Marketing designer and illustrator with 10+ years of experience in advertising & gaming creating print, OOH, digital, UA, live-ops, motion graphics. Clients have included: Marvel, Disney, Blizzard, Amazon, Netflix, Zumba

Lisa Zhang Ou

Marketing designer and illustrator with 10+ years of experience in advertising & gaming creating print, OOH, digital, UA, live-ops, motion graphics. Clients have included: Marvel, Disney, Blizzard, Amazon, Netflix, Zumba

Available to hire

Marketing designer and illustrator with 10+ years of experience in advertising & gaming creating print, OOH, digital, UA, live-ops, motion graphics. Clients have included: Marvel, Disney, Blizzard, Amazon, Netflix, Zumba

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Language

English
Fluent

Work Experience

Designer at Blizzard Entertainment
February 1, 2024 - Present
Developing UA best practices, strategizing how to iterate and improve upon high performing creatives and compiling resources into deck for creative services team; Collaborating and iterating upon logo designs for Hearthstone expansions; Animating motion graphics for expansion Zoom/video call backgrounds utilizing key & card art; Executing social, Battlenet, blog, and first party marketing creatives for WoW & Hearthstone
Marketing Designer at Phoenix Labs
November 1, 2023 - September 21, 2025
Collaborated with an international team to develop marketing creatives for Garena Free Fire, executing numerous campaigns including the 5th Anniversary celebration with Justin Bieber; Led design efforts on marketing campaigns for Fae Farm (murals, PAX, OOH posters, etc); Designed, prepared, and oversaw Nintendo Switch packaging for NOA (US, CAN, MEX) and NOE (9 versions/languages); Developed and streamlined project pipeline for animating in game cut scenes and contributed extensive motion graphics support on all videos; Managed junior designer and provided mentorship, guidance, and oversight; Art directed merchandise (thumbgrips, keycaps, etc), DLC promotional key art and logo design; Maintained brand quality by providing clear and timely feedback and direction to agencies generating creatives for UA campaigns
Senior Lead Visual Designer at Dena Corp
March 1, 2022 - September 21, 2025
Coordinated internal and external teams to localize and develop original creatives for Pokémon Masters, Attack on Titan TACTICS, Dragon Quest: The Adventure of Dai & Pococha; Optimized creative production pipelines via asset library development, standardization of best practices (with research and A/B testing), and clarification of expectations, timelines, and scope; Balanced adherence to IP holder guidelines and restrictions while negotiating creative liberties to create successful campaigns and channels; Produced video and static ads for recurring UA for seasonal events for games and apps, as well as designed website takeover skins & convention swag (pins, backdrops, postcards, etc); Managed freelance designers and sourced RFPs for one-off projects; Developed decks as best practice guidelines for collaborators such as livestreamers, broadcasters, and agencies; Collaborated with domestic and international teams via Miro, Notion, JIRA, and Confluence to achieve shared goals and team O
Designer at InSync Plus
February 1, 2019 - September 21, 2025
Worked on tight timelines to create digital banners in a variety of ad specs for Amazon’s A Very British Scandal, Marvel’s Captain Marvel, and more; Developed social creatives and motion graphics for Netflix (Sabrina, Aggretsuko, Castlevania); Created campaign proposal decks for Ford v Ferrari and Once Upon a Time In Hollywood
Lead Visual Designer at 1TwentyFour
September 1, 2018 - September 21, 2025
Developed key art for Alien Descent VR Experience and Planet Gold Rush by leading creative process from concept art to execution; Executed multiple logo rebranding projects and marketing campaigns; Developed brand guidelines and stayed true to other company’s brand guidelines; Worked with and developed social creatives for AMD, Netflix, Fox, Dell, Pure Imagination, Truly Social Games, Zumba, and more; Created large format displays and physical print materials for events, conventions/trade shows
Graphic Designer at Netmarble US
August 1, 2017 - September 21, 2025
Created hundreds of social media graphics for Netmarble games including Marvel Future Fight, Evilbane, Disney Magical Dice, ChronoBlade, and Seven Knights; Produced app store marketing screenshots as well as UA campaign assets; Storyboarded game teaser trailers, animatics as references for marketing agencies; Created concept art redesigns and paintovers as guidelines for global market
