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Digital creative lead and art director with 10+ years of experience shaping brand strategy, integrated campaigns and visual identity systems across global agencies and in-house teams. I thrive on turning complex ideas into clear, impactful brands for B2C and B2B clients. From Burger King to PayPal and Kronos Research, I’ve led multi-disciplinary teams to deliver high-growth outcomes, built and evolved brand identities, and driven community and audience growth through smart digital storytelling and AI-enabled marketing. I love collaborating with cross-functional partners and mentoring teams to push creative boundaries.…Digital creative lead and art director with 10+ years of experience shaping brand strategy, integrated campaigns and visual identity systems across global agencies and in-house teams. I thrive on turning complex ideas into clear, impactful brands for B2C and B2B clients. From Burger King to PayPal and Kronos Research, I’ve led multi-disciplinary teams to deliver high-growth outcomes, built and evolved brand identities, and driven community and audience growth through smart digital storytelling and AI-enabled marketing. I love collaborating with cross-functional partners and mentoring teams to push creative boundaries.

Fiona Liew

Art Director, Creative Director, Graphic Designer, +2

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Digital creative lead and art director with 10+ years of experience shaping brand strategy, integrated campaigns and visual identity systems across global agencies and in-house teams. I thrive on turning complex ideas into clear, impactful brands for B2C and B2B clients. From Burger King to PayPal and Kronos Research, I’ve led multi-disciplinary teams to deliver high-growth outcomes, built and evolved brand identities, and driven community and audience growth through smart digital storytelling and AI-enabled marketing. I love collaborating with cross-functional partners and mentoring teams to push creative boundaries.…Digital creative lead and art director with 10+ years of experience shaping brand strategy, integrated campaigns and visual identity systems across global agencies and in-house teams. I thrive on turning complex ideas into clear, impactful brands for B2C and B2B clients. From Burger King to PayPal and Kronos Research, I’ve led multi-disciplinary teams to deliver high-growth outcomes, built and evolved brand identities, and driven community and audience growth through smart digital storytelling and AI-enabled marketing. I love collaborating with cross-functional partners and mentoring teams to push creative boundaries.

Available to hire

Digital creative lead and art director with 10+ years of experience shaping brand strategy, integrated campaigns and visual identity systems across global agencies and in-house teams. I thrive on turning complex ideas into clear, impactful brands for B2C and B2B clients.

From Burger King to PayPal and Kronos Research, I’ve led multi-disciplinary teams to deliver high-growth outcomes, built and evolved brand identities, and driven community and audience growth through smart digital storytelling and AI-enabled marketing. I love collaborating with cross-functional partners and mentoring teams to push creative boundaries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative Lead at Kronos Research

January 1, 2025 - Present

Led the evolution of Kronos’ visual identity across digital and offline platforms, collaborated with the COO to implement brand strategy for the asset management business, launched investor-facing materials, and supported major industry events and recruitment initiatives.

Senior Art Director at Onyx Island

March 1, 2024 - December 31, 2024

Oversee social media campaigns and web design projects, developing compelling visual content for global brands and delivering impactful regional UI/UX for sites such as Roku Gin and Strong Zero.

Digital Creative Lead at Dornier Med Tech

August 1, 2020 - October 31, 2023

Managed a design team, led a rebranding initiative ahead of an IPO, and conceptualized innovative digital campaigns leveraging GenAI to boost engagement and lead generation; built a digital health community with 100k followers in 6 months.

Lead Art Director at Flok Pte Ltd

April 1, 2019 - August 31, 2020

Led creative direction for Burger King Singapore and conceptualized assets for DBS, Resorts World Sentosa, PAssion Card, driving a 30% increase in brand engagement across digital channels.

Digital Art Director at Vertic

July 1, 2018 - April 30, 2019

Collaborated with the Creative Director on digital campaigns for PayPal, SAW, and others; enhanced brand engagement and awareness through innovative ideas and strong digital storytelling.

Junior Art Director at The Idea Lab

June 1, 2015 - April 30, 2018

Supported creative campaigns for brands including Burger King; contributed to online and offline assets and campaign execution.