Hi, I’m Feri Wiliandi Pradana, a Creative Lead, Graphic Designer, and AI Design Specialist with over 10 years of experience shaping branding and marketing campaigns for real estate. I lead creative teams to craft visually compelling brand stories that resonate across digital, print, and out-of-home channels. I enjoy blending traditional design craft with AI-powered tooling to boost production efficiency, consistently delivering high-impact assets and persuasive presentations while maintaining brand integrity and a friendly, collaborative approach.…

Feri Wiliandi Pradana

Hi, I’m Feri Wiliandi Pradana, a Creative Lead, Graphic Designer, and AI Design Specialist with over 10 years of experience shaping branding and marketing campaigns for real estate. I lead creative teams to craft visually compelling brand stories that resonate across digital, print, and out-of-home channels. I enjoy blending traditional design craft with AI-powered tooling to boost production efficiency, consistently delivering high-impact assets and persuasive presentations while maintaining brand integrity and a friendly, collaborative approach.…

Available to hire

Hi, I’m Feri Wiliandi Pradana, a Creative Lead, Graphic Designer, and AI Design Specialist with over 10 years of experience shaping branding and marketing campaigns for real estate. I lead creative teams to craft visually compelling brand stories that resonate across digital, print, and out-of-home channels.

I enjoy blending traditional design craft with AI-powered tooling to boost production efficiency, consistently delivering high-impact assets and persuasive presentations while maintaining brand integrity and a friendly, collaborative approach.

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Language

English
Intermediate
Indonesian
Advanced

Work Experience

Senior Graphic Designer at Agung Podomoro Land
August 1, 2020 - July 1, 2025
Developed visual concepts for 10+ property marketing campaigns per year; designed 200+ promotional assets annually across digital ads, OOH, and print materials; collaborated with marketing to execute launch campaigns; created sales kits and marketing decks to support high-value property transactions and increase brand awareness through visual communication.
Graphic Designer at Harvest City SPV
February 1, 2019 - August 1, 2020
Managed design production, motion graphics, and campaign concepts; developed visual concepts for advertisements and social media; coordinated with external vendors and internal teams; supervised corporate presentation templates to ensure brand consistency for stakeholder meetings.
Senior Graphic Designer at Galuh Mas
November 1, 2015 - February 1, 2019
Designed branding and promotional materials; developed visual concepts for marketing purposes; created engaging marketing presentation slides and visual aids for promotional events and B2B pitches.
Creative Lead at Avana Living Development
July 1, 2025 - April 1, 2026
Led the creative team in developing branding and visual campaigns; defined visual direction and design strategies for property marketing needs; integrated AI tools into design workflows, reducing asset production time by up to 100%; delivered 150+ assets per quarter across digital and print materials; designed high-impact PowerPoint presentations for boards, investor relations, and property launch pitches.
Freelance Graphic Designer at 99designs
July 1, 2020 - Present
Successfully won 14 design contests and placed runner-up in 27 international contests; completed 4 dedicated 1-to-1 projects and secured 2 repeat clients by delivering high-quality visual identity and client management; created versatile branding materials, logos, and digital graphics tailored to global requirements.

Education

Diploma Degree in Management Information Systems at Bina Sarana Informatika University
January 1, 2008 - January 1, 2012

Qualifications

micro1 AI Vetted Talent Certification – micro1
June 1, 2026 - June 13, 2026

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet
    Billboard for Avana Kartika

    Objective: To position Avana Kartika as a premier “Family Lifestyle Destination” through a high-impact billboard that visually connects the estate’s modern architecture with the emotional aspiration of starting a family.

    Design Strategy:
    The visual approach, leverages a warm, cinematic palette and emotive lifestyle imagery to create a welcoming yet premium atmosphere. To ensure maximum impact and legibility on a large format medium, elegant typography was paired with strategically placed, high-contrast contact information, effectively guiding the viewer’s eye from the emotional hook of the couple directly to the call-to-action for immediate lead generation.

    My Portofolio

    This portfolio showcases a selection of my graphic design works