Creative with 20+ years of experience Worked with leading companies including Dell Technologies, JWT, Grey Group, LatinWorks (multi-award-winning agency), Moroch by Leo Burnett, Notorious, and more. Experience creating top-performing campaigns and content with record ROI across nearly every area of advertising, both B2C and B2B. Contributed across industries such as food and beverages, automotive, technology, sports, oil and gas, legal, real estate, and fast food. Collaborated with top brands including Audi, Gatorade, McDonald’s, Miller Lite, Coca-Cola, Nike, Smirnoff, Dell, Verizon, Boost Mobile, Make-A-Wish, among many others. Deliverables include local and global TV and radio spots, social media (organic and paid) campaigns, in uencer campaigns, print campaigns, 360 campaigns (multimedia, online and ofline), corporate branding, digital PPC campaigns, websites, social content, and other forms of advertising and branding communications.…

Luis Fernando

Creative with 20+ years of experience Worked with leading companies including Dell Technologies, JWT, Grey Group, LatinWorks (multi-award-winning agency), Moroch by Leo Burnett, Notorious, and more. Experience creating top-performing campaigns and content with record ROI across nearly every area of advertising, both B2C and B2B. Contributed across industries such as food and beverages, automotive, technology, sports, oil and gas, legal, real estate, and fast food. Collaborated with top brands including Audi, Gatorade, McDonald’s, Miller Lite, Coca-Cola, Nike, Smirnoff, Dell, Verizon, Boost Mobile, Make-A-Wish, among many others. Deliverables include local and global TV and radio spots, social media (organic and paid) campaigns, in uencer campaigns, print campaigns, 360 campaigns (multimedia, online and ofline), corporate branding, digital PPC campaigns, websites, social content, and other forms of advertising and branding communications.…

