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Senior Art Director and Graphic Designer with 16 years of experience specializing in high-end editorial design, corporate communications, and visual identity systems. Proven track record delivering complex visual frameworks and flawless print-ready design for global brands and major third-sector organizations, including L'Oréal Luxe, Banco Santander, Carrefour, and Fundación Humana. Known for translating complex strategy into cohesive visual storytelling where copy and design function as a single system. Expert in structuring high-volume publications, managing retail visual deployments (storefronts, large-format graphics), and leading photographic art direction. Highly autonomous hybrid professional with an optimized workflow that integrates Generative AI methodologies to accelerate visual ideation and drastically reduce delivery timelines without sacrificing technical precision. Experienced in international and multi-language production pipelines (fully fluent in Spanish and Portuguese).…Senior Art Director and Graphic Designer with 16 years of experience specializing in high-end editorial design, corporate communications, and visual identity systems. Proven track record delivering complex visual frameworks and flawless print-ready design for global brands and major third-sector organizations, including L'Oréal Luxe, Banco Santander, Carrefour, and Fundación Humana. Known for translating complex strategy into cohesive visual storytelling where copy and design function as a single system. Expert in structuring high-volume publications, managing retail visual deployments (storefronts, large-format graphics), and leading photographic art direction. Highly autonomous hybrid professional with an optimized workflow that integrates Generative AI methodologies to accelerate visual ideation and drastically reduce delivery timelines without sacrificing technical precision. Experienced in international and multi-language production pipelines (fully fluent in Spanish and Portuguese).

Fernanda Rojas Moreira

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Senior Art Director and Graphic Designer with 16 years of experience specializing in high-end editorial design, corporate communications, and visual identity systems. Proven track record delivering complex visual frameworks and flawless print-ready design for global brands and major third-sector organizations, including L'Oréal Luxe, Banco Santander, Carrefour, and Fundación Humana. Known for translating complex strategy into cohesive visual storytelling where copy and design function as a single system. Expert in structuring high-volume publications, managing retail visual deployments (storefronts, large-format graphics), and leading photographic art direction. Highly autonomous hybrid professional with an optimized workflow that integrates Generative AI methodologies to accelerate visual ideation and drastically reduce delivery timelines without sacrificing technical precision. Experienced in international and multi-language production pipelines (fully fluent in Spanish and Portuguese).…Senior Art Director and Graphic Designer with 16 years of experience specializing in high-end editorial design, corporate communications, and visual identity systems. Proven track record delivering complex visual frameworks and flawless print-ready design for global brands and major third-sector organizations, including L'Oréal Luxe, Banco Santander, Carrefour, and Fundación Humana. Known for translating complex strategy into cohesive visual storytelling where copy and design function as a single system. Expert in structuring high-volume publications, managing retail visual deployments (storefronts, large-format graphics), and leading photographic art direction. Highly autonomous hybrid professional with an optimized workflow that integrates Generative AI methodologies to accelerate visual ideation and drastically reduce delivery timelines without sacrificing technical precision. Experienced in international and multi-language production pipelines (fully fluent in Spanish and Portuguese).

Available to hire

Senior Art Director and Graphic Designer with 16 years of experience specializing in high-end editorial design, corporate communications, and visual identity systems. Proven track record delivering complex visual frameworks and flawless print-ready design for global brands and major third-sector organizations, including L’Oréal Luxe, Banco Santander, Carrefour, and Fundación Humana.

Known for translating complex strategy into cohesive visual storytelling where copy and design function as a single system. Expert in structuring high-volume publications, managing retail visual deployments (storefronts, large-format graphics), and leading photographic art direction.

Highly autonomous hybrid professional with an optimized workflow that integrates Generative AI methodologies to accelerate visual ideation and drastically reduce delivery timelines without sacrificing technical precision. Experienced in international and multi-language production pipelines (fully fluent in Spanish and Portuguese).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Senior Graphic Designer & Freelance Director at Fernanda Rojas

May 1, 2022 - Present

Assumed editorial design and corporate communications leadership as freelance director. Directed high-end editorial magazine layouts and training handbooks; developed launch dossiers, product specification sheets, and commercial catalogues with strict typographic and grid precision. Designed experiential/event graphic suites for premium activations, coordinated operational stationery pipelines, and created interactive/motion assets for digital distribution. Co-created and executed award-winning public awareness campaigns; conceptualized and deployed complete visual frameworks for international macro-events and managed spatial art direction, event collateral, slide master layouts, and interactive mapping for mobile/app environments. Also handled user-centric digital layout translation, whitepaper and sales sheet typesetting, retail window/QR interactive layouts, client presentations and performance-data design reporting, invoicing administration, and technical print procurement with pre

Senior Graphic Designer

February 1, 2021 - July 1, 2022

Conducted art direction and editorial design work including project concept-to-execution delivery, content structure refinement, photographic art direction for studio and on-location shoots, complex editorial layout design, retail visual deployments and large-format production, and campaign design/automation with multi-language localization. Designed digital environments such as mobile/app UI, in-store digital signage, checkout content, e-learning platforms, websites, landing pages, newsletters, social media assets, and paid digital campaign creatives.

Senior Graphic Designer at Fundación Humana

July 1, 2016 - February 1, 2021

Independently centralized a joint communications design pipeline for Spain, Portugal, and France while servicing requests from collection, logistics, partnership, and marketing teams. Managed day-to-day delivery by cross-referencing deadlines and urgency and adapting to unscheduled projects without sacrificing deployment speed. Built bespoke visual guidelines from scratch for organizational initiatives (Volunteering, Social Agriculture, Donations, Employment, and Inclusion). Led art direction and print-ready technical production for corporate literature including annual reports, corporate newspapers in Spanish/Catalan/Portuguese, institutional dossiers, presentations, event posters, brochures, training manuals, and full graphic setups for trade shows and exhibitions. Coordinated on-demand design collateral for member nations across the Humana People to People Federation and hosted/mentored a lead designer from Zimbabwe for workflow standardization. Managed direct liaison with commercia

Graphic Designer at Thumb World Corp & Publitooh Comunicaciones

June 1, 2010 - March 30, 2013

Mobile & Web Interface Design: Mapped user-centric web and mobile layouts, supervising technical design translation alongside engineering teams to ensure exact brand fidelity across digital environments. Brand Identity & Collateral: Conceptualized and typeset institutional whitepapers, commercial sales sheets, promotional brochures, and performance display ad campaigns for global enterprise accounts. Connected Retail Design: Built commercial storefront window layouts embedded with interactive QR codes, merging the brick-and-mortar customer journey with clients’ mobile platforms. Client Management & Strategic Rollouts: Contributed actively to high-level client presentations for upcoming campaign actions, drafted performance-data design reports, and directly administered project invoicing. Technical Print Procurement: Headed direct coordination with print shops and external production partners, overseeing budget requests, structural proofing, pre-flight file verification, and manufacturing price negotiations. Key Clients: Peugeot, Marco Aldany, and Alain Afflelou.

Graphic Designer

June 1, 2010 - March 1, 2013

Early-career graphic design roles (multiple dates listed in the resume) supporting editorial and visual systems work.