I am senior, multilingual SEO, AEO, and Generative Search consultant with over ten years of experience supporting agencies and digital teams across Europe and international markets. Based in Lisbon and working remotely, I operate primarily as a fractional, back-office SEO specialist, helping agencies and in-house teams strengthen organic visibility while keeping processes efficient and scalable. My work focuses on technical SEO, semantic and entity-based content architecture, Answer Engine Optimisation, and Generative Search Optimisation. I specialise in aligning websites and content for both traditional search and AI-driven discovery, including SERP features, conversational interfaces, and AI-powered results such as Google SGE, Bing, and digital assistants. I bring a strong practical mindset, with an emphasis on implementation, SEO quality assurance, and second-level review of content and on-page work. Francesca collaborates closely with SEO teams, content editors, and developers, translating complex search requirements into clear, actionable tasks and managing delivery through structured, asynchronous workflows. I have conducted audits and designed scalable SEO frameworks for websites ranging from small CMS-based platforms to complex, multilingual architectures across B2B and B2C sectors. My background includes senior agency experience at Performics (Publicis Groupe), DowntonEcommerce, and long-term freelance consultancy for agencies and direct clients. Fluent in Italian, English, Portuguese, and German, I bring a strong international perspective to multilingual SEO strategy, migrations, CMS changes, and site launches, with a clear focus on future-proofing SEO in an AI-first search landscape.

Francesca Faulin

I am senior, multilingual SEO, AEO, and Generative Search consultant with over ten years of experience supporting agencies and digital teams across Europe and international markets. Based in Lisbon and working remotely, I operate primarily as a fractional, back-office SEO specialist, helping agencies and in-house teams strengthen organic visibility while keeping processes efficient and scalable. My work focuses on technical SEO, semantic and entity-based content architecture, Answer Engine Optimisation, and Generative Search Optimisation. I specialise in aligning websites and content for both traditional search and AI-driven discovery, including SERP features, conversational interfaces, and AI-powered results such as Google SGE, Bing, and digital assistants. I bring a strong practical mindset, with an emphasis on implementation, SEO quality assurance, and second-level review of content and on-page work. Francesca collaborates closely with SEO teams, content editors, and developers, translating complex search requirements into clear, actionable tasks and managing delivery through structured, asynchronous workflows. I have conducted audits and designed scalable SEO frameworks for websites ranging from small CMS-based platforms to complex, multilingual architectures across B2B and B2C sectors. My background includes senior agency experience at Performics (Publicis Groupe), DowntonEcommerce, and long-term freelance consultancy for agencies and direct clients. Fluent in Italian, English, Portuguese, and German, I bring a strong international perspective to multilingual SEO strategy, migrations, CMS changes, and site launches, with a clear focus on future-proofing SEO in an AI-first search landscape.

Available to hire

I am senior, multilingual SEO, AEO, and Generative Search consultant with over ten years of experience supporting agencies and digital teams across Europe and international markets. Based in Lisbon and working remotely, I operate primarily as a fractional, back-office SEO specialist, helping agencies and in-house teams strengthen organic visibility while keeping processes efficient and scalable.

My work focuses on technical SEO, semantic and entity-based content architecture, Answer Engine Optimisation, and Generative Search Optimisation. I specialise in aligning websites and content for both traditional search and AI-driven discovery, including SERP features, conversational interfaces, and AI-powered results such as Google SGE, Bing, and digital assistants.

I bring a strong practical mindset, with an emphasis on implementation, SEO quality assurance, and second-level review of content and on-page work. Francesca collaborates closely with SEO teams, content editors, and developers, translating complex search requirements into clear, actionable tasks and managing delivery through structured, asynchronous workflows.

I have conducted audits and designed scalable SEO frameworks for websites ranging from small CMS-based platforms to complex, multilingual architectures across B2B and B2C sectors. My background includes senior agency experience at Performics (Publicis Groupe), DowntonEcommerce, and long-term freelance consultancy for agencies and direct clients.