Available to hire

Creative with 20+ years of experience
Worked with leading companies including Dell Technologies, JWT, Grey Group, LatinWorks (multi-award-winning agency), Moroch by Leo Burnett, Notorious, and more. Experience creating top-performing campaigns and content with record ROI across nearly every area of advertising, both B2C and B2B. Contributed across industries such as food and beverages, automotive, technology, sports, oil and gas, legal, real estate, and fast food. Collaborated with top brands including Audi, Gatorade, McDonald’s, Miller Lite, Coca-Cola, Nike, Smirnoff, Dell, Verizon, Boost Mobile, Make-A-Wish, among many others. Deliverables include local and global TV and radio spots, social media (organic and paid) campaigns, in uencer campaigns, print campaigns, 360 campaigns (multimedia, online and ofline), corporate branding, digital PPC campaigns, websites, social content, and other forms of advertising and branding communications.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Director Contractor at Notorious (in collaboration with Latinworks, Wongdoody, Slingshot, Richards G.)
April 1, 2018 - September 5, 2025
Developing bilingual content and 360 campaigns for various brands.
Head of Content Studio, ACD & Creative Director at Dell
April 1, 2018 - Present
Creating all kinds of international content for Dell, including the corporate brand, employee brand, B2B, XPS, Alienware, Dell Gaming, and Dell Events, as well as overseeing and approving work from international agencies.
Head of Content Studio, ACD & Creative Director at Dell Technologies
April 1, 2018 - Present
Creating all kinds of international content for Dell, including the corporate brand, employee brand, B2B, XPS, Alienware, Dell Gaming, and Dell Events, as well as overseeing and approving work from international agencies.
Creative Director Contractor at Latinworks, Wongdoody, Slingshot, Notorious & Richards G.
April 1, 2018 - September 5, 2025
Developing bilingual content and 360 campaigns. Brands: Texas Lottery, MTN DEW, MLB, M&M’s, Snickers, Texas Tourism, Pollo Campero, Mama Julia Foods, Telemundo, A-Max, Dairy Queen, Micherveza, Alternativa Radial, Dolores Tuna, Rockaleta (PepsiCo), MetroPCS, El Río Grande, RideAustin, Judson Beaumont.
Head of Content Studio, ACD & Creative Director at Dell Technologies
April 1, 2018 - Present
Creating international content for Dell across corporate brand, employee brand, B2B, XPS, Alienware, Dell Gaming, and Dell Events; overseeing work from international agencies.
Creative Director at Unleaded Communications
August 1, 2016 - September 5, 2025
Developing general market multimedia campaigns and brand ID for B2B and B2C clients.
Creative Director at Unleaded Communications
August 1, 2016 - September 5, 2025
Developing general market multimedia campaigns and brand ID for B2B and B2C clients, including Andrews Kurth, Metalic, Magnum Oil Tools, Continuum Energy, Danos, DOF Subsea, PCC, Showcor, KLX Energy Service, and Pennywise Power.
Creative Director at Lopez Negrete Communications
November 1, 2013 - September 5, 2025
Developing bilingual content and 360 campaigns for brands including Verizon Fios, Verizon HIS, Sonic, Kraft Mayo, Quilted Northern, Clamato, 7UP, Miller Lite, Maxwell House, and more.
Creative Director at Lopez Negrete Communications
November 1, 2013 - September 5, 2025
Developing bilingual content and 360 campaigns. Brands: Verizon Fios, Verizon HIS, Sonic, Kraft Mayo, Quilted Northern, Clamato, 7UP, Miller Lite, Maxwell House, Walmart, and others.
Creative Director at Inspire
October 1, 2010 - September 5, 2025
Developing multilingual content and 360 campaigns. Brands: McDonald’s, McCafé, Boost Mobile, Coca Cola, Tía Rosa, Dart, Midas, DFW Airport, National Osteoporosis Foundation, Verizon Wireless, Mattress Giant.
Creative Director at Inspire
October 1, 2010 - September 5, 2025
Developing multilingual content and 360 campaigns. Brands: McDonald’s, McCafé, Boost Mobile, Coca‑Cola, Tía Rosa, Dart, Midas, DFW Airport, National Osteoporosis Foundation, Verizon Wireless, Mattress Giant.
Creative Director at Moroch by Leo Burnett
January 1, 2007 - September 5, 2025
Developing multilingual content and 360 campaigns. Brands: McDonald’s, Tía Rosa, Uniden, Dart, Midas, DFW Airport and other special projects.
Creative Director at Moroch by Leo Burnett
January 1, 2007 - September 5, 2025
Developing multilingual content and 360 campaigns. Brands: McDonald’s, Al Día newspaper, Tía Rosa, Uniden, Dart, Midas, DFW Airport and other projects.
Associate Creative Director at JWT
November 1, 2004 - September 5, 2025
Developing global multimedia campaigns. Brands: Ford Windstar, Ford Mustang, Listerine, Smirnoff, Nike, Schick, Ritz, Kraft Mayo, UNICEF, and more.
Associate Creative Director at JWT
November 1, 2004 - September 5, 2025
Developing global multimedia campaigns. Brands: Ford Windstar, Ford Mustang, Listerine, Listerine Pocket Packs, Smirnoff Red, Smirnoff Ice, Aluppak (Kimberly-Clark), Lubriderm, Kern’s, UNICEF, Nike League, Nike Stars, Schick, Pétalo (Kimberly-Cark), Lyss Napkins (Kimberly-Cark), Suavel Tissue (Kimberly-Cark), Ritz Crackers, Kraft Mayo, and more.
Associate Creative Director at EURO RSCG (Vale Bates)
October 1, 2001 - September 5, 2025
Developing global multimedia campaigns. Brands: Audi, DHL, Tequila Sauza Hacienda, Sabritas, Sony Vaio, and others.
Associate Creative Director at EURO RSCG (formerly Vale Bates)
October 1, 2001 - September 5, 2025
Developing global multimedia campaigns. Brands: Cat Chow, Dog Chow, La Sierra Beans, Audi, DHL, Tequila Sauza Hacienda, Lucky Strike, Dramamine, Nicorette, Sabritas (Frito Lay), Sony Vaio.
Associate Creative Director at Grey Worldwide
February 1, 2000 - September 5, 2025
Developing global multimedia campaigns. Brands: Gatorade, Pall Mall, Boots, Pringles, Don Julio, Danone, Tequila Don Julio, and others.
Associate Creative Director at Grey Worldwide
February 1, 2000 - September 5, 2025
Developing global multimedia campaigns. Brands: Gatorade, Pall Mall, Boots, Pringles, Natural instincts, Mens Choice, Danone, Tequila Don Julio, decompras.com, and other projects.

Education

Bachelor’s Degree - Arts & Advertising at Centro de Estudios en Ciencias de la Comunicación, Mexico City
January 11, 2030 - September 5, 2025
Bachelor’s Degree - ARTS & ADVERTISING at The Center for Studies in Communication Sciences - Centro de Estudios en Ciencias de la Comunicación, Mexico City
January 11, 2030 - September 5, 2025

Qualifications

Addy Award - Silver (National Addy) - PSA/TV - I want to be a Charro (Make-A-Wish)
January 11, 2030 - September 5, 2025
Adweek’s Marketing & Medios 2005 - Category: 20 Best Spots - TV
January 11, 2030 - September 5, 2025
Advertising Age’s Creative Awards 2008 - Bronze - Category: Bilingual/TV - Flying Fry - McDonald’s
January 11, 2030 - September 5, 2025
Advertising Age’s Creative Awards 2008 - Bronze - Category: Beyond Hispanics/TV - Flying Fry - McDonald’s
January 11, 2030 - September 5, 2025
Young Creatives on their way to Cannes 2000 - Círculo de Bronce - Organ Donation
January 11, 2030 - September 5, 2025
5 Addy Awards (additional), 1 Effie, 1 Bravo Prize, 2 Eagle awards, 1 Retox (in college)
January 11, 2030 - September 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Energy & Utilities, Travel & Hospitality