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I'm a performance-driven marketing leader with over 10 years of experience bridging the gap between high-level strategy and technical execution. I scale brand awareness through integrated digital campaigns, SEO, and user-centric design. Currently I lead marketing initiatives for DHE Group and manage complex multi-brand portfolios, aligning cross-functional teams to revenue targets and delivering measurable ROI. I’ve led ambassador campaigns (including an AFLW testimonial with Erin Phillips), launched high-ROI Black Friday offers, and driven SEO-driven market expansion to Queensland to build demand before rollout.…I'm a performance-driven marketing leader with over 10 years of experience bridging the gap between high-level strategy and technical execution. I scale brand awareness through integrated digital campaigns, SEO, and user-centric design. Currently I lead marketing initiatives for DHE Group and manage complex multi-brand portfolios, aligning cross-functional teams to revenue targets and delivering measurable ROI. I’ve led ambassador campaigns (including an AFLW testimonial with Erin Phillips), launched high-ROI Black Friday offers, and driven SEO-driven market expansion to Queensland to build demand before rollout.

Felipo Bellotto

Brand Strategist, Marketing Strategist, UI Designer, +2

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I'm a performance-driven marketing leader with over 10 years of experience bridging the gap between high-level strategy and technical execution. I scale brand awareness through integrated digital campaigns, SEO, and user-centric design. Currently I lead marketing initiatives for DHE Group and manage complex multi-brand portfolios, aligning cross-functional teams to revenue targets and delivering measurable ROI. I’ve led ambassador campaigns (including an AFLW testimonial with Erin Phillips), launched high-ROI Black Friday offers, and driven SEO-driven market expansion to Queensland to build demand before rollout.…I'm a performance-driven marketing leader with over 10 years of experience bridging the gap between high-level strategy and technical execution. I scale brand awareness through integrated digital campaigns, SEO, and user-centric design. Currently I lead marketing initiatives for DHE Group and manage complex multi-brand portfolios, aligning cross-functional teams to revenue targets and delivering measurable ROI. I’ve led ambassador campaigns (including an AFLW testimonial with Erin Phillips), launched high-ROI Black Friday offers, and driven SEO-driven market expansion to Queensland to build demand before rollout.

Available to hire

I’m a performance-driven marketing leader with over 10 years of experience bridging the gap between high-level strategy and technical execution. I scale brand awareness through integrated digital campaigns, SEO, and user-centric design.

Currently I lead marketing initiatives for DHE Group and manage complex multi-brand portfolios, aligning cross-functional teams to revenue targets and delivering measurable ROI. I’ve led ambassador campaigns (including an AFLW testimonial with Erin Phillips), launched high-ROI Black Friday offers, and driven SEO-driven market expansion to Queensland to build demand before rollout.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Marketing Specialist / Digital Marketing Manager at DHE Group

April 1, 2022 - Present

Led Ambassador Campaign Strategy for Open'N'Shut featuring AFLW star Erin Phillips, producing video and photo assets to generate high-intent leads. Directed the Black Friday home-improvement offer (36% off + Free Installation) and optimized ad spend for homeowners 35–54. Engineered an SEO-driven market expansion for Queensland (Brisbane & Gold Coast). Achieved a CTR of 1.94% and CPL of A$10.87 for Outdoor Blinds, outperforming industry benchmarks. Coordinated cross-functional efforts with Sales and Product to ensure digital collateral supports revenue targets for high-ticket residential products.

Graphic & Web Design Specialist at Sole Trader

August 1, 2018 - April 1, 2022

Managed full-service branding and digital presence for key clients across NSW and SA, including All Ranks and Boylen. Delivered end-to-end branding, UI design, front-end development, and technical SEO implementations.

Designer, Developer & SEO Officer at All Ranks

January 1, 2017 - June 1, 2018

Directed in-house design and front-end development, creating custom GUI and navigation elements to improve usability. Leveraged SEO data to drive targeted content across Instagram and Facebook, boosting engagement and organic reach.

UI Designer at Weber Shandwick & Sapient AG2

December 1, 2013 - December 1, 2015

Created high-fidelity wireframes, prototypes, and user flows to streamline website functionality for major accounts. Delivered on-brand creative solutions for global clients in adherence to style guides and standards.