Artist & Community Manager at Tapas Media
June 1, 2015 - September 21, 2025
Shaped company brand by designing and illustrating comics and key art for the platform; Organized and managed promotional events for app launch and download campaigns; Recruited and communicated with artists using the platform to organize community events
Content Designer at Blizzard Entertainment
February 1, 2024 - December 31, 2025
Adapted key art and card illustrations via compositing and paintovers to generate Battle.net, blog, social, and first-party marketing creative size runs for World of Warcraft and Hearthstone live ops. Built UA best practice strategies for iterating and improving upon high-performing creatives. Collaborated on logo designs for Hearthstone expansions and bespoke influencer Creator Kits with merchandise for expansion launches. Animated looping motion graphics for expansions using key and card art illustrations.
Marketing Designer at Phoenix Labs
January 1, 2022 - December 31, 2023
Led marketing campaigns for Fae Farm (experiential, OOH, retail, partnerships). Designed and delivered Nintendo Switch packaging (NOA: US, CAN, MEX; NOE: 9 additional languages). Built and streamlined motion pipelines for in-game cutscenes and supported video marketing with motion graphics for community social, lower thirds, endslates. Art directed UA creatives, merchandise, and DLC campaigns. Managed junior designer and external agencies; ensured brand consistency. Collaborated on global marketing campaigns for Garena Free Fire, supporting large-scale audience reach and engagement with Justin Bieber partnership.
Senior Lead Visual Designer at DeNA Corp
January 1, 2019 - December 31, 2022
Led marketing and UA creative for Pokémon Masters, Attack on Titan, Dragon Quest. Scaled asset production via pipelines, asset libraries, and A/B testing. Produced high-volume UA ads (video, static), event campaigns, and web assets. Managed freelancers, vendors, and RFPs for creative production. Developed brand guidelines and best-practice documentation for partners. Collaborated with cross-functional global teams to deliver localized marketing campaigns, ensuring brand consistency and performance optimization.
Graphic Designer at Insync Plus
January 1, 2018 - December 31, 2019
Produced digital banner size runs in a variety of ad specs (website takeovers, digital ad buys) for Amazon’s A Very British Scandal, Marvel’s Captain Marvel, and more. Developed social and motion creatives for Netflix (Sabrina, Aggretsuko, Castlevania). Created campaign proposal decks for Ford v Ferrari, Once Upon a Time In Hollywood.
Lead Visual Designer at 1twentyfour
January 1, 2017 - December 31, 2018
Led end-to-end development of key art for Alien Descent VR Experience, from concept art through final execution. Delivered logo rebrands, marketing campaigns, and brand guideline systems across multiple clients. Designed multi-format marketing assets including social (static/motion), livestream overlays, and large-scale event displays for AMD, Zumba, and Dell.
Graphic Designer at Netmarble US
January 1, 2016 - December 31, 2017
Produced high-volume social and user acquisition (UA) creatives for major mobile game titles including Marvel Future Fight, Evilbane, Disney Magical Dice, ChronoBlade, and Seven Knights. Designed app store assets and marketing visuals to support game launches and live operational campaigns. Created storyboards and concept paintovers to guide global teams and external marketing partners.
Artist & Community Manager at Tapas Media
January 1, 2014 - December 31, 2015
Contributed to early brand identity through illustration, comics, and key art. Organized promotional events to support app launches and user growth. Built and managed artist community engagement through grassroots outreach and coordinated campaigns.

Education

Bachelor of Science in Environmental Economics and Policy at UC Berkeley
January 1, 2009 - January 1, 2013
Visual Communication at Concept Design Academy
January 1, 2013 - January 1, 2014
Visual Communication at Concept Design Academy
January 1, 2018 - January 1, 2018
Vectorworks and Adobe InDesign at Studio Arts LA
January 1, 2018 - January 1, 2018
Bachelor of Science in Environmental Economics at University of California, Berkeley
January 1, 2009 - January 1, 2013
Visual Communication, Figure Drawing, Cinematic Storyboarding, Composition for Visual Storytellers at Concept Design Academy
January 1, 2013 - January 1, 2018
Vectorworks, Adobe InDesign at Studio Arts LA
January 1, 2018 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Retail