Hi, I’m Sienna Fernandes, a branding and marketing professional based in Dubai with a track record of building luxury brand narratives, launching regional e-commerce platforms, and shaping influencer partnerships that drive awareness and growth across the Middle East and beyond. I’ve led campaigns for Bally, Clarks, and Chicco in the Middle East, launched regional websites, and steered multi-channel strategies from concept to execution. I enjoy collaborating with agencies and partners to craft data-driven, creative plans that deliver measurable results and scale brands in fast-paced markets.

Sienna Fernandes

Hi, I’m Sienna Fernandes, a branding and marketing professional based in Dubai with a track record of building luxury brand narratives, launching regional e-commerce platforms, and shaping influencer partnerships that drive awareness and growth across the Middle East and beyond. I’ve led campaigns for Bally, Clarks, and Chicco in the Middle East, launched regional websites, and steered multi-channel strategies from concept to execution. I enjoy collaborating with agencies and partners to craft data-driven, creative plans that deliver measurable results and scale brands in fast-paced markets.

Available to hire

Hi, I’m Sienna Fernandes, a branding and marketing professional based in Dubai with a track record of building luxury brand narratives, launching regional e-commerce platforms, and shaping influencer partnerships that drive awareness and growth across the Middle East and beyond.
I’ve led campaigns for Bally, Clarks, and Chicco in the Middle East, launched regional websites, and steered multi-channel strategies from concept to execution. I enjoy collaborating with agencies and partners to craft data-driven, creative plans that deliver measurable results and scale brands in fast-paced markets.

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Language

English
Fluent
Hindi
Intermediate

Work Experience

Assistant Marketing Manager at Al Hala Trading LLC
July 1, 2022 - April 1, 2024
Led marketing campaigns for luxury fashion brands; launched Leem & Aura e-commerce site; managed global partner sites (Selfridges, Zalando, NEXT, Namshi); designed strategic marketing plans for Middle East and UK; accelerated influencer partnerships and events; strategized with partner agencies for performance marketing to meet sales targets; curated and analyzed brand social media content; coordinated brand photo shoots and creative projects.
Marketing Executive at Advertising LLC, Dubai, United Arab Emirates
January 1, 2016 - December 31, 2018
Led marketing initiatives for Bally, Clarks and Chicco in the Middle East; launched regional websites for Clarks and Bally; built influencer partnerships; negotiated with stakeholders; developed campaigns to boost brand recognition and sales; directed brand content across multiple channels.
Marketing Executive at Azur Blue, Dubai, United Arab Emirates
January 1, 2016 - December 31, 2016
Supported branding and marketing campaigns; contributed to events and promotional activities for luxury brands in Dubai.
Marketing Executive at ID 8 Media Solutions, Mumbai, India
January 1, 2013 - December 31, 2014
Engaged in advertising and marketing campaigns; contributed to integrated marketing outputs and client projects.
Marketing Assistant at Styl Lip, Mumbai, India
January 1, 2015 - December 31, 2015
Supported marketing activities for a fashion-forward brand; assisted with campaigns and event planning.

Education

PGDM in Luxury and Fashion Brand Management at FAD University
June 2, 2014 - December 18, 2015
Post-Graduate Diploma in Fashion & Luxury Brand Management at International & Cavendish College, London
January 1, 2014 - January 1, 2015
Bachelor of Management Studies at St. Xavier's College, Mumbai
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality