Creative Producer & Designer at Global Student Living

Leads brand launches for events, artist releases, and digital campaigns; develops concepts and visual systems; plans milestones and runs design end-to-end including key art, motion, 3D avatars/environments, and on-site design information for social and print; coordinates with event teams and print shops to specify specs and setup; tracks interdependencies, flags issues early, and delivers on time with clear client reports; uses social insights to raise reach and engagement. Highlights include large-scale activation work and immersive installations.

Creative Director at Freelance (Global brands)

Delivered 3D and AR projects from brief to launch; led look development and production of 3D models, environments, animation assets, and AR products; set creative direction, scope, approvals; ran team reviews and QA; defined milestones and success measures; anticipated dependencies and assets; mentored designers and documented playbooks, style guides, and workflows; produced clear creative recaps for leadership. Highlights include collaborations with Vogue, Calvin Klein, The Oscars, and others.

3D Lead Creative at IoDF (UK)

Directed brand strategy and narrative; set visual and voice standards and built template/asset libraries to keep print, social, web, and events on brand; integrated AI tools to speed workflows, versioning, and variants; produced pitch decks for high-profile clients; led concept development and supervised design quality from brief to delivery across all platforms.

Brand Design Lead at IoDF (UK)

Directed brand strategy; built templates and asset libraries to maintain consistency across channels; remote collaboration with cross-functional teams; contributed to social, web, print, and events.