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I’m Ferial Rianto, a design lead with 9 years of experience shaping visual concepts across digital channels and beyond. I started my career as a lettering artist, and I’ve grown into creative design and art direction—building campaign ideas and promotions, strengthening branding systems, and supporting production with photography and complete design deliverables. In my recent roles, I’ve led teams of designers and owned end-to-end creative direction for major retail and consumer finance projects, from key visuals and POSM rollout to packaging-ready artwork. I enjoy moving fast inside brand guidelines, turning strategies into story-led concepts, and using performance signals like CTR and unique visitors to continuously refresh and improve creative outcomes.…I’m Ferial Rianto, a design lead with 9 years of experience shaping visual concepts across digital channels and beyond. I started my career as a lettering artist, and I’ve grown into creative design and art direction—building campaign ideas and promotions, strengthening branding systems, and supporting production with photography and complete design deliverables. In my recent roles, I’ve led teams of designers and owned end-to-end creative direction for major retail and consumer finance projects, from key visuals and POSM rollout to packaging-ready artwork. I enjoy moving fast inside brand guidelines, turning strategies into story-led concepts, and using performance signals like CTR and unique visitors to continuously refresh and improve creative outcomes.

Ferial Rianto

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I’m Ferial Rianto, a design lead with 9 years of experience shaping visual concepts across digital channels and beyond. I started my career as a lettering artist, and I’ve grown into creative design and art direction—building campaign ideas and promotions, strengthening branding systems, and supporting production with photography and complete design deliverables. In my recent roles, I’ve led teams of designers and owned end-to-end creative direction for major retail and consumer finance projects, from key visuals and POSM rollout to packaging-ready artwork. I enjoy moving fast inside brand guidelines, turning strategies into story-led concepts, and using performance signals like CTR and unique visitors to continuously refresh and improve creative outcomes.…I’m Ferial Rianto, a design lead with 9 years of experience shaping visual concepts across digital channels and beyond. I started my career as a lettering artist, and I’ve grown into creative design and art direction—building campaign ideas and promotions, strengthening branding systems, and supporting production with photography and complete design deliverables. In my recent roles, I’ve led teams of designers and owned end-to-end creative direction for major retail and consumer finance projects, from key visuals and POSM rollout to packaging-ready artwork. I enjoy moving fast inside brand guidelines, turning strategies into story-led concepts, and using performance signals like CTR and unique visitors to continuously refresh and improve creative outcomes.

Available to hire

I’m Ferial Rianto, a design lead with 9 years of experience shaping visual concepts across digital channels and beyond. I started my career as a lettering artist, and I’ve grown into creative design and art direction—building campaign ideas and promotions, strengthening branding systems, and supporting production with photography and complete design deliverables.

In my recent roles, I’ve led teams of designers and owned end-to-end creative direction for major retail and consumer finance projects, from key visuals and POSM rollout to packaging-ready artwork. I enjoy moving fast inside brand guidelines, turning strategies into story-led concepts, and using performance signals like CTR and unique visitors to continuously refresh and improve creative outcomes.