I am a results-oriented marketing and brand strategist with over 15 years of experience across e-commerce, FMCG, telecom, and SaaS sectors. Throughout my career, I have successfully launched private label brands, led omnichannel campaigns, managed performance marketing, and driven digital growth in fast-paced, data-driven environments. I am recognized for my strategic thinking, strong analytical skills, and collaborative leadership style. I am open to global remote or relocation-based opportunities where I can contribute my expertise and continue growing professionally.

Farnaz Farzinmehr

I am a results-oriented marketing and brand strategist with over 15 years of experience across e-commerce, FMCG, telecom, and SaaS sectors. Throughout my career, I have successfully launched private label brands, led omnichannel campaigns, managed performance marketing, and driven digital growth in fast-paced, data-driven environments. I am recognized for my strategic thinking, strong analytical skills, and collaborative leadership style. I am open to global remote or relocation-based opportunities where I can contribute my expertise and continue growing professionally.

Available to hire

I am a results-oriented marketing and brand strategist with over 15 years of experience across e-commerce, FMCG, telecom, and SaaS sectors. Throughout my career, I have successfully launched private label brands, led omnichannel campaigns, managed performance marketing, and driven digital growth in fast-paced, data-driven environments.

I am recognized for my strategic thinking, strong analytical skills, and collaborative leadership style. I am open to global remote or relocation-based opportunities where I can contribute my expertise and continue growing professionally.

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Language

Persian
Fluent
English
Advanced
French
Intermediate

Work Experience

Private Labels Marketing Manager at Digikala Group
March 1, 2023 - August 5, 2025
Built and scaled 13 private label brands across fashion, FMCG, homeware, and electronics. Managed a portfolio of over 1,000 SKUs, brand architecture, and media budgets. Exceeded NMV targets by 106% through insight-driven brand campaigns and leveraged big data to identify and activate new category opportunities.
Digital Marketing Manager at MTN Irancell
January 1, 2018 - August 5, 2025
Designed comprehensive 360° digital marketing strategies aligned with global standards. Led digital campaigns for SaaS platforms increasing subscriptions and usage. Managed multi-million-dollar media budgets that resulted in successful campaigns. Oversaw UX redesign to improve conversion and retention. Was a member of the Customer Experience Board focusing on NPS. Led rebranding and LTE launch campaigns, boosting brand awareness and preference significantly. Built and led a high-performing digital marketing team.
Brand Specialist at MTN Irancell
February 1, 2014 - August 5, 2025
Developed and executed brand communication strategies ensuring consistency. Oversaw creation and rollout of over 100 ATL/BTL campaigns and TVCs. Contributed to a brand messaging revamp leading to a 9% rise in brand preference.
Brand Manager (Oila & Famila) at Golrang Industrial Group
December 1, 2011 - August 5, 2025
Launched 5 FMCG brands with over 50 SKUs, achieving market leadership in edible oils within a year. Designed sales promotions targeting retailers and end-users to increase category penetration. Managed budgeting, forecasting, and was responsible for overall P&L ownership.
Senior Marketing Manager at Data Kavan Amirkabir (Boqrat)
November 1, 2023 - August 5, 2025
Digital Marketing Manager at Entekhab Group (Snowa, Daewoo)
July 1, 2021 - August 5, 2025
English Instructor at Simin Language School
July 1, 2009 - August 5, 2025

Education

MA in Business Management – International Marketing at University of Tehran, Faculty of Management
January 11, 2030 - August 5, 2025
MA in Business Communication & Digital Media at Tilburg University, Netherlands
January 11, 2030 - August 5, 2025
BA in English Translation at Islamic Azad University, North Tehran Branch
January 11, 2030 - August 5, 2025

Qualifications

Digital Marketing – Stellenbosch University, South Africa
January 1, 2015 - August 5, 2025
Digital Marketing – Red & Blue, South Africa
January 1, 2016 - August 5, 2025
Advanced Google Analytics – Google
January 11, 2030 - December 31, 2025
Google Tag Manager – Google
January 11, 2030 - December 31, 2025
Google Ads Essentials – LinkedIn
January 1, 2021 - August 5, 2025
Effective Brand Management – Mierc Training, UAE
January 1, 2013 - August 5, 2025
Brand Identity – Industrial Management Org, Iran
January 1, 2013 - August 5, 2025
Financial Management for Non-Financial Managers – PAC, Iran
January 1, 2022 - August 5, 2025
Marketing 3.0 – Armenia Marketing Association
January 1, 2011 - August 5, 2025
Conscious Leadership – Dr. Emad Qaeni, Iran
January 1, 2022 - August 5, 2025
Relationship-Based Leadership – Amirali Nourbakhsh, Canada
January 1, 2021 - August 5, 2025
Crucial Conversations & Accountability – Vital Smarts, Iran
January 1, 2016 - August 5, 2025
Exceptional Customer Relationships – Achieve Global, South Africa
January 1, 2013 - August 5, 2025

Industry Experience

Consumer Goods, Retail, Software & Internet, Telecommunications