Designed, implemented, and optimized email marketing campaigns and personalized automations to boost customer engagement and retention. Planned, executed, and monitored paid campaigns on Meta (Facebook & Instagram) and Google Ads. Developed B2B campaigns targeting the wholesale channel focused on lead generation and strengthening business relationships. Managed and optimized high-performing ad campaigns across Meta. Built and automated email flows, dynamic segments, and campaign mailing using Klaviyo to drive retention. Created SEO-optimized content and product descriptions on Shopify to improve organic visibility. Developed and executed content strategies aligned with brand voice and marketing goals across channels. Developed B2B strategy with Meta and Google Ads and social media strategies. Reported on key ad metrics and creative insights. Specialized in driving user acquisition and business growth through strategic paid campaigns.

Paid Social Specialist at Dedoles

Planned, executed, and monitored paid campaigns on Meta (Facebook & Instagram) and Google Ads. Applied continuous improvement strategies to increase conversion rates. Managed and optimized ad campaigns across Meta Business Manager. Collaborated with cross-functional teams to develop and align creative strategies, delivering customized solutions that accelerate client growth. Strategically scaled campaign budgets to consistently meet and surpass key performance indicators (KPIs). Analyzed and created comprehensive campaign reports. Implemented and evaluated effective A/B testing methodologies to optimize ad creatives and targeting. Leveraged advanced dynamic ad tools to boost campaign performance. Worked with clients in the UK, US, and Latin America.