Product to ensure digital collateral supports revenue targets for high-ticket residential products.

Graphic & Web Design Specialist · Sole TraderAug 2018 – Apr 2022 · 3 yrs 9 mos

Managed full-service branding and digital presence for key clients across NSW and SA, including All Ranks and Boylen. Delivered end-to-end branding, UI design, front-end development, and technical SEO implementations.

Designer, Developer & SEO Officer · All RanksJan 2017 – Jun 2018 · 1 yr 6 mos

Directed in-house design and front-end development, creating custom GUI and navigation elements to improve usability. Leveraged SEO data to drive targeted content across Instagram and Facebook, boosting engagement and organic reach.

UI Designer · Weber Shandwick & Sapient AG2Dec 2013 – Dec 2015 · 2 yrs 1 mo

Certifications and awards

Advanced Diploma of Marketing and Communication2022 – 2024
Diploma of Social Media Marketing2021 – 2022
Bachelor’s Degree in Social Communication & Marketing2008 – 2011
SEO – Search Engine Optimisation2022

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