Sienna Fernandes

Available to hire

Hi, I’m Sienna Fernandes, a branding and marketing professional based in Dubai with a track record of building luxury brand narratives, launching regional e-commerce platforms, and shaping influencer partnerships that…

About

Hi, I’m Sienna Fernandes, a branding and marketing professional based in Dubai with a track record of building luxury brand narratives, launching regional e-commerce platforms, and shaping influencer partnerships that drive awareness and growth across the Middle East and beyond.
I’ve led campaigns for Bally, Clarks, and Chicco in the Middle East, launched regional websites, and steered multi-channel strategies from concept to execution. I enjoy collaborating with agencies and partners to craft data-driven, creative plans that deliver measurable results and scale brands in fast-paced markets.

  • 7 years' experience
  • Joined November 2024

Languages

  • EnglishFluent
  • HindiIntermediate

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Travel & Hospitality

More experts in Dubai, United Arab Emirates

Work experience· 5 roles

Assistant Marketing Manager · Al Hala Trading LLCJul 2022 – Apr 2024 · 1 yr 10 mos

Led marketing campaigns for luxury fashion brands; launched Leem & Aura e-commerce site; managed global partner sites (Selfridges, Zalando, NEXT, Namshi); designed strategic marketing plans for Middle East and UK; accelerated influencer partnerships and events; strategized with partner agencies for performance marketing to meet sales targets; curated and analyzed brand social media content; coordinated brand photo shoots and creative projects.

Marketing Executive · Azur Blue, Dubai, United Arab EmiratesJan 2016 – Dec 2016 · 1 yr

Supported branding and marketing campaigns; contributed to events and promotional activities for luxury brands in Dubai.

Marketing Executive · Advertising LLC, Dubai, United Arab EmiratesJan 2016 – Dec 2018 · 3 yrs

Led marketing initiatives for Bally, Clarks and Chicco in the Middle East; launched regional websites for Clarks and Bally; built influencer partnerships; negotiated with stakeholders; developed campaigns to boost brand recognition and sales; directed brand content across multiple channels.

Marketing Assistant · Styl Lip, Mumbai, IndiaJan 2015 – Dec 2015 · 1 yr
Marketing Executive · ID 8 Media Solutions, Mumbai, IndiaJan 2013 – Dec 2014 · 2 yrs

Education

PGDM in Luxury and Fashion Brand Management · FAD University2014 – 2015
Post-Graduate Diploma in Fashion & Luxury Brand Management · International & Cavendish College, London2014 – 2015
Bachelor of Management Studies · St. Xavier's College, Mumbai2010 – 2013

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