Hi! I'm Fernanda, a graphic designer from Chile with a strong focus on editorial design, rebranding, and digital content creation. Over the past years, I've worked as a freelance nomad designer, creating branded visual content and social media graphics for entrepreneurs and small businesses across different industries. My design process always starts with research and strategy,understanding the message and audience first, so every visual isn't just aesthetically strong, but purposeful and aligned with the brand. I specialize in transforming complex information into clear, engaging visuals, from presentations and data visualizations to social media carousels and branded graphics. I'm comfortable working independently in remote settings, managing multiple projects and deadlines, and adapting quickly to different brand guidelines and content goals.

Fernanda Ortiz

Hi! I'm Fernanda, a graphic designer from Chile with a strong focus on editorial design, rebranding, and digital content creation. Over the past years, I've worked as a freelance nomad designer, creating branded visual content and social media graphics for entrepreneurs and small businesses across different industries. My design process always starts with research and strategy,understanding the message and audience first, so every visual isn't just aesthetically strong, but purposeful and aligned with the brand. I specialize in transforming complex information into clear, engaging visuals, from presentations and data visualizations to social media carousels and branded graphics. I'm comfortable working independently in remote settings, managing multiple projects and deadlines, and adapting quickly to different brand guidelines and content goals.

Available to hire

Hi! I’m Fernanda, a graphic designer from Chile with a strong focus on editorial design, rebranding, and digital content creation.

Over the past years, I’ve worked as a freelance nomad designer, creating branded visual content and social media graphics for entrepreneurs and small businesses across different industries. My design process always starts with research and strategy,understanding the message and audience first, so every visual isn’t just aesthetically strong, but purposeful and aligned with the brand.

I specialize in transforming complex information into clear, engaging visuals, from presentations and data visualizations to social media carousels and branded graphics. I’m comfortable working independently in remote settings, managing multiple projects and deadlines, and adapting quickly to different brand guidelines and content goals.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Graphic Designer
February 1, 2022 - Present
Supporting independent brands through their creative process, leading full brand identity and storytelling development. Work includes typography selection and layout design for Reels and social template systems. Also collaborated with hotels to create social media content, including on-site photography and producing custom template packs for their digital platforms. Notable results include increasing Instagram engagement on a Travel To Exist post from 8–19 to 222 comments, boosting interaction and web traffic. Led strategic design for Sol de Noche Clothing, developing an adaptable logo system for consistent brand application across different fabrics and textures.
Customer Experience
September 1, 2020 - October 1, 2025
International customer service experience across multiple hospitality roles in multicultural teams and fast-paced environments across Australia, Costa Rica, Croatia, and Hungary. Strengthened cross-cultural communication, rapid adaptation, and problem-solving under pressure.
Editorial Graphic Designer at Editorial Negro Estudio
January 1, 2019 - September 1, 2019
Designed infographics, corporate presentations, and CAP’s 2018 Sustainability Report (bilingual digital pieces). Also developed environmental signage and graphics for Chilexpress’s new corporate offices, plus additional editorial and photo retouching work for corporate clients.
Graphic Designer Internship at Mega Comunicaciones
August 1, 2018 - May 1, 2019
Internship in the Post-Press Department designing corporate presentations for the launch of Mega Plus’ new visual identity. Supported typography selection and color palette development, and worked on video editing using After Effects.
Graphic Designer Intern at Mega Comunicaciones
August 1, 2018 - May 1, 2019
Internship in the Post-Press Department, designing corporate presentations for the launch of Mega Plus’ new visual identity. Responsibilities included typography selection, color palette development, and video editing using After Effects.

Education

Graphic Design at Diego Portales University
January 1, 2014 - January 1, 2019
Course at BBC Maestro (Paula Scher)
January 1, 2024 - January 1, 2024
Graphic Design at Diego Portales University
January 1, 2014 - January 1, 2019
Graphic Design Course at BBC Maestro Paula Scher
January 1, 2024 - January 1, 2024

Qualifications

Certificate in Photography & Photo Imaging
January 1, 2020 - January 1, 2021
Certificate in Photography & Photo Imaging
January 1, 2020 - August 28, 2026

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services, Other