Hi, I’m Fernanda Bazzani, a UX/UI Designer and Researcher based in Byron Bay, Australia, with 10+ years of experience in visual and content design. I now focus on user-centered digital products, pairing a designer’s eye with real user research and working in Figma across user flows, wireframes, prototyping and usability testing. I bring a background in brand design and Shopify e-commerce, which gives me a practical sense of how people browse, decide and buy. Native Spanish, professional English. Open to remote roles worldwide.…

Fernanda Bazzani

Hi, I’m Fernanda Bazzani, a UX/UI Designer and Researcher based in Byron Bay, Australia, with 10+ years of experience in visual and content design. I now focus on user-centered digital products, pairing a designer’s eye with real user research and working in Figma across user flows, wireframes, prototyping and usability testing. I bring a background in brand design and Shopify e-commerce, which gives me a practical sense of how people browse, decide and buy. Native Spanish, professional English. Open to remote roles worldwide.…

Available to hire

Hi, I’m Fernanda Bazzani, a UX/UI Designer and Researcher based in Byron Bay, Australia, with 10+ years of experience in visual and content design. I now focus on user-centered digital products, pairing a designer’s eye with real user research and working in Figma across user flows, wireframes, prototyping and usability testing. I bring a background in brand design and Shopify e-commerce, which gives me a practical sense of how people browse, decide and buy.

Native Spanish, professional English. Open to remote roles worldwide.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Content Creator & E-Commerce Assistant at UME The Label
February 1, 2023 - March 1, 2025
Created marketing content and visual assets with Adobe Creative Suite and DaVinci Resolve to strengthen brand identity and engagement. Supported Shopify e-commerce operations: product presentation and customer journey improvements. Tracked engagement and performance metrics to optimize content and on-site experience. Contributed to a 25% lift in engagement and a 10–15% sales boost during promotional periods.
Content Creator & eCommerce Specialist at UME The Label
February 1, 2023 - March 31, 2025
Managed an online store using Shopify, gaining hands-on experience in product listings, order processing, and customer engagement. Designed social media strategies that increased online engagement by 25% and contributed to a 10-15% uplift in sales. Produced promotional videos and graphic materials aligned with brand identity, enhancing user experience and click-through rates.
UX/UI & Graphic Designer at Self-employed / Freelance
January 1, 2014 - Present
Freelance UX/UI and graphic design for client and personal projects. Conducted user research, mapped user flows, wireframes and prototyped in Figma. Designed end-to-end experiences, including information architecture and design systems. Created visual identities for fashion and lifestyle brands and managed Shopify store operations (product setup, collections, merchandising and customization). Collaborated with clients across Australia and Latin America, adapting to different time zones and ways of working.
Graphic Designer & Communications Specialist at UPCNS Sección San Juan (Argentina)
January 1, 2011 - April 1, 2022
Created visual identities and digital campaigns across print and social channels. Built multi-platform communications strategies focused on clear, audience-aligned messaging. Led multiple creative projects end-to-end, ensuring timely delivery and consistent quality. Tools included Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing.
Graphic Designer & Communications at UPCN Seccional San Juan
January 1, 2011 - April 30, 2022
Developed branding, logo designs, and digital campaigns, boosting audience engagement and brand recognition. Led creative teams and ensured high-quality project execution within deadlines. Created cross-platform promotional materials, strengthening brand presence and community engagement.

Education

Bachelor of Graphic Design (Honours) at National University of San Juan, Argentina
March 1, 2010 - December 15, 2015
Foundations of Marketing at The Open University, UK (IBA accredited)
June 1, 2016 - May 31, 2017
Certificate in UX/UI Design at Coderhouse
February 1, 2025 - January 1, 2026
Bachelor's Degree in Graphic Design at Facultad de Arquitectura, Urbanismo y Diseño, UNSJ (Argentina)
March 1, 2010 - December 31, 2015
Fundamentals of Marketing at The Open University, UK
June 1, 2016 - May 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods
    app · UX/UI Design Case Study

    Is a mobile app concept I designed end to end as my UX/UI capstone, taking it from research through to a tested, high-fidelity direction.

    My role: UX research, information architecture, user flows, wireframing, UI design, design system and usability testing.

    Process

    • User research and interviews to understand a real, underserved everyday problem
    • Synthesis into insights, personas and problem framing
    • Information architecture and user flows
    • Wireframes through to high-fidelity UI
    • A reusable design system for consistency
    • Usability testing to validate and iterate

    Tools: Figma, Adobe Creative Suite

    The core concept is something I’m developing further, so I keep specific product details light here. Happy to walk through the full case study, decisions and screens in an interview or on request.