I came to AI directing the way most people come to the thing they were always meant to do: sideways, through a longer story. The kitchen taught me atmosphere and timing; photography taught me composition and light. When AI arrived, I did not pivot. I arrived. I direct AI video for brands that want their stories to feel like something.…

Fernanda Strelow

I came to AI directing the way most people come to the thing they were always meant to do: sideways, through a longer story. The kitchen taught me atmosphere and timing; photography taught me composition and light. When AI arrived, I did not pivot. I arrived. I direct AI video for brands that want their stories to feel like something.…

Available to hire

I came to AI directing the way most people come to the thing they were always meant to do: sideways, through a longer story. The kitchen taught me atmosphere and timing; photography taught me composition and light. When AI arrived, I did not pivot. I arrived. I direct AI video for brands that want their stories to feel like something.

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Language

Portuguese
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

AI Director & Creative Storyteller at FREELANCE · REMOTE
January 1, 2025 - Present
Full creative direction of AI video productions: from the first line of script to the last frame delivered. Each project built with a clear visual world, a point of view, and a story worth watching. Working directly with brand teams, creative agencies and independent clients across sectors.
Photographer & Visual Storyteller at FREELANCE · BARCELONA
January 1, 2020 - January 1, 2025
Visual content and photography for restaurants, local venues and independent artists in Barcelona. Full production from concept to delivery: shoot, styling, lighting and edit.
Chef & Experience Producer at BARCELONA
January 1, 2005 - January 1, 2020
Specialized in Asian cuisine and Japanese gastronomy under the brand Asiatik, across Barcelona's restaurant circuit. Notable projects included: Georgia App. Campaign of 10 animated videos; The Museum Collective; FILMIQ; Replyt; Blue Apple; Sushi para curiosos y apasionados (self-published book); GiGi von Tapas; Noburu; Newborn Ghost; Intimate Portraits; Clandesti; Experience Production.
AI Director & Creative Storyteller at Freelance
January 1, 2025 - Present
Full creative direction of AI video productions: from the first line of script to the last frame delivered. Each project built with a clear visual world, a point of view, and a story worth watching. Working directly with brand teams, creative agencies and independent clients across sectors.
Photographer & Visual Storyteller at Freelance
January 1, 2020 - January 1, 2025
Visual content and photography for restaurants, local venues and independent artists in Barcelona. Full production from concept to delivery: shoot, styling, lighting and edit.

Education

Gastronomy at SENAC – Faculdade de Turismo e Hotelaria
January 11, 2030 - March 25, 2026
Energetic Diet Therapy at Barcelona
January 11, 2030 - March 25, 2026
Gastronomy at SENAC – Faculdade de Turismo e Hotelaria
January 11, 2030 - March 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Retail
    uniE608 CAMERA FLY - AI-directed narrative video, part of a 10-video series
    The toughest industries move mountains, build cities, dig deep into the earth. But sometimes the softest issues cause the biggest problems. Georgia makes soft-skill training scalable, affordable and tailored to real industry situations. Real practice for real conversations. AI-directed narrative video, part of a 10-video series.…
    uniE608 HOW DO WE TELL YOUR STORY?
    This project is a representative showcase of my ability to bridge the gap between cutting-edge AI technology and authentic human storytelling. Rather than a standard “explainer” video, I designed this as a narrative journey that validates the person behind the tools. The video features a consistent AI character that guides the viewer through my creative universe. A pivotal moment in the narrative is the transition to my real-world identity (“It’s me, Hi, I’m Fernanda”), which serves to authenticate the hybrid approach and build a deeper connection with the audience. This project demonstrates my proficiency in blending AI-generated visuals with real-world cinematography, photography, and high-end post-production.…
    paper AI-Enhanced Video Production & Creative Direction Showcase

    This project is a representative showcase of my ability to bridge the gap between cutting-edge AI technology and authentic human storytelling. Rather than a standard “explainer” video, I designed this as a narrative journey that validates the person behind the tools.

    The video features a consistent AI character that guides the viewer through my creative universe. A pivotal moment in the narrative is the transition to my real-world identity (“It’s me, Hi, I’m Fernanda”), which serves to authenticate the hybrid approach and build a deeper connection with the audience. This project demonstrates my proficiency in blending AI-generated visuals with real-world cinematography, photography, and high-end post-production.
    What I Did (The Process)

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    Concept & Scripting: Developed a storytelling-first narrative that focuses on “showing, not just telling” my creative capabilities.

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    AI Character Consistency: Leveraged Higgsfield and HeyGen to create and maintain a consistent digital avatar across multiple cinematic scenes.

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    Voice Synthesis: Engineered a natural-sounding voiceover using ElevenLabs, ensuring high emotional resonance and clarity.

    •
    Hybrid Integration: Directed and filmed original high-quality footage and photography to blend seamlessly with AI-generated assets.

    •
    Sound Design: Curated a professional audio experience using licensed assets from Artlist to complement the visual pacing.

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    Post-Production & Editing: Executed the final assembly in Adobe Premiere Pro, focusing on smooth transitions, color grading, and maintaining a high-energy flow throughout the video.