Fel Utama
Hi, I’m Fel — a visual designer, dancer, and multidisciplinary creative with a background in marketing and storytelling.
About
Hi, I’m Fel — a visual designer, dancer, and multidisciplinary creative with a background in marketing and storytelling. Since 2017, I’ve led and delivered work across product experiences, brand systems, campaigns, motion, and physical design. I create with clarity and intention, drawn to projects that protect the message, honor the audience, and leave a lasting impact. Beyond work, I build communities. I’ve contributed to 9+ products and subsidiaries, led design direction, and collaborated with international teams to grow talents and brands.
- 8 years' experience
- Joined October 2024
Languages
- MalayAdvanced
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
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Work experience· 6 roles
Led a growing team for 9+ digital products, subsidiaries, key international client projects, with end-to-end design direction; UX/UI, Web, Motion, Video. Primary focus in Figma.
Crafted pitch-winning concepts and fresh design ideas across industries; led design — branding, packaging, and product visuals.
Developed key design concepts and visuals for product launches and a global urology patient community on Facebook, 'Worst Pain Ever', reaching 21M over 12 months.
Education
Certifications and awards
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