Fluent in Italian, English, Portuguese, and German, I bring a strong international perspective to multilingual SEO strategy, migrations, CMS changes, and site launches, with a clear focus on future-proofing SEO in an AI-first search landscape.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

Italian
Fluent
English
Fluent
Portuguese
Fluent
German
Advanced
Spanish; Castilian
Advanced

Work Experience

Freelance SEO, AEO & Content Strategy Consultant at Independent / Freelance
March 1, 2019 - Present
Provide fractional SEO, AEO, and content strategy support to agencies and direct clients across B2B and B2C segments, including multilingual sites. Conduct technical, semantic, and AEO-focused audits; design content and information architecture; collaborate with content, editorial, and development teams; QA deliverables; manage delivery milestones and asynchronous coordination; build dashboards to monitor organic visibility across markets.
SEO Consultant at Hoxby (Associate Network)
August 1, 2019 - April 30, 2023
Support multiple client projects through technical SEO, semantic audits, and content reviews. Collaborate with distributed teams of strategists, writers, and developers; deliver diagnostics and performance reporting using GA, Google Search Console, and Looker Studio.
SEO Consultant at Downtown Ecommerce Lisbon
August 1, 2017 - January 31, 2019
Led technical SEO and on-page optimization initiatives; implemented semantic improvements and content architecture frameworks; delivered measurable gains in rankings and organic traffic.
SEO Associate at Downtown Ecommerce Lisbon
August 1, 2017 - January 31, 2019
Carried out technical and on-page audits for enterprise clients; contributed to multilingual SEO, content optimization, and early structured data adoption; led a small team to implement improvements.
SEO Manager at Performance (Publicis Groupe)
November 1, 2012 - June 30, 2017
Delivered international SEO campaigns across multiple markets; specialized in multilingual SEO, content optimization, and early structured data adoption; contributed to internal SEO frameworks and best practices; led a team of four junior SEO staff.
Freelance SEO & Content Strategy Consultant at Remote
March 1, 2019 - Present
Provide fractional SEO and AEO support to agencies and direct clients across B2B and B2C sectors, including SMBs and multilingual websites. Work behind the scenes for agencies and directly with clients, adapting deliverables to different operating models. Conduct technical, semantic, and AEO-focused audits for sites ranging from CMS-led platforms to complex international architectures. Design content and information architectures optimized for traditional search, SERP features, and Generative AI search results. Collaborate closely with SEO, editorial/content, and development teams, translating requirements into clear tasks. Review QA SEO, AEO, and content work produced by internal teams and external partners. Manage delivery with scoping, prioritization, and asynchronous project coordination to ensure predictable timelines and minimal overhead. Build Looker Studio dashboards to monitor organic visibility, CTR, and SERP feature acquisition across markets.
SEO Manager at Performics (Publicis Groupe) Berlin
November 1, 2012 - June 30, 2017
Delivered international SEO campaigns across multiple markets; specialized in multilingual SEO, content optimization, and early structured data adoption; contributed to internal SEO frameworks and best practices; led a team of four junior SEO specialists.

Education

Master in Fine Art Photography at IPCI Instituto de Produzione Cultura Le Immagine, Porto
January 1, 2021 - January 1, 2022
German Language Certification (C1) at Goethe-Institut
January 1, 2017 - January 1, 2017
Cambridge English Proficiency (C2) at Cambridge English
January 1, 2017 - January 1, 2017
Bachelor’s Degree in Communication at Università degli Studi di Milano
January 1, 2005 - January 1, 2009
Master in Fine Art Photography at IPCI Instituto de Produzione Culturale e Immagine, Porto
January 1, 2021 - December 31, 2022
Goethe-Institut German Language Certificate (C1) at Goethe-Institut
January 1, 2017 - December 31, 2017
Cambridge English Proficiency (C2) at Cambridge English
January 1, 2017 - December 31, 2017
Bachelor’s Degree in Communication at Università degli Studi di Milano
January 1, 2005 - December 31, 2009

Qualifications

Goethe-Institut German Language Certification (C1)
January 1, 2017 - January 1, 2017
Cambridge English Proficiency (C2)
January 1, 2017 - January 1, 2017
Goethe-Institut German Language Certificate (C1)
January 1, 2017 - December 31, 2017
Cambridge English Proficiency (C2)
January 1, 2017 - December 31, 2017
Master in Fine Art Photography
January 1, 2021 - December 31, 2022

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

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