Fiona Liew

Available to hire

Digital creative lead and art director with 10+ years of experience shaping brand strategy, integrated campaigns and visual identity systems across global agencies and in-house teams.

About

Digital creative lead and art director with 10+ years of experience shaping brand strategy, integrated campaigns and visual identity systems across global agencies and in-house teams. I thrive on turning complex ideas into clear, impactful brands for B2C and B2B clients.

From Burger King to PayPal and Kronos Research, I’ve led multi-disciplinary teams to deliver high-growth outcomes, built and evolved brand identities, and driven community and audience growth through smart digital storytelling and AI-enabled marketing. I love collaborating with cross-functional partners and mentoring teams to push creative boundaries.

  • 10 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services
  • Other

Work experience· 6 roles

Senior Creative Lead · Kronos ResearchJan 2025 – Present · 1 yr 11 mos

Led the evolution of Kronos’ visual identity across digital and offline platforms, collaborated with the COO to implement brand strategy for the asset management business, launched investor-facing materials, and supported major industry events and recruitment initiatives.

Senior Art Director · Onyx IslandMar 2024 – Dec 2024 · 10 mos

Oversee social media campaigns and web design projects, developing compelling visual content for global brands and delivering impactful regional UI/UX for sites such as Roku Gin and Strong Zero.

Digital Creative Lead · Dornier Med TechAug 2020 – Oct 2023 · 3 yrs 3 mos

Managed a design team, led a rebranding initiative ahead of an IPO, and conceptualized innovative digital campaigns leveraging GenAI to boost engagement and lead generation; built a digital health community with 100k followers in 6 months.

Lead Art Director · Flok Pte LtdApr 2019 – Aug 2020 · 1 yr 5 mos
Digital Art Director · VerticJul 2018 – Apr 2019 · 10 mos
Junior Art Director · The Idea LabJun 2015 – Apr 2018 · 2 yrs 11 mos

Education

GCE O-Level · Chung Cheng High School (Main)2008 – 2011
Diploma in Visual Communications & Media Design · Singapore Polytechnic2030 – 2026
AI in Marketing · SMU Academy2030 – 2026

Certifications and awards

Directors’ Honours List2013 – 2026
Excellence in Design Award2014 – 2026

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