Andreea Fabian
I’m a Senior Product Designer bridging technical complexity with human-centered clarity, with 10 years of fintech and web3 experience.
About
I’m a Senior Product Designer bridging technical complexity with human-centered clarity, with 10 years of fintech and web3 experience. I led the Zelus multi-chain wallet design used by 40K people, crafting clear step-by-step flows and secure, context-rich experiences. I’ve also shaped UX for Graphisoft BIMcloud to simplify permission management and reduce navigation effort. I thrive on aligning product strategy with user needs through close collaboration with stakeholders, PMs, and engineers across time zones.
My core toolkit covers design and UX/UI, product strategy, rapid prototyping, usability testing, design systems, and data-informed iteration. I work well across disciplines, using tools like Figma, Framer, Webflow, and analytics to drive outcomes. I’m an AI enthusiast focused on ethical, evidence-based application of AI in UX research and prompt engineering.
- 9 years' experience
- Joined October 2025
Languages
- EnglishFluent
- HungarianFluent
- Romanian, Moldavian, MoldovanFluent
- Spanish; CastilianIntermediate
Industry experience
- Software & Internet
- Financial Services
- Professional Services
- Media & Entertainment
Work experience· 12 roles
Led the product design of a fintech crypto wallet, enhancing multi-chain features such as bridging, swaps, and NFT galleries with clear step-by-step workflows. Introduced transparent walkthroughs and contextual security reassurance to simplify complex web3 actions. Drove product strategy alignment informed by in-depth user research, directly impacting business decisions.
Led the product design of a fintech crypto wallet, enhancing onboarding and in-app education, significantly boosting user confidence and adoption. Balanced proactive security features with usability, achieving over 40,000 active users. Drove product strategy alignment informed by in-depth user research, directly impacting business decisions.
Managed end-to-end UX processes across multiple fintech and SaaS projects, including extensive stakeholder collaboration and alignment. Key projects included Zirute P2P Lending App redesign (trust and conversion), BIMcloud Permissions System (reorganized information architecture), and CrowdStrike module pages (modular design system and unified UI patterns).
Education
Certifications and awards
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