I’m a Senior Product Designer bridging technical complexity with human-centered clarity, with 10 years of fintech and web3 experience. I led the Zelus multi-chain wallet design used by 40K people, crafting clear step-by-step flows and secure, context-rich experiences. I’ve also shaped UX for Graphisoft BIMcloud to simplify permission management and reduce navigation effort. I thrive on aligning product strategy with user needs through close collaboration with stakeholders, PMs, and engineers across time zones. My core toolkit covers design and UX/UI, product strategy, rapid prototyping, usability testing, design systems, and data-informed iteration. I work well across disciplines, using tools like Figma, Framer, Webflow, and analytics to drive outcomes. I’m an AI enthusiast focused on ethical, evidence-based application of AI in UX research and prompt engineering.

Andreea Fabian

I’m a Senior Product Designer bridging technical complexity with human-centered clarity, with 10 years of fintech and web3 experience. I led the Zelus multi-chain wallet design used by 40K people, crafting clear step-by-step flows and secure, context-rich experiences. I’ve also shaped UX for Graphisoft BIMcloud to simplify permission management and reduce navigation effort. I thrive on aligning product strategy with user needs through close collaboration with stakeholders, PMs, and engineers across time zones. My core toolkit covers design and UX/UI, product strategy, rapid prototyping, usability testing, design systems, and data-informed iteration. I work well across disciplines, using tools like Figma, Framer, Webflow, and analytics to drive outcomes. I’m an AI enthusiast focused on ethical, evidence-based application of AI in UX research and prompt engineering.

Available to hire

I’m a Senior Product Designer bridging technical complexity with human-centered clarity, with 10 years of fintech and web3 experience. I led the Zelus multi-chain wallet design used by 40K people, crafting clear step-by-step flows and secure, context-rich experiences. I’ve also shaped UX for Graphisoft BIMcloud to simplify permission management and reduce navigation effort. I thrive on aligning product strategy with user needs through close collaboration with stakeholders, PMs, and engineers across time zones.

My core toolkit covers design and UX/UI, product strategy, rapid prototyping, usability testing, design systems, and data-informed iteration. I work well across disciplines, using tools like Figma, Framer, Webflow, and analytics to drive outcomes. I’m an AI enthusiast focused on ethical, evidence-based application of AI in UX research and prompt engineering.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

English
Fluent
Hungarian
Fluent
Romanian, Moldavian, Moldovan
Fluent
Spanish; Castilian
Intermediate

Work Experience

Lead Product Designer at Zelus
December 1, 2024 - October 13, 2025
Led the product design of a fintech crypto wallet, enhancing onboarding and in-app education, significantly boosting user confidence and adoption. Balanced proactive security features with usability, achieving over 40,000 active users. Drove product strategy alignment informed by in-depth user research, directly impacting business decisions.
Lead Product Designer at UX Studio
June 1, 2021 - October 13, 2025
Managed end-to-end UX processes across multiple fintech and SaaS projects, including extensive stakeholder collaboration and alignment. Improved navigation and engagement for fintech lending apps and SaaS platforms, contributing to higher conversions and reduced support load through clearer, trust-building designs.
UX/UI Designer at IJ Communications
September 1, 2018 - October 13, 2025
Delivered impactful user-centered designs across various digital platforms and created illustrations and graphic materials for advertising campaigns.
Digital Designer at Dating Central Europe Zrt.
September 1, 2017 - October 13, 2025
Developed visually compelling and user-friendly interfaces for dating websites; created Electronic Direct Mail campaigns using Adobe Dreamweaver, collaborating closely with the marketing team for client outreach.
Digital Designer at Brandlift Ltd.
September 1, 2016 - October 13, 2025
Crafted engaging digital experiences, collaborating cross-functionally to align design outcomes with strategic business objectives.
Junior UX/UI Designer at Softvision
November 1, 2015 - October 13, 2025
Contributed to diverse projects, developing foundational UX/UI skills and gaining valuable experience working with cross-functional teams.
Lead Product Designer at Zelus Multi-chain Web3 Wallet
December 31, 2024 - December 31, 2024
Led the product design of a fintech crypto wallet, enhancing multi-chain features such as bridging, swaps, and NFT galleries with clear step-by-step workflows. Introduced transparent walkthroughs and contextual security reassurance to simplify complex web3 actions. Drove product strategy alignment informed by in-depth user research, directly impacting business decisions.
Lead Product Designer at UX Studio
June 30, 2021 - June 30, 2021
Managed end-to-end UX processes across multiple fintech and SaaS projects, including extensive stakeholder collaboration and alignment. Key projects included Zirute P2P Lending App redesign (trust and conversion), BIMcloud Permissions System (reorganized information architecture), and CrowdStrike module pages (modular design system and unified UI patterns).
UX/UI Designer at IJ Communication
September 30, 2018 - September 30, 2018
Designed and delivered responsive web experiences and marketing campaigns. Worked closely with marketing teams to create visuals aligned with brand and campaign goals.
Digital Designer at Dating Central Europe Zrt.
September 30, 2017 - September 30, 2017
Designed product interfaces and promotional materials for dating platforms. Supported marketing with campaign design and layout production.
Digital Designer at Brandlift Ltd.
September 30, 2016 - September 30, 2016
Designed product interfaces and promotional materials for dating platforms. Supported marketing with campaign design and layout production.
Junior UX/UI Designer at Softvision
November 30, 2015 - November 30, 2015
Contributed to diverse projects, developing foundational UX/UI skills and gaining valuable experience in working with cross-functional teams.

Education

Master's Degree in Graphic Design at Universitatea de Artă și Design din Cluj-Napoca
January 1, 2014 - January 1, 2016
Bachelor's Degree in Graphic Design at Universitatea de Artă și Design din Cluj-Napoca
January 1, 2011 - January 1, 2014
M.A. Graphic Design at UAD Cluj-Napoca
January 1, 2014 - December 31, 2016
B.A. Graphic Design at UAD Cluj-Napoca
January 1, 2011 - December 31, 2014

Qualifications

AI For Designers
February 1, 2025 - October 13, 2025
AI For Designers
February 1, 2025 - October 30, 2025

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment