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I'm Felipe Gehrke, a design leader focused on scaling creative operations and bridging design strategy with product development across Brazil and Latin America. I’ve led teams for global brands like Samsung, Nike, Coca-Cola, and Cielo, delivering customer-centered digital campaigns and high-impact visual products. An early adopter of Generative AI in production, I integrate AI-assisted assets without compromising brand integrity or human emotion, and I thrive in fast-paced, multi-stakeholder environments that demand both creativity and operational excellence.…I'm Felipe Gehrke, a design leader focused on scaling creative operations and bridging design strategy with product development across Brazil and Latin America. I’ve led teams for global brands like Samsung, Nike, Coca-Cola, and Cielo, delivering customer-centered digital campaigns and high-impact visual products. An early adopter of Generative AI in production, I integrate AI-assisted assets without compromising brand integrity or human emotion, and I thrive in fast-paced, multi-stakeholder environments that demand both creativity and operational excellence.

Felipe Gehrke

Designer, Art Director, Creative Director, +2

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I'm Felipe Gehrke, a design leader focused on scaling creative operations and bridging design strategy with product development across Brazil and Latin America. I’ve led teams for global brands like Samsung, Nike, Coca-Cola, and Cielo, delivering customer-centered digital campaigns and high-impact visual products. An early adopter of Generative AI in production, I integrate AI-assisted assets without compromising brand integrity or human emotion, and I thrive in fast-paced, multi-stakeholder environments that demand both creativity and operational excellence.…I'm Felipe Gehrke, a design leader focused on scaling creative operations and bridging design strategy with product development across Brazil and Latin America. I’ve led teams for global brands like Samsung, Nike, Coca-Cola, and Cielo, delivering customer-centered digital campaigns and high-impact visual products. An early adopter of Generative AI in production, I integrate AI-assisted assets without compromising brand integrity or human emotion, and I thrive in fast-paced, multi-stakeholder environments that demand both creativity and operational excellence.

Available to hire

I’m Felipe Gehrke, a design leader focused on scaling creative operations and bridging design strategy with product development across Brazil and Latin America. I’ve led teams for global brands like Samsung, Nike, Coca-Cola, and Cielo, delivering customer-centered digital campaigns and high-impact visual products.

An early adopter of Generative AI in production, I integrate AI-assisted assets without compromising brand integrity or human emotion, and I thrive in fast-paced, multi-stakeholder environments that demand both creativity and operational excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Art Director at The Coca-Cola Company

March 1, 2008 - September 30, 2009

Created digital banners, websites, events, and point-of-sale assets; collaborated with copywriters on campaigns; enhanced image editing and editorial layout to support brand storytelling.

Designer at Squadro Idéias

July 1, 2010 - December 31, 2011

Created visual campaigns and assets for clients; contributed to visual strategies and layout design.

Art Director at NBS

June 1, 2014 - June 30, 2015

Led art direction for digital campaigns; produced banners and visual assets; collaborated with cross-functional teams to deliver campaigns.

Art Director at Walrus Agency

July 1, 2015 - February 28, 2018

Created digital banners, websites, events, and POS assets; led campaigns for major clients; improved image editing and editorial layout.

Digital Designer at Seedtag

March 1, 2018 - February 28, 2022

First designer hired for the Brazilian market, building local creative processes; integrated front-end design with CSS/HTML/JS to produce adaptable assets for digital campaigns; created responsive assets and visual guidelines.

Design Lead BR at Seedtag

March 1, 2022 - December 31, 2023

Provided strategic leadership on projects for major brands; managed the design team in Brazil; optimized processes; integrated AI-assisted assets; cross-functional collaboration; contributed to +60% growth in the Brazilian market in 2023.

Design Lead BR & LATAM at Seedtag

January 1, 2024 - Present

Leads the in-house creative team across Brazil, Argentina, Chile, and Miami; standardizes regional/global creative processes; aligns creative with digital product strategy; implements responsive visual solutions; drives 140% LATAM revenue growth in 2024.