Francesca Faulin

I am senior, multilingual SEO, AEO, and Generative Search consultant with over ten years of experience supporting agencies and digital teams across Europe and international markets. Based in Lisbon and working remotely, I operate primarily as a fractional, back-office SEO specialist, helping agencies and in-house teams strengthen organic visibility while keeping processes efficient and scalable.

My work focuses on technical SEO, semantic and entity-based content architecture, Answer Engine Optimisation, and Generative Search Optimisation. I specialise in aligning websites and content for both traditional search and AI-driven discovery, including SERP features, conversational interfaces, and AI-powered results such as Google SGE, Bing, and digital assistants.

I bring a strong practical mindset, with an emphasis on implementation, SEO quality assurance, and second-level review of content and on-page work. Francesca collaborates closely with SEO teams, content editors, and developers, translating complex search requirements into clear, actionable tasks and managing delivery through structured, asynchronous workflows.

I have conducted audits and designed scalable SEO frameworks for websites ranging from small CMS-based platforms to complex, multilingual architectures across B2B and B2C sectors. My background includes senior agency experience at Performics (Publicis Groupe), DowntonEcommerce, and long-term freelance consultancy for agencies and direct clients.

Fluent in Italian, English, Portuguese, and German, I bring a strong international perspective to multilingual SEO strategy, migrations, CMS changes, and site launches, with a clear focus on future-proofing SEO in an AI-first search landscape.