I am a passionate Creative Director with over 10 years of experience in brand development and visual identity. My work focuses on creating impactful designs that resonate with audiences while aligning with strategic objectives. I thrive on collaboration and enjoy mentoring others to harness their creativity and develop their skills.

Fernando Coto

I am a passionate Creative Director with over 10 years of experience in brand development and visual identity. My work focuses on creating impactful designs that resonate with audiences while aligning with strategic objectives. I thrive on collaboration and enjoy mentoring others to harness their creativity and develop their skills.

Available to hire

I am a passionate Creative Director with over 10 years of experience in brand development and visual identity. My work focuses on creating impactful designs that resonate with audiences while aligning with strategic objectives. I thrive on collaboration and enjoy mentoring others to harness their creativity and develop their skills.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Creative Director at National Autonomous University of Honduras
July 1, 2013 - Present
Directed the development of 100+ branding and marketing projects, from concept to execution. Led a team of designers to deliver 210+ creative campaigns across digital, print, and environmental formats. Conducted workshops and seminars to train faculty and staff in visual communication and design tools. Collaborated with internal stakeholders to align creative direction with institutional goals. Oversaw branding and design strategies to strengthen and maintain institutional visual identity across all platforms. Developed comprehensive brand guidelines to ensure consistency, recognition, and professional quality control in all university outputs.
Creative Director at HB Consulting
August 1, 2022 - Present
Drove creative projects from concept to execution, ensuring visual consistency, brand alignment, and strategic impact. Built and maintained strong client relationships, translating business goals into compelling design and marketing solutions. Researched emerging design trends and industry best practices to evolve creative direction and maintain a competitive edge.
Graphic Design Consultant at National Autonomous University of Honduras
June 1, 2013 - September 10, 2025
Created the university’s visual identity system, including logos, typography, and a comprehensive brand book. Provided expert consultancy to internal departments on enhancing visual communication strategies. Guided administrative and academic stakeholders in implementing cohesive design standards across print, digital, and environmental media.
Graphic Design Professor at Central American Technological University
July 1, 2022 - September 10, 2025
Taught undergraduate courses in brand identity, packaging, editorial, and advertising design. Mentored students in portfolio preparation, career development, and industry-standard software.
Graphic Design Consultant at National Autonomous University of Honduras
October 1, 2010 - June 30, 2013
Created the university’s visual identity system and provided consultancy to improve visual communication strategies.
Graphic Design Professor at Central American Technological University
August 1, 2007 - July 31, 2022
Taught courses in brand identity and design while mentoring students in portfolio development and industry standards.

Education

MA in Graphic Arts & Editorial Design at Universidad Poltécnica de Valencia, Spain
January 11, 2030 - September 10, 2025
BA in Communication & Advertising at Central American Technological University UNITEC, Honduras
January 11, 2030 - September 10, 2025
MA in Graphic Arts & Editorial Design at Universidad Poltécnica de Valencia, Spain
January 11, 2030 - December 8, 2025
BA in Communication & Advertising at Central American Technological University UNITEC, Honduras
January 11, 2030 - December 8, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Media & Entertainment