Hello, I'm Francisco Gonzalez, a Senior Graphic Designer with over 20 years of experience delivering innovative branding, digital collateral, packaging, and campaign design. I love turning ideas into visually compelling solutions that help brands stand out and communicate effectively. I’ve led creative teams and managed projects with national and international exposure, from concept through production. I’m proficient in traditional print production and modern digital tools, with a strong focus on branding, accessibility, and client-focused outcomes.

Francisco Gonzalez

Hello, I'm Francisco Gonzalez, a Senior Graphic Designer with over 20 years of experience delivering innovative branding, digital collateral, packaging, and campaign design. I love turning ideas into visually compelling solutions that help brands stand out and communicate effectively. I’ve led creative teams and managed projects with national and international exposure, from concept through production. I’m proficient in traditional print production and modern digital tools, with a strong focus on branding, accessibility, and client-focused outcomes.

Available to hire

Hello, I’m Francisco Gonzalez, a Senior Graphic Designer with over 20 years of experience delivering innovative branding, digital collateral, packaging, and campaign design. I love turning ideas into visually compelling solutions that help brands stand out and communicate effectively.

I’ve led creative teams and managed projects with national and international exposure, from concept through production. I’m proficient in traditional print production and modern digital tools, with a strong focus on branding, accessibility, and client-focused outcomes.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Graphic Designer at Australian Council for Educational Research (ACER)
March 1, 2015 - December 31, 2025
Lead the design and production of a wide range of corporate and marketing materials including books, reports, catalogues, digital publications and promotional collateral. Managed creative direction for projects delivered across national and international ACER offices, including work produced for teams in Dubai, London and India. Coordinated projects from concept through to final production, ensuring brand consistency, high visual standards and adherence to deadlines. Provided creative leadership within the design team, guiding visual direction and supporting colleagues throughout the design and production process. Developed print and digital communications using industry tools including Adobe Creative Cloud, Figma, Canva and basic Wordpress. Designed accessible visual communications in line with modern accessibility standards. Produce digital graphics and interactive assets for online platforms and publications, including basic animation using Adobe Photoshop and Adobe Animate.
Senior Graphic Designer at Trilogy Advertising
April 1, 2012 - August 31, 2014
Delivered high-quality creative solutions for a range of clients across advertising, marketing and corporate communications. Designed and produced marketing collateral including signage, packaging, press advertising and printed publications. Contributed to campaign development and agency pitch presentations. Participated in the design and production of websites and digital communication materials. Assisted with production of radio advertisements and integrated campaign assets. Maintained strong attention to detail while delivering work within tight agency deadlines.
Senior Graphic Designer / Finished Artist at Marketforce Advertising & Communications (Clemenger BBDO)
April 1, 2009 - March 31, 2012
Produced high-quality artwork and creative design solutions within a fast-paced advertising agency environment. Managed production and pre-press preparation of advertising and marketing materials for print and publication. Applied advanced technical knowledge of printing processes, colour management and artwork preparation. Delivered high volumes of work within tight timeframes while maintaining exceptional attention to detail. Collaborated with designers, account managers and production teams to ensure efficient project delivery.
Graphic Designer at West Australian Newspaper
February 1, 2007 - April 30, 2009
Designed advertising graphics and promotional materials within the Advertising Department. Collaborated with internal stakeholders to produce high-quality advertising layouts for publication. Provided informal leadership within the studio environment, supporting colleagues and assisting with workflow coordination. Contributed to problem-solving and production efficiency through proactive collaboration and constructive feedback.

Education

Bachelor of Graphic Design at Curtin University, Western Australia
January 1, 1999 - December 31, 2002
Diploma of Graphic Design & Multimedia at Central TAFE, Western Australia
January 1, 1998 - December 31, 1999
High School Diploma at Aranmore Catholic College, Western Australia
January 1, 1993 - December 31, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services
    uniE621 Different logos
    Some logos for different brands I worked on.
    uniE621 Annual Report cover
    ACER Annual Report Cover 2016-2017
    uniE621 Coffee Packaging
    Premium Melbourne coffee packaging.
    uniE621 Social media assets
    Different sizes of social media ads conference
    uniE621 Editorial covers for reports
    Different cover concepts for reports.
    uniE621 Folio Cover
    Cover for my current folio reflecting my Spanish heritage and my love for painting.